- [Brad] Let's take a minute to get familiar

- [布拉德]讓我們花一分鐘時間來熟悉一下

with the overall structure of the Google Ads interface.

與谷歌廣告界面的整體結構。

Understanding the basic layout of what you see

瞭解你所看到的基本佈局

when you log in will help you to manage

當你登錄時，將幫助你管理

and optimize your account much more efficiently

並更有效地優化你的賬戶

and set you on the road to pay-per-click success.

並使你走上按點擊付費的成功之路。

Now, when you first log in, you arrive here,

現在，當你第一次登錄時，你到達這裡。

and this is your overview page.

這是你的概述頁面。

Now, when you're first starting out,

現在，當你剛開始工作的時候。

this section will be blank,

這一部分將是空白。

but I went ahead and set up a couple of campaigns

但我繼續前進並建立了幾個運動

for a fictional hotel

為一個虛構的酒店

just so you can see how this might appear

這樣你就可以看到這可能出現的情況

once you've begun your own advertising.

一旦你開始自己的廣告。

Now it's on this page that you'll have at a glance

現在，在這個頁面上，你可以一目瞭然地看到

information that gives you insights

給予你洞察力的資訊

into each area of your account.

進入你賬戶的每個區域。

You'll see cards that report on clicks, impressions,

你會看到報告點擊量和印象的卡片。

your average cost per click,

你每次點擊的平均成本。

the total cost that you've spent so far and so on.

到目前為止，你所花費的總費用，等等。

We can see information on our campaigns, keywords,

我們可以看到關於我們的活動、關鍵詞的資訊。

the searches that are triggering our ads and so on.

觸發我們廣告的搜索，等等。

Now, each of these sections is interactive.

現在，這些部分中的每一部分都是互動的。

For example, I can select clicks

例如，我可以選擇點擊

and choose instead, click through rate,

而選擇點擊率。

and now I can see that metric charted over time.

現在我可以看到這個指標隨時間變化的圖表。

Now, when it comes to time,

現在，當談到時間的時候。

all of the reporting that you interact with

與你互動的所有報告

will be controlled by the date picker

將由日期選擇器控制

in the upper right hand corner.

在右上角。

Now, for starters, this is set to all time,

現在，對於初學者來說，這被設定為所有時間。

but you have the option to quickly choose

但你可以選擇快速選擇

the last 30 days, this month, the last seven days,

過去30天，這個月，過去7天。

or you can even select a custom date range.

或者你甚至可以選擇一個自定義的日期範圍。

Doing so will change the data in the reporting below.

這樣做將改變以下報告中的數據。

Next, you'll find this fly out menu on the left-hand side,

接下來，你會在左側找到這個飛出的菜單。

and this is controlled by selecting the arrow

而這是通過選擇箭頭來控制的

to minimize and expand it,

來最小化和擴大它。

or you can also trigger it by selecting the hamburger menu

或者你也可以通過選擇漢堡包菜單來觸發它

in the upper left-hand corner.

在左上角。

Now this panel gives you quick access

現在這個面板可以讓你快速訪問

to all of your campaigns.

對你所有的運動。

You can select the dropdown icon

你可以選擇下拉圖標

to choose if you'd like to look at all campaigns

選擇你是否想看所有的活動

or all campaign groups,

或所有競選團體。

you can select the vertical three dots to filter by status.

你可以選擇垂直的三個點，按狀態過濾。

So here you can select all enabled,

所以在這裡你可以選擇所有啟用的。

everything, including those that have been removed

所有的東西，包括那些已經被刪除的

and so on.

等等。

And then you have the option to sort

然後你可以選擇分類

by selecting the arrow icons.

通過選擇箭頭圖標。

And you can choose if you'd like to sort your campaigns

而且你可以選擇是否對你的活動進行分類

by cost, status, impressions and so on.

按成本、地位、印象等分類。

And this really helps if you have a lot of campaigns

如果你有大量的運動，這真的很有幫助

that you're managing,

你所管理的。

I'm going to go ahead and close the fly-out menu.

我將繼續前進並關閉飛出的菜單。

Now, as you navigate around Google Ads,

現在，當你在谷歌廣告中瀏覽時。

you'll always know where you are

你將永遠知道你在哪裡

by looking at the top of the screen,

通過查看螢幕的頂部。

here we can see that we're in all campaigns.

這裡我們可以看到，我們在所有的運動中。

Now, if I select keywords on the left-hand side,

現在，如果我在左手邊選擇關鍵詞。

we've moved into our search keywords report.

我們已經轉移到我們的搜索關鍵詞報告。

But if you notice, the top of the page

但如果你注意到，頁面的頂部

still says all campaigns.

還是說所有的運動。

What this means is that I'm looking at keywords

這意味著，我正在查看關鍵詞

across all of my campaigns.

在我所有的運動中。

If instead I select into a campaign,

如果相反，我選擇進入一個運動。

and I can do that by choosing campaigns,

而我可以通過選擇運動來做到這一點。

and then select the campaign that we'd like to drill into,

然後選擇我們想鑽研的活動。

in this case, I'll choose the London Hotel: Fall Promotion,

在這種情況下，我將選擇倫敦酒店。秋季促銷。

you'll notice at the top of the screen,

你會注意到在螢幕的頂部。

it now shows me that I'm within Landon Hotels:

它現在顯示我在蘭登酒店內。

Fall Promotion.

秋季推廣。

When I select keywords on the left-hand side of the screen,

當我在螢幕的左側選擇關鍵詞時。

you'll now notice that we're still inside

你現在會注意到，我們仍然在裡面。

the London Hotel: Fall Promotion.

倫敦酒店。秋季促銷。

So I'm now looking at all search keywords

是以，我現在正在查看所有的搜索關鍵詞

specific to this particular campaign.

具體到這個特定的運動。

It's important that you remember where you are,

重要的是，你要記住你在哪裡。

so that as you're making changes,

這樣，在你進行修改的時候。

to say your settings, locations, demographics, and so on,

來說說你的設置、位置、人口統計學等等。

you're doing it for the campaign that selected,

你是為了選定的運動而做的。

or if you're wanting to make a global change,

或者如果你想進行全球性的改變。

well then you're doing it at the all campaigns level.

那麼你是在所有運動的層面上進行的。

Now moving to the top right-hand corner of the screen,

現在移動到螢幕的右上角。

you'll see several important options.

你會看到幾個重要的選項。

First is search.

首先是搜索。

And when you select search, it brings up a prompt

而當你選擇搜索時，會出現一個提示

that allows you to search for anything

讓你可以搜索任何東西

that you're looking for.

你正在尋找的。

In this case, let's say you need to find the billing page.

在這種情況下，假設你需要找到計費頁面。

I can just type in billing,

我可以直接輸入計費。

and I'm going to see everything that matches that search.

我將看到所有符合該搜索的內容。

Now you can also bring up search

現在你也可以調出搜索

by selecting G and T on your keyboard

通過在鍵盤上選擇G和T

and then typing in whatever it is you're looking for.

然後輸入你要找的任何東西。

Next to this is our reports icon,

在這旁邊是我們的報告圖標。

and this makes it easy to identify

而這就使我們很容易識別

either any predefined reports

或者任何預定義的報告

or any reports that have been built and saved,

或任何已經建立和保存的報告。

or, simply give you access to the reporting dashboards.

或者，只是讓你訪問報告儀表板。

To the right of this, we have our tools and settings menu.

在它的右邊，我們有我們的工具和設置菜單。

This is where you'll access essential optimization,

這是你獲得基本優化的地方。

planning, measurement, and set up information.

規劃、測量和設置的資訊。

To the right of this, we have a billing tab,

在它的右邊，我們有一個計費標籤。

and this will take you to all of your billing insights.

這將帶你到你所有的計費洞察力。

Here, you'll be able to see your balance,

在這裡，你就可以看到你的餘額。

all the transactions and manage your payment methods.

所有的交易和管理你的支付方式。

To the right of the billing icon is the help icon,

賬單圖標的右邊是幫助圖標。

this allows you to quickly find a quick reference map,

這使你能夠快速找到快速參考地圖。

identify new features and even submit support requests.

確定新功能，甚至提交支持請求。

To the right of this is a little bell icon,

它的右邊是一個小鈴鐺圖標。

and when it has a red circle,

而當它有一個紅圈的時候。

it indicates that you have new notifications.

它表明你有新的通知。

These often show up as suggestions or announcements

這些經常以建議或公告的形式出現

that can help you better understand

這可以幫助你更好地瞭解

how things are performing in Google Ads.

事情在谷歌廣告中的表現如何。

And then in the far top, right corner is your account,

然後在最上面的右角是你的賬戶。

and when you select that,

而當你選擇了這個。

you can log out, view your settings,

你可以註銷，查看你的設置。

or you can even add different Google accounts

或者你甚至可以添加不同的谷歌賬戶

or switch between users

或在用戶之間切換

if you have multiple accounts configured.

如果你配置了多個賬戶。

Take the time to explore the interface

花時間探索界面

as understanding where to find what you need

因為了解在哪裡可以找到你需要的東西

will help you be more efficient

將幫助你更有效率

when you're creating, maintaining,

當你在創造、維護。

and optimizing your campaigns.

並優化你的活動。

(upbeat music)

(歡快的音樂)