Name: 谷歌廣告教程--參觀界面 (Google Ads Tutorial - Tour the interface)
Uploaded: 2023-01-25T18:30:50.000Z
Duration: 5 min 21 s

- [Brad] Let's take a minute to get familiar

- [布拉德]讓我們花一分鐘時間來熟悉一下

with the overall structure of the Google Ads interface.

Understanding the basic layout of what you see

and optimize your account much more efficiently

and set you on the road to pay-per-click success.

並使你走上按點擊付費的成功之路。

Now, when you first log in, you arrive here,

現在，當你第一次登錄時，你到達這裡。

現在，當你剛開始工作的時候。

but I went ahead and set up a couple of campaigns

但我繼續前進並建立了幾個運動

just so you can see how this might appear

這樣你就可以看到這可能出現的情況

Now it's on this page that you'll have at a glance

現在，在這個頁面上，你可以一目瞭然地看到

You'll see cards that report on clicks, impressions,

你會看到報告點擊量和印象的卡片。

the total cost that you've spent so far and so on.

到目前為止，你所花費的總費用，等等。

We can see information on our campaigns, keywords,

我們可以看到關於我們的活動、關鍵詞的資訊。

the searches that are triggering our ads and so on.

Now, each of these sections is interactive.

現在，這些部分中的每一部分都是互動的。

and now I can see that metric charted over time.

現在我可以看到這個指標隨時間變化的圖表。

all of the reporting that you interact with

Now, for starters, this is set to all time,

現在，對於初學者來說，這被設定為所有時間。

but you have the option to quickly choose

the last 30 days, this month, the last seven days,

or you can even select a custom date range.

或者你甚至可以選擇一個自定義的日期範圍。

Doing so will change the data in the reporting below.

這樣做將改變以下報告中的數據。

Next, you'll find this fly out menu on the left-hand side,

接下來，你會在左側找到這個飛出的菜單。

and this is controlled by selecting the arrow

or you can also trigger it by selecting the hamburger menu

或者你也可以通過選擇漢堡包菜單來觸發它

現在這個面板可以讓你快速訪問

to choose if you'd like to look at all campaigns

you can select the vertical three dots to filter by status.

你可以選擇垂直的三個點，按狀態過濾。

所以在這裡你可以選擇所有啟用的。

everything, including those that have been removed

所有的東西，包括那些已經被刪除的

And you can choose if you'd like to sort your campaigns

而且你可以選擇是否對你的活動進行分類

And this really helps if you have a lot of campaigns

如果你有大量的運動，這真的很有幫助

I'm going to go ahead and close the fly-out menu.

我將繼續前進並關閉飛出的菜單。

現在，當你在谷歌廣告中瀏覽時。

here we can see that we're in all campaigns.

這裡我們可以看到，我們在所有的運動中。

Now, if I select keywords on the left-hand side,

現在，如果我在左手邊選擇關鍵詞。

we've moved into our search keywords report.

我們已經轉移到我們的搜索關鍵詞報告。

What this means is that I'm looking at keywords

如果相反，我選擇進入一個運動。

而我可以通過選擇運動來做到這一點。

and then select the campaign that we'd like to drill into,

in this case, I'll choose the London Hotel: Fall Promotion,

在這種情況下，我將選擇倫敦酒店。秋季促銷。

it now shows me that I'm within Landon Hotels:

When I select keywords on the left-hand side of the screen,

當我在螢幕的左側選擇關鍵詞時。

you'll now notice that we're still inside

你現在會注意到，我們仍然在裡面。

So I'm now looking at all search keywords

是以，我現在正在查看所有的搜索關鍵詞

It's important that you remember where you are,

重要的是，你要記住你在哪裡。

to say your settings, locations, demographics, and so on,

來說說你的設置、位置、人口統計學等等。

you're doing it for the campaign that selected,

or if you're wanting to make a global change,

或者如果你想進行全球性的改變。

well then you're doing it at the all campaigns level.

那麼你是在所有運動的層面上進行的。

Now moving to the top right-hand corner of the screen,

And when you select search, it brings up a prompt

而當你選擇搜索時，會出現一個提示

In this case, let's say you need to find the billing page.

在這種情況下，假設你需要找到計費頁面。

and I'm going to see everything that matches that search.

我將看到所有符合該搜索的內容。

and then typing in whatever it is you're looking for.

字幕列表影片播放

谷歌廣告教程--參觀界面 (Google Ads Tutorial - Tour the interface)

sort

essential

access

trigger