Name: SEO教程 - 什麼是搜索引擎優化？ (SEO Tutorial - What is search engine optimization?)
Uploaded: 2023-01-25T18:20:30.000Z
Duration: 4 min 27 s

- Search engine optimization is the process

of making improvements on and off your website

在你的網站上和網站外進行改進

in order to gain more exposure in search engine results.

以便在搜索引擎結果中獲得更多曝光。

而這意味著有更多的訪問者找到你

But before we begin, let's take a step back

但在我們開始之前，讓我們先回顧一下

and understand the goals of the search engines themselves.

all the content out there on the internet,

that is ultimately useful to their users.

When a user searches on something like "California travel"

當用戶搜索類似 "加州旅遊 "的內容時

are the most relevant to the term "California travel".

是與 "加州旅遊 "一詞最相關的。

They determine this by evaluating web content

他們通過評估網絡內容來確定這一點

and how other websites around the internet

以及互聯網周圍的其他網站如何

變成一個非常大、非常複雜的。

its complex algorithms to rank and return

all of those webpages right back to the user.

所有這些網頁都會直接返回給用戶。

And search engines make a very clear distinction

而搜索引擎對其進行了非常明確的區分

between content that's about "California travel"

關於 "加州旅遊 "的內容之間的關係

Search engines are able to understand quite a bit

搜索引擎能夠理解相當多的內容

Let's take another example of search query, dog crates.

讓我們再舉一個搜索查詢的例子，狗籠子。

are extremely relevant to that search query.

that websites about pet carriers are very relevant too,

關於寵物車的網站也很有意義。

promoting things like pet food or dog toys

might also be relevant to the search query,

在大體上無法無天的全球網絡上

任何人都可以在那裡發佈任何資訊。

會想把它展示給他們的用戶嗎？

is by evaluating what other websites have to say

You can think of links as a vote on the internet.

你可以把鏈接看作是互聯網上的投票。

甚至將我的流量發送到你的網站。"

This vote of trust is found and stored by search engines

這種信任的投票被搜索引擎發現並儲存起來

that this isn't just a popularity contest.

If you were the owner of a California travel website,

如果你是一個加州旅遊網站的老闆。

you might have links from travel review sites

你可能有來自旅遊評論網站的鏈接

但是，一個來自可疑域名的鏈接

"I'll link to anything you want for five bucks,"

"我可以用五塊錢鏈接到你想要的任何東西。"

where some votes are worth more than others.

在這裡，有些票比其他票更有價值。

both relevance and authority are to a search engine

相關性和權威性對搜索引擎來說都是重要的。

will help you to ultimately improve these factors,

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SEO教程 - 什麼是搜索引擎優化？ (SEO Tutorial - What is search engine optimization?)

stuff

ultimately

relevant

process