- There's often industry pressure

- 經常有行業壓力

for organizations to be at the forefront,

為組織走在前列。

to showcase their expertise,

以展示他們的專業知識。

to leverage their reputation in order to grow

充分利用他們的聲譽，以實現增長

their client or customer base.

他們的客戶或顧客群。

Each of these are valid reasons

這些都是有效的理由

for organization to begin their thought leadership journey.

為組織開始他們的思想上司之旅。

But there are other reasons that are often overlooked.

但還有其他一些原因常常被忽視。

First and foremost among them relates to your employees.

其中最重要的是與你的僱員有關。

People want to work for thought leading organizations.

人們希望為思想領先的組織工作。

They also report increased engagement

他們還報告說，參與度提高了

and satisfaction scores

和滿意度得分

when they themselves achieve the status of thought leader.

當他們自己達到思想領袖的地位時。

I have coached many aspiring thought leaders

我曾輔導過許多有抱負的思想領袖

and to a person they tell me

和一個人，他們告訴我

they feel a deeper sense of purpose

他們感到有更深的使命感

when their expertise is recognized and valued

當他們的專業知識被認可和重視時

and when their ideas are heard,

以及何時能聽到他們的想法。

when they have a seat at the table in their organization

當他們在自己的組織中擁有一席之地時

and their industry.

和他們的行業。

Organizations that want more engaged employees

希望有更多員工參與的組織

should invite, nurture, and reward more of these efforts

應該邀請、培養和獎勵更多這樣的努力

at all levels.

在所有層面上。

Leonard Ponzi, who writes frequently

倫納德-龐齊，他經常寫道

about corporate reputation,

關於企業聲譽。

believes that thought leadership

相信思想領導力

has another important outcome,

有另一個重要的結果。

particularly for large entities.

特別是對大型實體而言。

Organizational research tells us

組織研究告訴我們

that often between what happens

往往發生的事情之間

at the top of the organization

在組織的最高層

to what happens at the bottom of the organization

對發生在組織底部的事情

there's a huge informational gap.

有一個巨大的資訊差距。

So by regularly creating thought leadership content,

是以，通過定期創建思想領袖內容。

explaining the leader's point of view,

解釋領導者的觀點。

and then sharing that widely,

然後廣泛分享。

this helps align the organization.

這有助於調整組織。

And by having employees and stakeholders

並通過讓員工和利益相關者

align with what is reality, then you're better off.

與現實保持一致，那麼你就會過得更好。

He says you're a more resilient organization.

他說你是一個更有彈性的組織。

Thought leadership at its core is about trust.

思想領導力的核心是信任。

And trust is built around trustworthiness.

而信任是圍繞著可信度建立的。

That what is showing up on the outside

這就是顯示在外面的東西

is also being lived on the inside of the organization.

在組織內部也是如此。

True thought leading organizations walk their talk.

真正的思想領袖組織是言出必行的。

They don't just advocate for social justice,

他們不只是倡導社會正義。

they treat their employees with respect.

他們以尊重的態度對待員工。

They don't just talk about sustainability,

他們不只是談論可持續性。

they monitor their own actions to ensure their practices,

他們監督自己的行動以確保他們的做法。

and those of their suppliers, are sustainable.

他們和他們的供應商，都是可持續的。

They're not positioning themselves

他們沒有給自己定位

as experts in the future of work

作為未來工作方面的專家

while laying off thousands of workers

同時裁減了數千名工人

without a severance package.

沒有遣散費。

Thought leadership, when done well,

思想領導力，如果做得好的話。

also has what Jim Collins outlined in his book,

也有吉姆-柯林斯在他的書中所概述的。

"Good to Great," as the flywheel effect.

"從優秀到卓越"，作為飛輪效應。

It is not the first effort

這不是第一次努力

that causes a heavy flywheel to turn,

導致沉重的飛輪轉動。

it is not the second or the fifth,

它不是第二個或第五個。

it is the accumulation of momentum over time,

它是隨著時間的推移而積累起來的動力。

the combination of all efforts

眾志成城

aligned in the right direction.

向正確的方向看齊。

As you set your strategy and track your impact over time,

當你制定戰略並隨著時間的推移跟蹤你的影響。

you should begin to see your own flywheel effect.

你應該開始看到你自己的飛輪效應。

As your organization continues to encourage employees

當你的組織繼續鼓勵員工

to share their expertise, ideas, and perspectives,

來分享他們的專業知識、想法和觀點。

more and more people will see your firm

越來越多的人將看到你的公司

as the go-to leader in your field.

作為你所在領域的首選領導者。

As you gain more trust in your industry,

隨著你在你的行業中獲得更多的信任。

some people will want to become employees,

有些人會想成為僱員。

partners, clients or customers.

合作伙伴、客戶或顧客。

Others will seek your input on legislation,

其他人將徵求你對立法的意見。

regulations, standards or industry changes underway.

正在進行的法規、標準或行業變化。

Other will invite you to the stage

其他人會邀請你上臺

or give you a larger platform

或給你一個更大的平臺

for connecting with a broader audience.

用於與更多的觀眾聯繫。

"Each turn in the flywheel

"飛輪的每一圈

"builds upon the work done earlier,

"建立在先前所做的工作之上。

"compounding your investment of effort.

"使你的努力投資複合化。

"Over time, there is an unstoppable momentum,"

"隨著時間的推移，有一種不可阻擋的勢頭，"

according to Collins.

據柯林斯說。

If you stay focused and committed, that is what you'll find.

如果你保持專注和承諾，這就是你會發現的。

You'll not just be known,

你將不僅僅是被人所知。

you'll be truly making a difference.

你將會真正做出改變。

(upbeat music)

(歡快的音樂)