Name: 谷歌分析教程--探索管道組 (Google Analytics Tutorial - Exploring channel groups)
Uploaded: 2023-01-25T18:05:50.000Z
Duration: 3 min 34 s

- [Brad] I'm hear in the channels report,

- [布拉德]我在管道報告中聽到。

我是通過選擇 "頻道 "來到這裡的。

from under All Traffic within the acquisition reports.

在收購報告中的 "所有交通 "項下。

It's here that we can see all of our Channel Groups,

在這裡，我們可以看到我們所有的頻道組。

And Channel Groupings are essentially rule-based groupings

而管道分組本質上是基於規則的分組

So there's a rule that Google applies automatically

是以，有一條規則是谷歌自動應用的

that says this search engine belongs in organic search,

說這個搜索引擎屬於有機搜索。

and it helps because you don't need to go out

而且它有幫助，因為你不需要出去

and manually add every single search engine into a group.

並手動將每一個搜索引擎添加到一個組中。

Google simply applies the rule automatically

Affiliates is configured such that when you enter partners

聯營公司的配置是這樣的，當你進入合作伙伴

as your UTM source, it automatically appears in this bucket.

作為你的UTM源，它自動出現在這個桶裡。

Now Channel Groups are incredibly helpful,

現在，管道組是令人難以置信的幫助。

because it lets you look at data across a large channel.

因為它可以讓你在一個大的管道上查看數據。

是以，你可以瞭解你的運動如何

are influencing things from a high level.

But it's very likely that you'd like to customize

谷歌分析如何對管道進行分組。

or even create Channel Groups of your own.

And to do that, we'll start by selecting admin

要做到這一點，我們首先要選擇管理員

I'll select Channel Settings and then Channel Grouping.

我將選擇頻道設置，然後選擇頻道分組。

and this allows us to see how the Default Channel Groups

這使我們能夠看到默認通道組如何

我們可以看到它們都是系統定義的

the System Defined Channel matches Social.

系統定義的通道與社會相匹配。

Google is quick to let you know that any edits

谷歌很快就會讓你知道，任何編輯

that you make to the default Channel Grouping

will change how your traffic is classified.

If you'd like to change the Channel Groups

and you do that, simply by selecting Custom Channel Grouping

你只需選擇自定義頻道分組，就可以做到這一點。

是以，對於初學者來說，你可以添加規則。

you can say the System Defined Channel matches this, And,

你可以說系統定義的通道與此相符，而且。

and then you can add in an additional rule

然後你可以添加一個額外的規則

You also have the ability to change the color

Now let's say we want to create a new channel

現在讓我們說，我們想創建一個新的頻道

we do a lot of campaigns with influencers

我們與有影響力的人做了很多活動

並且我們總是設置自定義的UTM源

Here we can simply select Source, Contains, Influencer,

在這裡，我們可以簡單地選擇來源、包含、影響者。

And now whenever the source matches Influencer,

而現在只要來源與Influencer相匹配。

it'll automatically aggregate into that bucket,

which allows us to view it at the Channel Grouping level,

這使我們能夠在通道分組層面上查看。

which is slightly different than viewing it

And furthermore, you can layer in more and more sources

此外，你還可以將越來越多的來源分層進去

Channel Groupings really allow you to further unlock

頻道分組真正允許你進一步解鎖

and customize Google Analytics to fit your specific needs.

並定製谷歌分析以適應你的具體需求。