It's Mona Kattan founder of Kayali Fragrances,

這是莫娜-卡坦，卡亞里香水的創始人。

and I'm so excited to welcome you to my fragrance library.

我非常高興地歡迎你加入我的香水圖書館。

So I started collecting fragrances at the age of 14,

所以我在14歲時開始收集香水。

when I got my first job, almost all of my money

當我得到我的第一份工作時，幾乎所有的錢都在我身上。

went towards beauty products

用於美容產品

and majority of that was fragrances

而其中大部分是香水

because to me, fragrances make me feel so many emotions

因為對我來說，香水讓我感受到了許多情感

and I just feel like it's a magical bottle

我只是覺得這是個神奇的瓶子

of like moods which I just love so much.

我非常喜歡這種心情。

Right now my fragrance library smells like,

現在我的香氛庫聞起來像。

so many different samples that I'm working on.

是以，我正在研究的許多不同的樣本。

At a given time, I'm usually testing about 20 to 30 samples

在一個特定的時間，我通常會測試大約20到30個樣品

for the future creations that we're working on.

為我們正在進行的未來創作。

This smells amazing.

這聞起來很神奇。

So my first fragrance was actually this one right over here.

是以，我的第一款香水實際上是在這裡的這一款。

It is Curve by Liz Claiborne,

它是Liz Claiborne的Curve。

I'm not gonna lie, I wouldn't repurchase it today

我不會撒謊，我今天不會回購它。

if it wasn't for the memories I have

如果不是因為我擁有的記憶

associated to this fragrance

與這種香味有關

because it's not really my style anymore.

因為這已經不是我的風格了。

But when I was 14 and I lived in Dartmouth, Massachusetts

但當我14歲時，我住在馬薩諸塞州的達特茅斯時

there weren't many options.

沒有太多的選擇。

I had to buy all my perfumes from like CVS Pharmacy.

我不得不從像CVS藥店購買我所有的香水。

She did good.

她做得很好。

Look at the color, matches my outfit.

看看這顏色，和我的衣服很配。

I love it.

我喜歡它。

My most recent purchase or purchases

我最近的一次購買或購買的東西

are all these babies right here.

是所有這些嬰兒就在這裡。

So as you guys know,

是以，正如你們所知。

I'm a bit insane when it comes to fragrances

說到香水，我就有點瘋狂了

and I think I probably buy about a hundred per month.

我想我大概每個月都會買一百個。

I still have to go through all of these and smell them

我仍然要翻閱所有這些東西，聞一聞它們。

because I just wanna like make sure I get familiar with it.

因為我只是想確保我熟悉它。

So I've got a lot of work to do.

所以我有很多工作要做。

These are my new babies.

這些是我的新寶貝。

Welcome to your new home, yeah.

歡迎來到你的新家，耶。

So my favorite fragrance in my collection

所以我最喜歡的香水是我的收藏

is one of our Kayali fragrances.

是我們的Kayali香水之一。

It's Sweet Diamond.

它是甜美的鑽石。

I love this fragrance for so many reasons.

我喜歡這款香水有很多原因。

I do love the actual scent so much,

我確實非常喜歡這種實際的香味。

it's a beautiful, spicy sweet floral fragrance

這是一種美麗、辛辣的甜美花香

that's just delicious, and so long-lasting,

這就是美味，而且是如此持久的美味。

this was one of the first ones that I worked on

這是我最早從事的工作之一。

after my therapy journey.

在我的治療旅程之後。

So I feel like I was able to go in deeper

所以我覺得我能夠更深入地去了解

on the meaning behind it and the storytelling.

關於它背後的意義和故事性。

And this is really a ode to feminine energy

而這確實是對女性能量的頌歌

which I think everybody has in them.

我認為每個人都有這種能力。

So there's just too much I could tell you

所以我可以告訴你的太多了

about this fragrance, it's so meaningful to me.

關於這款香水，它對我來說是如此有意義。

And she's pink.

而且她是粉紅色的。

Woo.

Woo.

(Mona giggling)

(莫娜咯咯笑)

So a fragrance that I bought for the bottle

所以，我買了一瓶香水，就是為了這瓶香水。

and not the scent 'cause I don't really like it so much,

而不是香味，因為我不太喜歡它。

is the one and only Chanel Number Five.

是獨一無二的香奈兒五號。

The scent is not so much me,

氣味對我來說不是那麼重要。

'cause it has aldehydes and I'm not a huge fan of aldehydes.

因為它有醛類物質，而我不是醛類物質的超級粉絲。

But the bottle itself is stunning,

但瓶子本身是令人驚歎的。

it's a work of art, it's classic, it's iconic.

它是一件藝術品，它是經典，它是標誌性的。

I even bought the whole collection

我甚至買了整個系列

of this limited edition packaging.

這個限量版的包裝。

If you have a fragrance library

如果你有一個香氛庫

you've gotta have Chanel Number Five.

你必須要有香奈兒五號。

The most expensive bottle in my collection

我收藏中最昂貴的瓶子

is actually this one right over here from Bvlgari.

實際上，這個是來自寶格麗的。

I think it's 10 kilos, I'm not kidding.

我想這是10公斤，我不是在開玩笑。

It's so heavy, it's so pretty, and it's one of 50,

它是如此沉重，如此漂亮，而且是50個之一。

like only 50 bottles were produced in the world.

像世界上只生產了50瓶。

And my sister had got it from me as a present

我姐姐把它作為禮物送給了我

because we were on a trip in London

因為我們在倫敦旅行的時候

and I was so sick

而我是如此的噁心

and I was in the hotel almost the whole time

而我幾乎一直都在酒店裡。

and she felt really bad for me,

她為我感到非常難過。

so she surprised me with this.

所以她給了我這個驚喜。

From memory, I think it was like 2000 pounds,

根據記憶，我認為它好像是2000磅。

which is insane.

這是很瘋狂的。

I was like, what are you doing, return it.

我當時想，你在做什麼，把它退回。

And then she was like,

然後她就說。

you need it for your fragrance library.

你需要它作為你的香味庫。

And I was like, you're actually right.

而我當時想，你其實是對的。

So I'm still grateful you bought it for me,

所以我還是很感謝你為我買了它。

would've preferred cash, but it's all good.

我更喜歡現金，但這都是好事。

Now that it's done, I'm happy I have it.

現在它完成了，我很高興我擁有它。

So I decided to launch my own fragrance brand

所以我決定推出我自己的香水品牌

for so many reasons.

因為有很多原因。

Number one, I've been obsessed with scents

第一，我一直痴迷於氣味

and the sense of smell.

和嗅覺。

I think it's because I'm a very emotional person

我想這是因為我是一個非常情緒化的人

and I feel like the more emotional you are

而且我覺得你越是情緒化

the more you become attached to the memories

你越是留戀這些記憶

that you form with fragrances.

這是你用香料形成的。

When I moved to Dubai, I was 17 years old,

當我搬到迪拜時，我才17歲。

and that's when my love for fragrances skyrocketed.

就在那時，我對香水的熱愛急劇上升。

I've always said Dubai is a perfume lover's playground.

我一直說迪拜是香水愛好者的樂園。

There's so many different scents in every single corner

每個角落都有這麼多不同的氣味

and many different formats too.

也有許多不同的格式。

It's not just eau de parfums, you have bakhoor,

不僅僅是花露水，你還有bakhoor。

you have oud oils, you have fragrance oils.

你有烏德油，你有香薰油。

There's just so much into the rituals

有這麼多東西進入了儀式中

of the Middle Eastern culture

中東文化中的

that I thought was so beautiful and so interesting.

我認為它是如此美麗，如此有趣。

And to be honest, before I moved here,

而且說實話，在我搬到這裡之前。

I really wasn't familiar with that

我真的不熟悉這一點

and I fell in love so deeply that I was like,

我深深地愛上了它，以至於我想。

if I could start a brand one day,

如果有一天我能夠創立一個品牌。

I need to start something around this

我需要圍繞這個問題開展工作

so I can share it with the world.

所以我可以與世界分享。

It's so rich,

它是如此豐富。

and it really does make a difference in your life.

而且它確實對你的生活產生了影響。

I feel like fragrances really are a form of self-love

我覺得香水真的是一種自愛的形式。

because they really change how you feel in an instance.

因為它們真的改變了你在某個場合的感覺。

So Kayali was born out of my love for fragrances

是以，Kayali誕生於我對香水的熱愛。

and the power that they have,

和他們所擁有的權力。

but also I wanted to keep in the Middle Eastern touches

但我也想保持在中東的觸感

into everything.

融入一切。

So the name Kayali means my imagination in Arabic.

是以，卡亞里這個名字在阿拉伯語中是指我的想象力。

The bottles themselves look like the bottles

瓶子本身看起來就像瓶子

that you find here in the souks.

你在這裡的露天市場上找到的。

Like this is a fancy one.

就像這是一個花哨的。

There's many different kinds,

有許多不同的種類。

but every single element of Kayali

但Kayali的每一個元素

has a touch of my Middle Eastern roots.

有一點我的中東根源的味道。

I always try to use some Middle Eastern notes.

我總是嘗試使用一些中東的音符。

I really feel like people are starting to change

我真的覺得人們開始改變了

and they're starting to realize how powerful fragrances are

他們開始意識到香水的力量是多麼強大

which makes me so happy.

這讓我非常高興。

Fragrances do unfortunately expire,

遺憾的是，香水確實會過期。

or at least they start to oxidize

或者至少它們開始氧化了

and start smelling a lot like alcohol.

並開始聞起來很像酒精。

It's really sad.

這真的很可悲。

You can increase the the length of time that they last long

你可以增加他們持續時間的長度。

by keeping them in dark rooms with cold temperature.

把它們放在黑暗的房間裡，保持低溫。

Keeping them in like something like a foiled bottle,

把它們放在像鋁箔瓶一樣的東西里。

this protects your fragrance longer.

這樣可以更長久地保護您的香味。

Like when it's a cedar glass it will actually oxidize faster

就像當它是一個雪松玻璃時，它實際上會更快地被氧化

but roughly they should be lasting pretty good

但大致上，它們應該是相當持久的。

for about three to four years.

大約三到四年。

It also depends on the notes,

這也取決於音符。

and the amount of alcohol versus oil concentration.

以及酒精的量與油的濃度的關係。

So the more oil they have, the longer they should last.

是以，它們的油量越多，它們的壽命應該越長。

There is one type of fragrance that is the opposite.

有一種類型的香味是相反的。

So oud oils in particularly,

所以烏德油尤其如此。

actually smell better with time

實際上，隨著時間的推移，氣味會越來越好

and the value goes up in time.

且價值隨時間上升。

Kind of similar to wine.

有點類似於葡萄酒。

Actually if you go shopping here in Dubai,

事實上，如果你在迪拜這裡去購物。

you can find some oud oils that will be like

你可以找到一些烏德油，會像

20 - 30 thousand dollars per kilo

每公斤2-3萬美元

just because they're older.

只是因為他們的年齡較大。

But in general an eau de parfum unfortunately

但總的來說，不幸的是，花露水是一個很好的選擇。

does not last forever.

不會永遠持續下去。

So the cultural differences with fragrances

是以，與香水的文化差異

from where I used to live in the States to Dubai

從我以前在美國居住的地方到迪拜

are extremely different.

是極其不同的。

Middle Eastern culture actually uses fragrances

中東文化實際上使用了香料

as part of their daily rituals.

作為他們日常儀式的一部分。

It's part of their celebrations.

這是他們慶祝活動的一部分。

It's a big part of identity, even.

這是身份認同的一個重要部分，甚至。

People here will make their own fragrances

這裡的人們會自己製作香料

for their families, for their house,

為他們的家庭，為他們的房子。

and it becomes the identity of being in someone's home.

併成為在別人家裡的身份。

Another thing that people do here is they burn bakhoor

這裡的人做的另一件事是他們燒bakhoor

throughout their house.

在他們的房子裡。

They'll put it on their clothing,

他們會把它放在他們的衣服上。

they'll put it in their hair,

他們會把它放在他們的頭髮上。

and it's really just such a beautiful thing.

而這真的是一件很美好的事情。

It just smells so divine.

它聞起來就是那麼神聖。

I'm just gonna show you guys.

我只是要給你們看。

This is a electronic burner that I bought,

這是我買的一個電子燃燒器。

and you just put a wood chip, which is agarwood.

而你只是把一個木屑，也就是瓊漿玉液。

It's oud, and you burn it.

它是烏德，你燒它。

It's with it's soaked with perfume oil as well,

它與它的香水油也浸泡在一起。

so it has its own scent.

所以它有自己的氣味。

and they just put it under their hair like this

他們只是把它放在他們的頭髮下面，像這樣

and your hair will actually soak up the scent

而你的頭髮實際上會吸收這些香味

and it will last like all day.

而且它將持續一整天。

The one person who I've met that smells the best

我所遇到的最有味道的一個人

is actually my husband Hassan.

實際上是我的丈夫哈桑。

And I think that's part of the reason why I married him.

我想這也是我嫁給他的部分原因。

After the first few dates I was like, okay.

在最初的幾次約會之後，我就覺得，好吧。

At first I thought he was just trying

起初我以為他只是想

'cause like obviously we were just dating

因為顯然我們只是在約會

but then I realized he just always smells so good.

但後來我意識到他總是那麼好聞。

He's very picky with his fragrances

他對他的香水非常挑剔

and I really love and appreciate that about him.

我真的很喜歡和欣賞他這一點。

But I actually love a lot of celebrity

但實際上我喜歡很多名人

and influencer fragrances,

和影響者香水。

but the one that I'd have to say

但我不得不說的是

is my absolute favorite right now

是我現在的絕對最愛

is the one by Billie Eilish.

是Billie Eilish的那首。

I love the bottle, I love the fragrance

我喜歡這個瓶子，我喜歡它的香味。

and I actually love her.

而且我其實很喜歡她。

And ugh, I also love the price point,

而且，我也喜歡這個價位。

it's a very good price.

這是一個非常好的價格。

Smells divine.

聞起來很神聖。

Living in Dubai does definitely give you

生活在迪拜確實能讓你

a lot of global exposure.

大量的全球曝光。

Access to so many brands that I might not have access to

可以接觸到許多我可能無法接觸到的品牌

if I was based in my old home in the US.

如果我在美國的老家。

Being here really helped me beef up my library

在這裡真的幫助我加強了我的圖書館

and get tons of fragrances that are super niche, very indie.

並獲得大量超級小眾、非常獨立的香水。

But I do travel quite a lot too.

但我確實也經常旅行。

And every time I travel, the one thing on my bucket list

而每次旅行，我的遺願清單上都有一件事

for exploring a new city or country,

用於探索一個新的城市或國家。

is what fragrances do they have that nobody else has?

是他們有什麼別人沒有的香水？

I personally love layering my fragrances.

我個人喜歡將我的香水分層。

I was inspired by this when I moved to Dubai

當我搬到迪拜時，我受到了這個啟發

'cause I remember when I first moved here

因為我記得我剛搬到這裡時

everybody was wearing so many different fragrances

每個人都在使用這麼多不同的香水

and I'd ask people like, what are you wearing?

我問人們，你穿的是什麼？

And they would like list off so many different things.

他們想列出這麼多不同的東西。

And I thought it was super cool

我認為它是超級酷的

because people were like not following any rules.

因為人們好像不遵守任何規則。

A lot of my guy friends were wearing women's perfumes

我的很多男性朋友都使用女性的香水

or at least categorize women's perfumes

或至少對女性香水進行分類

and they were mixing it with their own different fragrances.

他們將其與自己的不同香水混合在一起。

And the mixture together smelled so beautiful

混合在一起的氣味是如此美麗

and it was so complex and long-lasting.

而且它是如此複雜和持久。

Makes your fragrances unique.

使你的香水變得獨一無二。

I don't ever wear fragrances on their own

我從來沒有單獨使用過香水。

unless I'm just trying on samples

除非我只是在試穿樣品

and evaluating a fragrance for a launch.

並評估一款香水的推出。

If I'm just going out on my own or if it's date night,

如果我只是自己出去，或如果是約會之夜。

I wear about five to 10 fragrance minimum.

我至少穿了五到十種香水。

And Kayali was actually created around a layering concept.

而Kayali實際上是圍繞著一個分層概念創建的。

So collection number one was actually created

是以，第一號收藏品實際上是在創建

to layer around our elixir,

圍繞著我們的靈丹妙藥進行分層。

and we have the musk, the citrus, and our vanilla

我們有麝香、柑橘，還有我們的香草

which is kind of like your toppers for elixir.

這有點像你的靈丹妙藥的拓片。

Recently, the past few years,

最近，在過去的幾年裡。

a lot of people are now exploring layering.

現在很多人都在探索分層。

I remember when I first presented the concept

我記得當我第一次提出這個概念時

to different retailers around the world

到世界各地的不同零售商

they thought I was crazy.

他們認為我是個瘋子。

They were like, people aren't gonna buy a few perfumes.

他們認為，人們不會買一些香水。

It's already hard to get them to buy ones.

要讓他們買那些已經很困難了。

But now it's literally the trend.

但現在這簡直是一種趨勢。

And I'm so happy to see that happen,

我很高興看到這種情況發生。

because everybody who starts layering tells me they're like

因為每個開始分層的人都告訴我他們就像

it's the best thing ever.

這是有史以來最好的事情。