to make Google Analytics both easy to use,

以使谷歌分析既易於使用。

but still incredibly powerful,

但仍有令人難以置信的力量。

which can be a difficult balancing act.

這可能是一個困難的平衡行為。

Before we dive into the reports

在我們深入研究報告之前

and the analysis tools available,

以及可用的分析工具。

let's discuss a few things about the Ecosystem

讓我們來討論一下關於生態系統的幾件事

of Google Analytics itself.

谷歌分析本身。

The first thing to talk about is

首先要談的是

how the levels of Google Analytics are nested,

谷歌分析的層次是如何嵌套的。

at the top of the hierarchy is the Google Analytics account.

在層次結構的頂端是谷歌分析賬戶。

This is your login, your password to all

這是你的登錄名，你的密碼是所有

the Google services, Gmail, Hangouts, analytics ,ad-words

谷歌服務，Gmail，Hangouts，分析，廣告等。

and so on.

等等。

As we've touched on before,

正如我們以前所談到的。

you create your Google Analytics account

你創建了你的谷歌分析賬戶

with your overall Google user login,

與你的整個谷歌用戶登錄。

and the difference between those two

以及這兩者之間的區別

can be a little bit confusing,

可能有點混亂。

but it is important to know

但重要的是要知道

that your account for Google Analytics is different

你的谷歌分析的賬戶是不同的

than your Google account.

比你的谷歌賬戶。

Now, while you start with one Google Analytics account,

現在，雖然你從一個谷歌分析賬戶開始。

when you first begin using Google Analytics,

當你第一次開始使用谷歌分析時。

you can actually create numerous accounts,

你實際上可以創建許多賬戶。

all nested under that one Google account,

都嵌套在這個谷歌賬戶下。

according to your business needs.

根據你的業務需要。

This account level usually serves as the entity

這個賬戶級別通常作為實體

for an entire businesses analytics reporting.

報道整個企業的分析報告。

So as long as you just have one single business,

是以，只要你只是有一個單一的業務。

you loan a report on,

你借給我一份報告。

we suggest you just stick

我們建議你堅持

to that one account for the business,

到那一個賬戶的業務。

but you may consider having access to several accounts.

但你可以考慮擁有幾個賬戶的權限。

If, for example,

例如，如果。

your position requires analyzing multiple clients websites,

你的職位需要分析多個客戶的網站。

or like you see in this slide,

或者像你在這張幻燈片中看到的那樣。

maybe you have one for your personal website

也許你的個人網站有一個

and maybe one for your company

也許還有為你的公司準備的

and they're both tied back to your one account.

而且它們都被綁在你的一個賬戶上。

Or if your company has multiple brands

或者如果你的公司有多個品牌

and you have multiple different sites

而且你有多個不同的網站

that are completely unique entities,

是完全獨特的實體。

you could have different accounts for those as well.

你也可以為這些人設立不同的賬戶。

Now, within an account is at least one property.

現在，在一個賬戶內至少有一個屬性。

We generally recommend a business to have a property

我們通常建議一個企業有一個財產

for each website or platform

為每個網站或平臺

and by platform I mean, for example,

而我所說的平臺是指，比如說。

if you have both a website

如果你同時擁有一個網站

and an application for your business,

併為你的企業提供一個應用程序。

like a mobile application,

像一個移動應用程序。

you may have two properties

你可能有兩個屬性

in that will report on each individual platform,

在，將報告每個單獨的平臺。

so, one for web, one for the mobile apps.

是以，一個用於網絡，一個用於移動應用程序。

Now within each of those properties

現在，在這些屬性中的每個屬性中

there're something we call views,

有一些我們稱之為觀點的東西。

views are really powerful

觀點真的很強大

and advanced users are going to find all kinds

和高級用戶會發現各種各樣的

of ways to tweak them,

的方法來調整它們。

but they can be a little bit confusing at first,

但它們一開始可能會有點混亂。

think of each view, like a lens into that database

認為每個視圖，就像進入數據庫的一個鏡頭

that can be configured completely independently

可以完全獨立配置的

of the others.

的人。

For example, one view you may want to have data

例如，你可能希望有一個視圖的數據

from just California,

僅來自於加州。

or maybe you have multiple country domains

或者是你有多個國家的域名

that feed into this one account,

納入這個賬戶。

but you can create these views

但你可以創建這些視圖

that are going to separate out

將要分離出來的

just to your French site for example.

就以你的法國網站為例。

In some ways it's like you have a duplicate data set,

在某些方面，這就像你有一個重複的數據集。

tracks that same site and all coming

追蹤同一網站和所有來

from that one tracking code you put on,

從你放的那一個跟蹤代碼。

but they can be configured completely differently.

但它們的配置可以完全不同。

And that goes for both the data

而這一點既適用於數據

and for the permissions that

而對於

you're going to give users,

你要給用戶。

we'll see that in just a minute.

我們將在一分鐘內看到這一點。

Now you can create up to 50 these views,

現在你可以創建多達50個這些視圖。

every web property should have at least three views.

每個網絡屬性都應該有至少三個視圖。

If you're going to experiment and go down that row,

如果你要做實驗，順著那條線走。

everyone should create at least these three.

每個人都應該至少創建這三個。

So first, it's often useful to have a main reporting view

是以，首先，有一個主要的報告視圖往往是有用的

where you can do the majority of your analysis.

在這裡你可以做大部分的分析。

This can be the current one that creates for you.

這可以是目前為你創造的。

Second, you should have a test view

第二，你應該有一個測試視圖

where you can make some mistakes.

在這裡你可以犯一些錯誤。

You can try new filters,

你可以嘗試新的過濾器。

you can generally mess with things

一般來說，你可以亂用東西

and see what happens with no fear of hurting

看看會發生什麼，不用擔心傷害到別人

your actual data.

你的實際數據。

So create that view that's just for testing.

所以創建那個視圖，只是為了測試。

Lastly, you're going to have a raw unfiltered view.

最後，你會有一個未經過濾的原始視圖。

That's just a pristine data,

這只是一個原始的數據。

no filters on it whatsoever.

它沒有任何過濾器。

You captures all the data

你捕捉到了所有的數據

and that way you can make sure

而這樣一來，你可以確保

at least then you have all the data.

至少這樣你就有了所有的數據。

If you ever need to go back

如果你需要回去

and take a look at it,

並看一看。

because remember the data that comes through this view,

因為記得通過這個視圖的數據。

if you filter it, it's going to be processed

如果你過濾它，它就會被處理掉

through that filter, way before it

通過該過濾器，在它之前的方式

even reaches your reporting interface.

甚至到達你的報告界面。

And what that means is you can't go back

而這意味著你不能再回去了

and revert the data back to its raw form

並將數據還原為原始形式

once you filtered it,

一旦你過濾了它。

because of that, it's really the best practice

正因為如此，這才是真正的最佳做法。

to have this unfiltered view

擁有這種未經過濾的觀點

that acts as a bit of insurance policy

作為一種保險政策

against any mistakes you might make in your main reporting

對付你在主要報告中可能犯的任何錯誤

or particularly testing one,

或特別測試一個。

you can always go back

你可以隨時回去

and check that raw unfettered data.

並檢查該原始不受約束的數據。

Now let's move into the tool

現在讓我們進入工具

and take a quick look at how we move across

並快速看一下我們是如何跨越的

these accounts, properties and views.

這些賬戶、屬性和視圖。

Have a go pure and click on here.

有一個純粹的去，點擊這裡。

We have our accounts, we have our properties

我們有我們的賬戶，我們有我們的財產

and we have our views across here.

我們在這裡有我們的觀點。

Now on the top, we can star a view.

現在，在頂部，我們可以星光燦爛地看一看。

We can go up here and click

我們可以在這裡上去，點擊

and it'll show us our starred views.

它就會顯示我們的星級視圖。

Now, of course I only have one here

現在，當然我這裡只有一個了

as well as our recent.

以及我們最近的。

And it's a way we can organize

而且這也是我們可以組織的一種方式

if you start getting lots of these inside of here,

如果你開始在這裡得到很多這樣的東西。

if you want to create new properties and views,

如果你想創建新的屬性和視圖。

we'll look at the admin section of it later,

我們稍後會看一下它的管理部分。

but you can come over here

但你可以到這裡來

and create property three views.

並創建財產三視圖。

So we talked about creating those three views

所以我們談到了創建這三種觀點

you could do so right here.

你可以在這裡這樣做。

And lastly, we will talk about the search navigation here.

最後，我們將在這裡談一談搜索導航。

If you get quite a few these in here,

如果你在這裡得到相當多的這些。

you can search through them

你可以通過它們進行搜索

and filter that way as well.

並以這種方式進行過濾。

(upbeat music)

(歡快的音樂)