- [Brad] To really unlock the power of Google Analytics,

- [布拉德]要真正釋放谷歌分析的力量。

you're going to want to configure events.

你將會想要配置事件。

Events allow you to collect data

事件允許你收集數據

across any type of interaction with your content.

跨越與你的內容的任何類型的互動。

You might measure things like downloads, link clicks,

你可能會衡量下載、鏈接點擊等事情。

when someone interacts with various steps

當某人與各種步驟互動時

in your purchase process, or fills out a lead form,

在你的購買過程中，或填寫了一個線索表格。

or even watches a video.

甚至是觀看視頻。

All of this information is collected and displayed

所有這些資訊都被收集和顯示

in easy to understand reports.

在易於理解的報告中。

Here I'm in the events overview report

在這裡，我在事件概覽報告中

and I got here by selecting behavior, events

我是通過選擇行為、事件來到這裡的。

and then overview.

然後是概述。

Now this data comes from the Google Merchandise store,

現在這些數據來自於谷歌商品商店。

which is simply sampled data, that we can interact with.

這是簡單的採樣數據，我們可以與之互動。

Now it's important that I mention,

現在我提一下，這很重要。

that events have to be set up programmatically.

事件必須以編程方式設置。

You'll configure code on your website,

你要在你的網站上配置代碼。

in order to trigger events

以便觸發事件

that will show up in Google Analytics.

這將在谷歌分析中顯示出來。

Now events are composed of their category and their action.

現在，事件是由其類別和其行動組成的。

These are required to trigger an event

這些是觸發事件所需要的

and here we see the event category enhanced e-commerce,

而在這裡，我們看到事件類別增強了電子商務。

as well as contact us

以及聯繫我們

and if I select the event action,

而如果我選擇事件行動。

we can see the actions that were defined

我們可以看到被定義的行動

for these various events.

為這些不同的活動。

In this case, add to cart, remove from cart,

在這種情況下，添加到購物車，從購物車中刪除。

a product click, and so on.

一個產品的點擊，等等。

You also have the ability to assign labels,

你也有能力分配標籤。

which are simply helpful to understand the context.

這只是對理解背景有幫助。

In this case, Google has applied labels to each product,

在這種情況下，谷歌為每個產品貼上了標籤。

and then you have the ability to add a value.

然後你就有能力增加一個價值。

In this case, you may trigger the monetary value

在這種情況下，你可以觸發貨幣價值

of this event action,

的事件行動。

or perhaps the value of say,

或者說是說的價值。

what percentage a user has completed a video view.

用戶完成視頻瀏覽的百分比是多少。

And what's great, is within these reports,

而最棒的是，在這些報告中。

we can extract a lot of data.

我們可以提取大量的數據。

If I select top events here on the left-hand side,

如果我在這裡選擇左側的頂級事件。

I can see the top events by category

我可以按類別看到最重要的事件

and we can select into that category

而我們可以選擇進入該類別

to get a more specific view.

以獲得更具體的觀點。

And here I can see the event actions that took place

而在這裡，我可以看到發生的事件行動

and if I bring in a second dimension, say event label,

如果我引入第二個維度，例如事件標籤。

we can really begin to get a quick look, at what's going on.

我們可以真正開始快速瞭解，發生了什麼事。

Here I can see all the quick view clicks

在這裡，我可以看到所有快速查看的點擊量

for each of these events

對於這些事件中的每一個

and I can see that removing from cart and adding to cart

我可以看到，從購物車中刪除和添加到購物車中

does not have any label set,

沒有設置任何標籤。

which may indicate to me, that I have a problem

這可能向我表明，我有一個問題

with the way that I configured this.

我配置這個的方式。

You can also view events by pages.

你也可以按頁面查看事件。

Here I've selected the pages report,

這裡我選擇了頁面報告。

and we can see the total events that are taking place

我們可以看到正在發生的全部事件

on each page.

在每一頁上。

And this is helpful as we can understand

而這是有幫助的，因為我們可以理解

where the majority of our actions are taking place.

我們的大部分行動都是在這裡進行的。

And of course, you always have the ability

當然，你總是有能力

to bring in secondary dimensions,

帶來第二維度。

to drill deeper and deeper into these insights.

越來越深入地鑽研這些洞察力。

Events help you get a more granular view

事件幫助你獲得一個更細化的視圖

of what your user is doing and they're incredibly important

你的用戶正在做什麼，他們是令人難以置信的重要。

to every measurement campaign.

對每一個測量活動。

(upbeat music)

(歡快的音樂)