Name: 谷歌廣告教程--賬戶結構 (Google Ads Tutorial - Account structure)
Uploaded: 2022-11-16T17:50:32.000Z
Duration: 3 min 51 s

- [Brad] Before you begin creating your campaign,

- [Brad] 在你開始創建你的活動之前。

A well-organized account will be essential

一個有條理的賬戶將是必不可少的

Now, Google Ads is organized into five tiers,

現在，谷歌廣告被組織成五個層次。

your account, campaigns, ad groups, keywords,

你的賬戶、活動、廣告組、關鍵詞。

當你註冊了你的電子郵件地址。

Now, an account has to have one campaign,

現在，一個賬戶必須有一個活動。

Your campaign is configured with a budget,

might organize campaigns in the same manner

such as one for jackets and one for shoes.

例如，一個是外套，一個是鞋子。

you'll have ad groups that add more granularity.

你會有廣告組，增加更多的顆粒度。

you might have men's, women's and children.

你可能有男人的、女人的和兒童的。

but you can also organize campaigns by objective.

One could be to show up alongside competitors,

一個可能是與競爭對手一起出現。

and the goal is to have tightly themed ad groups.

而目標是要有緊密的主題廣告組。

that are really relevant to the consumer.

是以，我們可以創建一個廣告組

restaurant owners and customer service managers.

would be using different keywords than say,

and you really only want 10 to 15 keywords

而且你真的只需要10到15個關鍵詞

and those keywords need to be tightly themed.

而這些關鍵詞需要有緊密的主題。

and keeping everything thematically grouped,

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谷歌廣告教程--賬戶結構 (Google Ads Tutorial - Account structure)