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  • Hello. Welcome to 6 Minute English,

  • I'm Neil.

  • And hello, I'm Rob.

  • Today were discussing music and

  • the idea that songs are

  • becoming faster. What music do

  • you like, Rob?

  • Oh me? I like rock music.

  • It has good vocals and it's loud!

  • How about you, Neil?

  • Well, I like anything and I prefer

  • streaming my music actually.

  • No old-fashioned CDs to buy and

  • load upit's easier to play and you

  • can play it anywhere! And streaming

  • is where you listen or watch music

  • or videos directly from the internet

  • as a continuous stream.

  • Did you know that some people

  • believe that streaming music online

  • is actually changing the songs

  • people write? And it might be leading

  • to songs getting faster.

  • Well, that's what we're discussing

  • today. Let's hope it doesn't happen to

  • this programme, otherwise we might

  • become Three Minute English!

  • But before it does, let's get on with

  • our question for everyone to answer.

  • In 2017 Luis Fonsi's summer hit

  • Despacito officially became the most

  • streamed song of all time. Do you know

  • approximately, how many times it was

  • streamed? Was it:

  • a) 1.6 billion times,

  • b) 3.6 billion times,

  • or, c) 4.6 billion times?

  • I know the song was popular but

  • 4.6 billion sounds too bigso I'll

  • go for a) 1.6 billion.

  • OK. Well, we'll find out later in

  • the programme. But now back to

  • our discussion about how music

  • producers are adapting their songs

  • for modern technology. Researchers

  • have found long instrumental

  • introductions to pop songs have

  • become almost extinct.

  • Of course the aim of many pop songs

  • is to be enjoyed by manyto be

  • popular - but they also need to be a

  • commercial successthey need to

  • make money.

  • Brendan Williams, a music producer

  • and professor of music technology

  • can explain what he thinks influences

  • the songs. Here he is speaking on BBC

  • Radio 4's You and Yours programme

  • I think that, you know, one of the things

  • that’s driving this, there are a number

  • of things. Theyre all radio, theyre all

  • singles designed for radio playlists.

  • Radio playlists are extremely important

  • factors in judging the success of a track

  • and obviously do feed into the kind of

  • commercial success of a track.

  • So, he mentions that radio playlists

  • are important factors. A playlist is a list

  • of songs that a radio station plans to play.

  • And he says that radio playlists affect the

  • commercial success of a song.

  • By the way he called a song a trackthat's

  • a recorded piece of music. And notice how

  • he used the word driving which means

  • having a strong influence. So getting a

  • song played on the radio is important and

  • it has to be made in a way that will suit

  • the radio station's playlist.

  • Now, we know there are thousands of songs

  • out there to listen toand plenty of ways

  • to listen to themso how can record

  • companies get someone to listen to

  • their particular song?

  • Well, have a listen to Brendan Williams

  • again to see what he thinks

  • But then there’s the influence of

  • streaming services like Spotify, where

  • if a track isn’t played for at least

  • 30 seconds then it doesn’t register

  • a play and Spotify

  • And if we don’t hear the vocals then

  • we might not carry on listening.

  • Is that the theory?

  • Absolutely, yeah, yeah.

  • That’s the theoryit's to get through

  • I guess to get into the meat of the song

  • to hear the lyrical content and get

  • through to that first chorus.

  • Well, it seems songs no longer have

  • an 'intro' – the instrumental piece of

  • music that's played before the

  • singing begins. In the old days, radio

  • DJsdisc jockeys who played the

  • recordsloved to talk over that bit!

  • Now we need to get to the lyrical

  • contentthat's the lyrics or the words

  • of the song - as soon as possible.

  • So, the theory, or idea, is to present

  • listeners with vocals and a chorus

  • more quickly, as it will make them

  • want to continue listening! That's

  • because if a song isn't streamed

  • for more than 30 seconds, it doesn't

  • register a playit doesn't get measured

  • or recorded as a playso it doesn't

  • make money.

  • So a song needs to hook the listener

  • in quicklyin other words it needs to

  • attract their attention and be easy to

  • rememberanother word for this

  • is catchy. Do you have any favourite

  • catchy songs, Rob?

  • Oh, I do, I do. It's got to be Happy

  • by Pharrell Williams.

  • A very catchy song.

  • Well, something that is always catchy

  • in this programme is our quiz question.

  • Earlier I mentioned that in 2017, Luis

  • Fonsi's summer hit Despacito officially

  • became the most-streamed song of

  • all time. Did you know approximately,

  • how many times it was streamed?

  • Was it: a) 1.6 billion times,

  • b) 3.6 billion times, or

  • c) 4.6 billion times?

  • And I went for a staggering

  • 1.6 billion times.

  • Well, it's not staggering enough,

  • Rob. It was actually streamed 4.6

  • billion times.

  • Amazing. That's a number that we

  • can only dream of for this

  • programmeor is it?!

  • Well Neil, shall

  • we download to our memory, some of

  • the vocabulary we've learnt today?

  • Streaming describes the activity of

  • listening or watching music, radio or

  • videos directly from the internet as

  • a continuous stream.

  • Something that is a commercial

  • success is popular and makes lots

  • of moneylike a new computer

  • game or pop song.

  • A good pop song, Robnot something

  • annoying like Gangnam Style.

  • Well, that was a huge commercial

  • success because it was catchy – a

  • word that describes something that

  • attracts attention and is easy to

  • remember.

  • We also mentioneda playlistthat's

  • a list of songs that a radio station

  • plans to play. And we also use the

  • same wordplaylistto describe

  • a list of songs you compile yourself

  • on a streaming service.

  • We also heard the adjective driving,

  • which in the context of our discussion

  • means having a strong influence.

  • And we mentioned the verb to register.

  • If you register something you record,

  • count or measure it. Like every

  • download of this programme is

  • registered. But how do we download

  • this programme, Rob?

  • By going to our website at

  • bbclearningenglish.com.

  • And we have an app toodownload

  • it for free and stream all of our content!

  • Bye for now.

  • Bye.

  • Hello, and welcome to 6

  • Minute English. I'm Neil.

  • And I'm Rob.

  • Rob, do you like metal?

  • Er, that’s an odd question.

  • I've never really thought about it.

  • I mean, I use

  • metal things every daymy toaster,

  • my bike, the underground

  • No, no - not that kind of metal, this

  • kind of metal.

  • Oh, that kind of metal. The musical

  • genre, the type of music...

  • Yes, and in particular, death metal.

  • That fast, loud, aggressive sounding,

  • guitar-based music style?

  • Yep, that’s the one.

  • Nope. Not my cup of tea at all. What

  • kind of person do you think I am?

  • Well, that’s the point. The type of

  • person who likes death metal may

  • not be the kind of person you think

  • they are. More on that shortly, but

  • first, a quiz. The electric guitar is an

  • essential element to death metal music.

  • In which decade were the first electric

  • guitars produced? Was it:

  • a) the 1920s

  • b) the 1930s, or,

  • c) the 1940s?

  • I think quite early, so I’m going to say

  • the 1920s.

  • Well, we'll see if you're right later

  • in the programme. Does violent

  • music give people violent thoughts?

  • Recent research claims to have found

  • the answer. This is how the topic was

  • introduced on BBC News. What was

  • the conclusion?

  • A psychological study of fans of death

  • metal suggests that they are not

  • desensitised to violence despite the

  • genre’s association with growling,

  • often graphically violent lyrics including

  • depictions of cannibalism.

  • Researchers found that

  • the main response of fans to

  • the music they love was joy, not violence.

  • Adding that most are very nice people

  • who wouldn't dream of hurting anyone,

  • let alone eating them.

  • So what conclusion did the

  • researchers come to?

  • Well, they found that the response

  • to the music was joy, not anger or

  • violence. It made people happy.

  • There was a fear that listening

  • to music with violent lyrics, which

  • means violent words, would make

  • people desensitised to violence.

  • If you are desensitised to something,

  • you don’t see it as unusual or

  • unacceptable, it doesn’t bother you.

  • The newsreader also said that the

  • lyrics of death metal include topics

  • such as cannibalism, which is the

  • practice of eating human flesh.

  • Listening to someone singing about

  • eating people apparently didn’t make

  • them feel like snacking on their

  • neighbours. Let's hear the

  • introduction again.

  • A psychological study of fans of death

  • metal suggests that they are not

  • desensitised to violence despite the

  • genre’s association with growling, often

  • graphically violent lyrics including

  • depictions of cannibalism. Researchers

  • found that the main response of fans to

  • the music they love was joy, not violence.

  • Adding that most are very nice people who

  • wouldn't dream of hurting anyone,

  • let alone eating them.

  • Professor Bill Thompson from Macquarie

  • University in Sydney conducted this

  • research.

  • What does he say people

  • don’t feel when listening to this kind

  • of music?

  • Most fans are not angry. Most are

  • actually musically trained people

  • who really get a lot of empowerment

  • and aesthetic interest out of the music.

  • They feel joyful.

  • They feel transcendent,

  • they feel empowered. But what they

  • don’t feel is angry.

  • What don’t people feel?

  • They don’t feel angry! What

  • they do feel is joyful, the adjective

  • from joy. They feel happy. Something

  • else they feel is empowered. This

  • is a feeling of being in control of

  • your life, that you can make and

  • follow your own decisions.

  • Music is certainly a powerful

  • art form. Professor Thompson

  • also said that fans have an

  • aesthetic interest in it. This

  • means that they appreciate it

  • as an art form. Let’s hear

  • Professor Thompson again.

  • Most fans are not angry. Most

  • are actually musically trained

  • people who really get a lot of

  • empowerment and aesthetic

  • interest out of the music. They

  • feel joyful. They feel transcendent

  • they feel empowered. But what

  • they don’t feel is angry.

  • Time to review our vocabulary,

  • but first, let’s have the answer

  • to the quiz question. In which

  • decade were the first electric

  • guitars produced? Was it:

  • a) the 1920s

  • b) the 1930s

  • c) the 1940s

  • What did you think, Rob?

  • I took a guess at the 1920s.

  • Well electric guitars were early,

  • but not quite that early, I'm afraid.

  • The first ones were produced in

  • the 1930s. So well done if, unlike

  • Rob, you got that correct. Now,

  • onto the vocabulary.

  • Yes, we had a few words connected

  • with music. We had genre for a

  • style of music and also lyrics for

  • the words of a song.

  • Some of the lyrics of death metal

  • songs are about eating people,

  • which is called cannibalism.

  • Cannibalism is a form of extreme

  • violence and there was some concern

  • that people exposed to such violent

  • lyrics in songs might become

  • desensitised to actual violence.

  • This means that they would accept

  • violence as normal and not be worried

  • by it. However, the research showed

  • that this doesn’t happen and fans

  • actually feel joy, which is another

  • way of saying happiness.

  • The research also suggested that

  • fans have an artistic appreciation

  • of death metal, described as an

  • aesthetic interest.

  • The final word was for a feeling

  • that fans might get after listening

  • to the music, empowered.

  • Someone who is empowered

  • is in control of their own life

  • and decisions.

  • And I feel empowered to bring

  • this edition of 6 Minute English

  • to a close. We look forward to

  • your company next time. Until then,

  • you can find us in all the usual

  • places on social mediathat's

  • Facebook, Twitter, Instagram and

  • YouTube. And there's our website,

  • and of course, we have a free app

  • which you can find in the app stores.

  • You'll be able to listen to 6 Minute

  • English on the move. You just walk

  • and we talk. Just search for

  • bbclearninglish. Bye for now.

  • Goodbye!

  • Hello. This is 6 Minute English

  • from BBC Learning English.

  • I’m Neil.

  • And I’m Georgina.

  • [Singing badly] DO, RE, MI, FA, SOL,

  • LA, TI, DO!

  • Neil! What are you doing?! Please stop!

  • Oh, hi Georgina! I’m practising my singing.

  • I’m going to do virtual karaoke tonight

  • with some friends!

  • Karaoke?! – really, Neil?! I heard you

  • singing at the Christmas party and to

  • be honest I think you might be tone

  • deafyou know, you can’t sing in tune.

  • Me? Tone deaf?! I’m a nightingale!

  • Listen: DO RE MIIII!

  • Between you and me, I think Neil

  • is a bit tone deaf! Wait until I tell

  • him singing is the subject of

  • this programme.

  • I heard that, Georgina! And I’m

  • glad this programme is about

  • singing because I love it and

  • what I lack in ability, I make up

  • for in enthusiasm!

  • I’m sure your karaoke buddies

  • would agree with you, Neil.

  • That reminds me of my quiz

  • question, Georgina. As you know,

  • I love karaoke - meeting up with

  • friends to sing the words of our

  • favourite pop songs over a

  • musical backing track. Karaoke

  • was invented in Japan and

  • its name is a combination of

  • different Japanese wordsbut

  • what words? What is the

  • meaning ofkaraoke’? Is it:

  • a) machine voice?,

  • b) angry cat?, or,

  • c) empty orchestra?

  • Well, after listening to you sing,

  • Neil, I’m tempted to say b), angry

  • cat, but that would be mean, so

  • I’ll guess, a) machine voice.

  • OK, Georgina. I’ll take that

  • as a compliment. But however

  • good - or bad - my singing may

  • be, there’s no doubt that the act

  • of singing itself is a very complex

  • skill, involving a huge number of

  • processes in our bodies and brains.

  • So what happens physically when

  • we sing a musical note?

  • Usually something unexpected in

  • your case, Neil! So here’s Marijke

  • Peters, presenter of BBC World

  • Service programme, CrowdScience,

  • to explain exactly what happens

  • when we open our mouths to sing.

  • Listen out for the different body

  • parts Marijke mentions:

  • Vocal folds, also called vocal cords,

  • are crucial here. Theyre two flaps of

  • skin stretched across your larynx

  • that vibrate when you sing and

  • create a sound. The pitch of that

  • sound, how high or low it is, depends

  • on the frequency of their vibration, so

  • if you want to hit the right note they

  • need to be working properly.

  • Important body parts needed to

  • sing include the vocal cords - a pair

  • of folds in the throat that move backwards

  • and forwards when air from the lungs

  • moves over them.

  • The vocal chords are stretched

  • over the larynx - also known as the

  • voice box, it’s the organ between the

  • nose and the lungs containing the

  • vocal folds.

  • Singing is similar to what happens

  • when you play a guitar. The vocal

  • cords act like the guitar strings to

  • produce a buzz or vibration – a

  • continuous and quick shaking

  • movement. They vibrate over the

  • larynx which, like the body of a guitar,

  • amplifies the sound.

  • So why do some people (Neil!) find it

  • hard to sing in tune? Is it because

  • they cannot physically reproduce

  • sounds? Or because they hear

  • sounds differently from the

  • rest of us?

  • Well, according to psychology

  • professor, Peter Pfordresher, it’s

  • neither. He thinks that for poor

  • singers the problem is generally

  • not in the ears or voice, but in their

  • brainsspecifically the connection

  • between sound perception

  • and muscle movement.

  • So there’s no hope for you?

  • Not necessarily. Here’s Professor

  • Pfordresher encouraging the

  • listeners of BBC World

  • Service’s, CrowdScience:

  • I think there’s reason for you to be

  • hopeful and however accurate or

  • inaccurate your singing is, one

  • recommendation I would have for

  • you is to keep singing because there

  • is evidence that singing itself, whether

  • accurate or inaccurate, has benefits

  • socially and also for stress responses,

  • so good reason for you to keep it up!

  • Whether youre tone deaf or pitch

  • perfect, there’s lots of evidence for

  • the health benefits of singing.

  • For one, singing strengthens your

  • stress responses. Otherwise

  • known asfight or flight’, stress

  • responses are the human body’s

  • reaction to external threats that

  • cause an imbalance, for example

  • pain, infection or fear.

  • From operatic Pavarottis to

  • enthusiastic karaoke fans, Professor

  • Pfordresher thinks singers should

  • keep it up – a phrase used to

  • encourage someone to continue

  • doing something. So, Neil, maybe

  • you should keep singing, after all!

  • Youve changed you tune,

  • Georgina! Maybe you’d like to

  • come with me to karaoke next

  • time were allowed out?

  • Hmm, I think some practice would

  • be a good idea, but first let’s return

  • to the quiz question. You asked me

  • about the meaning of the Japanese

  • word karaoke

  • Right. Does karaoke mean,

  • a) machine voice, b) angry cat,

  • or, c) empty orchestra?

  • What did you say?

  • I said a) machine voice.

  • Which wasthe wrong answer!

  • Karaoke actually means c) empty

  • orchestra, or in other words, music

  • that has the melody missing.

  • Well, that’s better than an angry

  • cat, I guess! Let’s recap the vocabulary

  • starting with tone deaf – a way to

  • describe someone who cannot sing

  • in tune or hear different sounds.

  • Like playing a guitar string, singers

  • use their vocal cords – a pair of folds

  • in the throat that are stretched over

  • the larynx, or voice box, another part

  • of the throat, to produce a sound

  • vibration - a quick, shaking

  • movement.

  • No matter how good or bad a

  • singer you are, singing is good

  • for your stress responsesthe

  • fight or flightmechanism your

  • body uses to regain inner balance.

  • So no matter what Georgina

  • thinks about my singing, I’m

  • going to keep it up – a phrase

  • used to encourage someone

  • to continue their good

  • performance.

  • That’s all from us. Keep singing

  • and join us again soon at

  • 6 Minute English. Don’t forget

  • we also have a free app you

  • can download from the app stores.

  • Bye!

  • Goodbye!

  • Hello. This is 6 Minute English

  • from BBC Learning English.

  • I’m Neil.

  • And I’m Sam.

  • In this 6 Minute English, were

  • talking about music. What sort

  • of music do you like listening

  • to, Sam?

  • Well, I wouldn’t say I have

  • one specific type. My taste in

  • songs is more eclectic – a word

  • that describes taste which

  • includes a wide variety of styles.

  • Well, in this programme, were

  • talking all about grime – a style of

  • music which originated in London

  • specifically in the tower blocks

  • of east and southeast London.

  • Yesthe artists are predominantly

  • young black men and often cite

  • the decaying tower blocks they

  • grew up in as an inspiration for

  • the urban style of music.

  • Well, before we continue talking

  • about grime music, I have a

  • question for you, Sam. Stormzy

  • is one of the most famous

  • grime artists, but what is his

  • real name? Is it:

  • a) Michael Omari

  • b) Martin Owusu,

  • or, c) Marvin Appiah.

  • I think I might know this

  • one – I’ll say a) Michael Omari.

  • We can find out if youre right

  • at the end of this programme.

  • For many people, knowing the

  • origin of a type of music helps

  • them to understand more about

  • the style and lyrics.

  • Here’s writer Jude Yawson

  • talking with BBC journalist Andrew

  • Marr about his experience growing

  • up on an estate in southeast

  • London on the BBC Radio 4

  • programme, Start the Week

  • Yes, so I lived like on an estate.

  • It’s, it’s in Annerley, near Crystal

  • Palace. And for me growing up

  • with this experience was like

  • literally acknowledging the different

  • cultures and peoples that lived

  • within, like this estate. And it was

  • around the age of about, say,

  • seven or eightthat’s when

  • things for me and my particular

  • estate started to get a bit more

  • contentious with the other

  • people that were moving in.

  • Kids were coming of age,

  • becoming more like free and

  • venturing out and around the

  • estate. And, you know, police

  • kind of, like. harassing, but...

  • So youve got different cultures

  • knocking into each other and

  • the police knocking into

  • everybody else.

  • So Jude Yawson describes

  • his upbringing. He used the

  • word contentiouslikely to

  • cause or create an argumentto

  • describe life on the estate.

  • Yes, and he said the kids

  • were coming of agemeaning

  • transitioning from a child into

  • an adult. In his interview, he

  • goes on to say how a teacher

  • gave him the advice that if he

  • ever got stabbed, not to remove

  • the knife - as he would bleed

  • to death.

  • He says that at the age of 14

  • when he was told that, he felt

  • grateful and that the teacher

  • was looking out for him, but in

  • hindsight questions why a

  • teenager should receive

  • that information.

  • What this does is give us

  • an insight into life and the

  • background that led to

  • some people, like Stormzy,

  • creating grime music. He says

  • that it started off in the bedrooms

  • and basements of tower

  • blocks and homes in these

  • areas of London, with many

  • artistsworks being broadcast

  • on pirate radio stations.

  • That said, for some people,

  • this type of music represents

  • something different. There are

  • some who think the hard-hitting

  • lyrics and strong beats glorify

  • violence.

  • They see it as an aggressive and violent

  • form of music.

  • However, Jude Yawson,

  • speaking with Andrew Marr

  • on BBC Radio 4 programme

  • Start the Week, has a different

  • interpretation of what grime

  • music is all about.

  • I describe grime as like

  • a soulful shoutthere’s a

  • necessity in literally getting

  • all of this content out of

  • yourself. And one of the

  • most predominant grime

  • artists, Wiley, was basically

  • the first person that created

  • this soundit’s like 140

  • beats per minute. Because

  • that’s such a raw tune, but

  • the chorus literally chants

  • likethere are lots of signs

  • in life, some that you may

  • not realise’. And, for me, I

  • was listening to that as like

  • an 11- or 12-year-old and

  • it’s very existential.

  • He used the word

  • predominant, which describes

  • the strongest or most

  • important thing, to describe

  • the artist Wiley. That’s who

  • Jude Yawson says was the

  • first person to create the

  • grime sound.

  • He also used the verb chants

  • sings repeatedly over and

  • overto talk about the chorus

  • from one of Wiley’s songs.

  • And he described the

  • experience of listening to it

  • as being existentialrelating

  • to human existence.

  • Which inspires me to

  • go and listen to some grime

  • music after today’s show, but

  • before we do – I asked you

  • a question about the real

  • name of the grime artist

  • Stormzy.

  • You did. And being a fan

  • of many different music

  • styles – I think I know this

  • one! I said a) Michael Omari.

  • You really do know your

  • music, Sam. Youre right. In

  • fact, his full name is Michael

  • Ebenezer Kwadjo Omari

  • Owuo Jr. I think that I’ll have

  • to make the next question

  • much harder for you! So, before

  • we leave today, let’s recap

  • the vocabulary, starting with

  • eclectic, a word which

  • describes taste which includes

  • a wide variety of styles.

  • Contentious means creating

  • or causing arguments.

  • We also had coming of

  • agetransitioning from

  • child to adult.

  • Predominant refers to

  • something that is the

  • strongest or most important.

  • Chants is a verb which

  • means sing or repeat the

  • same thing over and over

  • again. And existential

  • means relating to

  • human existence.

  • Well, we certainty

  • learnt a lot about grime

  • music and its origin.

  • There are lots more 6

  • Minute English programmes

  • to enjoy on our website at

  • bbclearningenglish.com.

  • Thanks for listening and

  • goodbye.

  • Hello. This is 6 Minute

  • English from BBC Learning English

  • I’m Neil.

  • And I’m Georgina.

  • Hello, Georgina. How are

  • you today? Georgina?

  • Georgina!

  • Oh sorry, Neil, I didn’t

  • hear you - I was listening to

  • music on my headphones!

  • Ah, I see! Listening to music

  • stored on your mobile phone

  • or iPod when out on-the-move

  • doesn’t seem like a big deal

  • now, but the concept of

  • personal portable music

  • didn’t exist until 1979, when

  • the Japanese electronics

  • company, Sony, launched

  • the Walkman.

  • Years before iPods and

  • MP3 downloads, the Sony

  • Walkman was the first widely

  • available portable music player.

  • It revolutionised the way fans

  • listened to their favourite bands.

  • In this programme, well

  • be taking a nostalgic look

  • back at the 1980s and the

  • birth of the Sony Walkman.

  • And, of course, well be

  • learning some new

  • vocabulary as well.

  • Now, it may not seem

  • so revolutionary to young

  • people nowadays, but

  • back in the late 1970s portable

  • music players were

  • unheard of.

  • The idea behind the

  • Walkman was simple – a

  • high-quality stereo cassette

  • player, small enough to hold

  • in your hand, allowing you to

  • walk down the street listening

  • to your own soundtrack.

  • They became so popular

  • that by the time production

  • of the Walkman ended in

  • 2010, Sony had sold over

  • 220 million machines

  • worldwide. So, my quiz

  • question is this: when the

  • original Walkman model

  • first went on sale in 1979,

  • how much did it cost? Was it:

  • a) 50 dollars?,

  • b) 100 dollars?, or,

  • c) 150 dollars?

  • Things were a lot cheaper

  • in 1979, Neil, so I’ll say

  • b) 100 dollars.

  • OK, Georginawell find

  • out later if that’s right. Now,

  • the inspiration behind the

  • Walkman came from Sony

  • chairman, Akio Morita. He saw

  • Japanese teenagers listening to

  • heavy transistor radios carried

  • on their shoulders and had a

  • vision of a smaller stereo which

  • could be held in the hand.

  • However, few of Mr Morita’s

  • colleagues had faith in his

  • idea for a portable music

  • player. Here’s Andrea Koppen,

  • of Sony UK, speaking to the

  • BBC in 1989, taken from the

  • BBC World Service

  • programme, Witness History.

  • People were very sceptical - they

  • couldn’t believe that people

  • would want to walk around with

  • headphones on and carry this

  • cassette with them - and he

  • actually laid his job on the line

  • and said, ‘If it doesn’t take off,

  • I will resign’… and they didn’t

  • have much money at the time,

  • so their advertising was very

  • tightand they decided to

  • give it to students to tryand

  • so people saw them on

  • the trains, in campuses, in

  • towns and the newspapers

  • picked up on it immediately.

  • The Walkman was designed

  • to be used with headphones - a

  • pair of padded speakers worn

  • over the ears so you can listen

  • to music without other people

  • hearing.

  • Akio Morita was confident

  • his stereo plus headphones

  • idea would take off - suddenly

  • start to be successful and popular.

  • In fact, he was so confident of

  • success that he laid his

  • job on the linean idiom

  • meaning to risk losing something

  • important, such as your job or

  • reputation.

  • Luckily, he didn’t lose his job

  • because many people started

  • buying the new Walkmans,

  • something the newspapers

  • picked up on - noticed or

  • gave particular attention to.

  • Morita’s idea was a massive

  • success. Released at the start

  • of the summer holidays for

  • Japanese students, within 3

  • months the entire first run of

  • 30 thousand Walkmans had sold out.

  • Meanwhile, music lovers

  • outside of Japan were

  • desperately trying to get hold

  • of the new machines. Among the

  • first to buy one was music

  • journalist, Tim Jarman.

  • Here he is speaking to Farhana

  • Haider, for BBC World

  • Service’s Witness History:

  • It was made available in the

  • US in June 1980. The Walkman

  • was especially popular with

  • the 16 to 24 age group.

  • They thought it could be a

  • niche product, that might

  • not sell, but it really caught

  • the public imagination in every

  • market that it was offered in.

  • When the Walkman was sold

  • to the rest of the world and became

  • popular with youngsters, people

  • thought it was a niche product

  • something marketed for sale to

  • a small, specific group.

  • But instead, people of all ages

  • began wearing Walkmans to

  • listen to their favourite music

  • on the move, and the new

  • invention caught the public

  • imaginationan idiom meaning,

  • made the public interested in

  • or excited about something.

  • Many put the Walkman’s

  • success down to its perfect

  • combination of sound quality,

  • small size and affordable price.

  • But exactly how affordable,

  • Georgina? Remember my

  • quiz question?

  • Yes, Neil. You asked how

  • much the original Walkman cost

  • when it came out in 1979.

  • What did you say?

  • I thought it cost b) 100 dollars.

  • Well, Georgina, things were

  • cheaper in 1979, but not that

  • cheapthe actual price was

  • c) 150 dollars.

  • That’s around 530 dollars today!

  • In this programme, weve been

  • looking back at the iconic Sony

  • Walkman, the first portable stereo

  • made up of a cassette player

  • plus headphonespairs of padded

  • speakers worn over the ears.

  • Sony chairman Akio Morita

  • was so confident his invention

  • would take offbecome popular

  • and successful - that he laid

  • his job on the line. That means

  • risked something important,

  • like his job.

  • His colleagues at Sony worried

  • the Walkman was a niche

  • product – a product targeted

  • for sale to a niche, or small

  • and specific, market.

  • But luckily for him, the

  • Japanese newspapers picked

  • up on his ideanoticed it and

  • gave it particular attention.

  • As a result, the Sony Walkman

  • caught the public imagination

  • made the public excited and

  • interesting in it.

  • That’s all for this programme.

  • Until we meet again at 6 Minute

  • Englishhappy listening!

  • Happy listening!

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    林宜悉 發佈於 2022 年 10 月 05 日
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