Name: 內容營銷教程--優化你的內容 (Content Marketing Tutorial - Optimizing your content)
Uploaded: 2022-11-04T19:21:18.000Z
Duration: 3 min 32 s

- What do companies like Intuit, Netflix,

- 像Intuit、Netflix這樣的公司是什麼？

They run literally thousands of experiments

a culture of optimization about your content.

一種關於你的內容的優化文化。

Because testing your content takes time and resources,

因為測試你的內容需要時間和資源。

where change could make a big difference to your goals.

變化可能會對你的目標產生很大的影響。

So let's look at three situations to employ testing

是以，讓我們看一下采用測試的三種情況

This is all about making promising content

of text and images for its onboarding emails

Each winner then faces off against a new version

然後每個贏家都要面對一個新的版本

Optimization is just part of business as usual.

在一個模型的位置，可以使銷售額翻倍。

to fix a problem than to scrap the content entirely.

修復一個問題比完全廢止內容更重要。

For instance, when American Cancer Society

the page was trying to cater to two distinct audiences.

該網頁試圖迎合兩個不同的閱聽人。

In doing so, the content was leaving both groups

在這樣做的時候，內容是離開兩組

So the team successfully reorganized the content

是以，該團隊成功地重新組織了內容

and offered pages tailored to each audience.

並提供為每個閱聽人量身定做的頁面。

The new approach reduced calls and email inquiries

新方法減少了電話和電子郵件諮詢

And finally, let's talk about how you can test

最後，讓我們來談談你如何測試

If you want to take your content to the next level

如果你想把你的內容提高到新的水準

needs and expectations expressed by our customers?

我們的客戶所表達的需求和期望？

How could we package content differently?

我們如何能以不同的方式包裝內容？

How could we monetize content more effectively?

我們如何能更有效地實現內容的貨幣化？

a big experiment there, it has developed new hits

一個大的實驗，它已經開發了新的點擊率

而且在向美國以外的地區擴展。

and localized content for every international market

併為每個國際市場提供本地化的內容

So take inspiration from Intuit, Google and Netflix.

是以，從Intuit、谷歌和Netflix那裡獲得靈感。

Create a culture of optimization around your content.

圍繞你的內容創造一種優化的文化。

Focus on making good content perform even better,

專注於使好的內容表現得更好。

avoiding costly problems and taking advantage

字幕列表影片播放

內容營銷教程--優化你的內容 (Content Marketing Tutorial - Optimizing your content)

literally

constantly

potential

approach