Name: AMD 執行長 蘇姿丰博士（AMD 2022 Product Premiere）
Uploaded: 2022-10-31T09:31:14.000Z
Duration: 41 min 38 s
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Hello and thank you for joining us today for our first Product Premiere of 2022.

As always, we love kicking off the year with CES as we roll out new products

and preview some of the next-generation technologies we've been working on.

It's never been a more exciting time to be in the semiconductor business.

We are in a high-performance computing mega cycle today.

From digital transformation in businesses, to AI and supercomputing, to the devices that we  

rely on for school and work... computing has never been more essential to our daily lives

and we see this trend only increasing in the years ahead. Whether in PCs, the cloud, gaming, or supercomputers...

AMD is all about pushing the envelope on high-performance computing. And as a result, AMD products

are everywhere. We focus on deep code development with our partners to build solutions for today's  

most demanding experiences and challenges. It all starts in the cloud where AMD powers the services  

that connect billions and helps make us all more productive from virtually anywhere and at any  

time. Microsoft Teams and 365, Meta, Tencent Meeting, Twitter, Zoom, and many more use our EPYC processors.  

And in the enterprise, leading Fortune 500 companies are increasingly selecting EPYC

to power their infrastructure. And as you all know we just love PCs. The last few years have  

seen tremendous innovation and our next-generation Ryzen and Radeon processors  

will raise the bar for the experiences we can expect from commercial,  creator, and gaming PCs.

We also love gamers, because they're always looking for more performance to enable the

most immersive experience possible. Which is why we're so proud that our Ryzen and Radeon  

technologies power the best experiences from PCs to game consoles to cloud gaming. 

In automotive we've also partnered with Tesla to enable the next generation of in-dash infotainment.  

And in phones, our partnership with Samsung will enable new mobile gaming experiences  

as we bring low-power RDNA2 graphics to their next-generation flagship SOCs.

Now turning to PCs, we've seen remarkably strong growth in PCs over the last two years with overall

shipments increasing 30 percent and notebook shipments growing by an amazing 49 percent.

And as a result, we shipped a record 350 million PC in 2021, as an industry.

Today we're going to focus on what comes next for PCs,

including new notebook APUs and GPUs, desktop GPUs and Ryzen desktop processors.

Let's get started with our new Ryzen  Mobile Processors and next-generation notebooks.

Since launching our first Ryzen Mobile Processors at CES in 2018 we have consistently  

executed our multi-generational roadmap and delivered a new Ryzen mobile processor every year  

As a result we have built deep  partnerships with all of the top PC OEMs 

as they have also expanded their adoption of Ryzen mobile in each new generation  

In 2021 our partners launched more than 150 premium ultra-thin commercial and gaming designs,

resulting in AMD achieving record mobile processor market share. Now it's time for what's next.

Today I'm proud to launch our AMD Ryzen 6000 Series Mobile Processors, 

that deliver leadership performance, battery life, and much much more. We have so much new technology  

in the 6000 Series. It starts with an updated Zen 3+ CPU core optimized specifically to deliver

leadership performance per watt for notebooks. And I know this is one the community has been

requesting for the first time we are bringing RDNA2 graphics to our notebook APUs.

The RDNA2 graphics upgrade brings a massive increase in performance compared to our prior generation  

and is the same graphics IP powering the latest generation consoles high-end gaming PCs and Teslas.  

For increased performance and greater power efficiency, Ryzen 6000 APUs are built using TSMC's

6nm process technology. And to enable our partners to build the ultimate notebooks,

we paired our leadership mobile processor with the latest in memory and connectivity technologies,

including low power DDR5 memory,  USB4 and Wi-Fi 6E. And the performance is just amazing.

Ryzen 6000 powered notebooks feature our fastest Ryzen processor ever  

with boost speeds up to 5GHz, we're delivering an average of 1.3x faster performance

compared to the 5000 series across a wide range of compute-intensive benchmarks. And with an RDNA2  

graphics built in, it's a massive leap, double the performance. This is just an enormous generational 

uplift compared to our Ryzen 5000 mobile processors which were already the best available.

Now looking at the application performance compared to our prior generation Ryzen

6000 APUs deliver up to 69 percent faster video editing, more than double the 3D rendering performance  

and double the 1080p gaming performance. We've also worked closely with our customers and partners to  

enable unique security features. To better address the evolving security threats facing the industry  

I'm very proud to announce that Ryzen 6000 series will be the first PC processors that integrate the  

Microsoft Pluton security processor. Our co-development work with Microsoft eliminates  

entire attack vectors on notebooks, better protecting critical data like system credentials,

user identities, encryption keys, and personal information. The Microsoft Pluton processor  

combined with our other security features, delivers the most innovative security in a PC processor.

Now the performance and security are great but when it comes to notebooks, battery life is so important.

And this is where the efficiency of our Zen 3+ core and 6 nanometer process technology really shine. 

We've made significant design optimizations and enhancements in our Ryzen 6000 processors to  

deliver leadership performance per watt including an all-new adaptive power control framework, and  

new power management features that will enable up to 24 hours of video playback on a single charge. 

Put all of that together and you simply have the world's best all-around notebook processor.

To show you Ryzen 6000 in action for  the very first time and tell you a bit  

more, here's Jason Banta, general  manager of our OEM PC business.

Thank you Lisa. At the heart of  Ryzen is Zen. AMD's award-winning  

core architecture driving the computing revolution. In 2021 we launched the highly successful  

Ryzen 5000 with the high-performance Zen 3 core. It set the performance standard for gaming, content  

creation, and productivity in premium notebooks. In Ryzen 6000 we introduced the Zen 3+ core  

bringing into perfect balance high-performance and incredible efficiency. For Zen 3+ we  

deliver stronger performance that can really be felt by gamers, creators, and professionals.

At the same time, that performance uplift needed to come with substantial core power reduction.

This enables longer battery life, reduced fan noise, and a cooler notebook in those Ryzen  

6000 platforms. 50 new power management features were implemented since our Ryzen 5000 platform.

We developed a brand new set of deep sleep states to take the core to an extremely low power state  

in between operations. And finally we  re-architected our system management firmware to  

be smarter. Our new adaptive power management can learn from the OS and utilizes more on-die sensors  

to adjust speed more quickly and accurately. AMD is the only team that can deliver a performance core  

and an efficient core in the same core. Now let's see what it can do. The Zen 3+  

core shines in cases where performance really matters. We've upped our game in raw APU horsepower,

logging substantial gains in both single-thread and multi-thread computes. Cinebench R23 single  

thread has improved by 11 percent and multi-thread has improved by 28 percent. A combination of improved frequency  

and enhanced clock residency delivers performance across the most demanding applications.  

But when we translate that to real  productivity and content creation applications,  

the result is even stronger. PC Mark 10 extended which blends a suite of real-world applications  

shows a 28 percent gain compared to our Ryzen 5000 series product. These Ryzen 6000 performance  

gains also come with exceptional battery life, in the latest laptop designs.

Today's laptops are becoming a critical part of our lives, from virtual meetings, to streaming, and creating, but

nothing is more frustrating than a noisy fan or a low battery warning during an important zoom call,

or a thrilling Netflix episode. Therefore we put power consumption front and center in Zen 3+.

Over a 30 percent system power reduction when running Microsoft Teams, 40 percent when playing Netflix,

these improvements mean a quieter cooler system and the battery life to ensure your laptop lasts.

Ryzen 6000 also brings the most advanced graphic engine available in a laptop. For the first time  

we are bringing the incredible RDNA graphics architecture into a mobile APU. The Ryzen 6000  

graphics engine is simply phenomenal. It offers up to 12 RDNA2 compute units setting a new  

standard for APU graphics. It is the first mobile APU to support hardware ray tracing.

Compared to Ryzen 5000 graphics, the  RDNA2 engine supports a 2x larger cache  

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AMD 執行長蘇姿丰博士（AMD 2022 Product Premiere）

incredible

ultimate

adrenaline

improve

AMD 執行長 蘇姿丰博士（AMD 2022 Product Premiere）

incredible

ultimate

adrenaline

improve

AMD 執行長蘇姿丰博士（AMD 2022 Product Premiere）