- How do you launch a new phone

- 如何推出一個新的手機

with a new tech company in 2022?

在2022年與一家新的科技公司合作？

If you're Nothing,

如果你是 "無"。

and that's literally the name of the company, Nothing,

而這正是公司的名字，Nothing。

you get some big name investors on board,

你得到一些大牌投資者的支持。

generate a lot of hype,

產生大量的炒作。

and stage a big launch event at your London headquarters.

並在你們的倫敦總部舉辦一個大型的啟動儀式。

It's not clear yet whether that's a winning formula,

目前還不清楚這是否是一個成功的公式。

but it's a different approach at least.

但這至少是一種不同的方法。

Recent attempts to break into the smartphone market

最近試圖打入智能手機市場的嘗試

from well-established tech companies

來自成熟的科技公司

like Red, Essential, Palm, and even Amazon have all flopped.

像Red、Essential、Palm，甚至是Amazon，都已經失敗了。

What makes Nothing think it can stand out?

是什麼讓Nothing認為它能脫穎而出？

Cue the light show.

引出燈光秀。

(intense techno music)

(激烈的技術音樂)

(swaggering electronic music)

(大搖大擺的電子音樂)

The Nothing Phone One is a really good mid-range phone

Nothing Phone One是一款非常好的中檔手機

with one very unusual feature.

有一個非常不尋常的特點。

You're not gonna see it from the front.

你不可能從前面看到它。

The phone's 6.5 inch screen and the aluminum frame

這款手機的6.5英寸螢幕和鋁製框架

look pretty run of the mill.

看上去很普通。

But when you take a look at the back panel,

但是，當你看一看背板。

everything is illuminated. (electronic beeping)

一切都被照亮了。(電子嗶嗶聲)

Literally.

從字面上看。

There's transparent glass on the back, and underneath that,

背面是透明玻璃，下面是透明玻璃。

you can see the guts of the phone,

你可以看到手機的內臟。

along with some LED light strips.

隨著一些LED燈帶的出現。

When you get a notification,

當你收到通知時。

they blink in combinations called glyphs,

它們以稱為字形的組合閃爍。

and the phone plays a retro tech-inspired beep or chirp

而手機會發出復古的科技靈感的嗶嗶聲或鳴叫聲

when they light up.

當它們亮起來的時候。

(electronic beeping)

(電子嗶嗶聲)

And that's pretty much this phone's whole deal.

這幾乎就是這款手機的全部內容。

There's some neat retro touches

有一些整潔的復古裝飾

throughout the user interface.

整個用戶界面。

And some distinctly modern features

還有一些明顯的現代特徵

like a widget that displays your NFTs.

像一個顯示你的NFTs的小部件。

But if you ignore all of that

但如果你忽略了所有這些

then this is just a really good mid-range Android phone.

那麼這只是一款非常好的中檔安卓手機。

It starts at 399 pounds, which is about 475 US dollars.

它的起價是399英鎊，約合475美元。

And that's a totally fair price

而這是一個完全公平的價格

for features like an OLED screen

諸如OLED螢幕的功能

with a fast 120 Hertz refresh rate.

具有120赫茲的快速刷新率。

Stabilized main camera, wireless charging,

穩定的主攝像頭，無線充電。

and fast wired charging.

和快速有線充電。

That's not a combination of features

這不是一個功能的組合

you get in most mid-range phones.

你在大多數中檔手機中得到的。

It's a really appealing combination of price and features

這是一個非常有吸引力的價格和功能的組合

we don't often see in the US, but unfortunately,

我們在美國並不經常看到，但不幸的是。

the Phone One won't be sold here.

Phone One不會在這裡出售。

Nothing says it plans

沒有什麼說它的計劃

to bring other products here in the future,

將來會把其他產品帶到這裡。

but it won't be this one, since it's not FCC certified.

但它不會是這個，因為它沒有經過FCC認證。

The Phone One has also been the subject

電話一號也成為了

of a ton of hype from Nothing leading up to its launch.

在其推出之前，《無》雜誌進行了大量的炒作。

Its website says stuff like

它的網站上寫著這樣的話

"Phone One can bring us back to us"

"電話一號可以把我們帶回我們身邊"

and "Less distractions, more soul."

和 "少一點分心，多一點靈魂"。

It's a little much.

這有點多。

The design and glyph notifications are neat,

設計和字形通知很整齊。

but they're more of a style statement than anything.

但它們更像是一種風格聲明，而不是什麼。

It's not gonna reconnect you with your inner purpose,

它不會將你與你的內在目的重新聯繫起來。

but the Phone One is as good as any $500 phone out there,

但Phone One和外面任何500美元的手機一樣好。

with or without blinking lights.

有或沒有閃爍的燈。

For starters, they're really bright at default settings,

首先，它們在默認設置下真的很亮。

but you can adjust this if you want.

但如果你想，你可以調整這個。

There are 20 different glyphs, 10 ringtones,

有20種不同的字形，10種鈴聲。

and 10 notification alerts.

和10個通知警報。

And you can assign them

而且你可以給他們分配

to different contacts and alert sounds.

到不同的聯繫人和警報聲。

You can pick one glyph for all of your alerts,

你可以為你所有的警報挑選一個字形。

or if you wanna

或者如果你想

get really fancy, (electronic purring)

花樣翻新，（電子呼嚕聲）。

you can assign glyphs to specific app notifications.

你可以將字形分配給特定的應用程序通知。

This all becomes more useful when you turn on Flip to Glyph.

當你打開翻轉為Glyph時，這一切變得更加有用。

That's a feature that automatically silences notifications

那是一個自動靜音通知的功能

when you turn the phone over,

當你把手機翻過來的時候。

so you'll just see the glyph flash.

所以你只會看到字形閃爍。

This would be helpful if you're in a situation

如果你處於這樣的情況下，這將是有幫助的

where you don't want notifications making noise,

在你不希望通知發出噪音的地方。

or text splashing across your screen,

或文字在你的螢幕上飛濺。

but you still wanna know when certain alerts come in.

但你還是想知道某些警報何時出現。

It's also a neat accessibility feature

這也是一個整潔的無障礙功能

for people who might need it.

為可能需要的人。

The glyph system does a few other things too.

字形系統也做了一些其他事情。

It acts as a status indicator when the battery is charging.

當電池正在充電時，它作為一個狀態指示器。

And there's a little red light

還有一個小紅燈

that blinks when you're recording video.

當你在錄製視頻時，會閃爍。

You can also light up the glyph

你也可以點亮字形

while you're using the camera, to act as a fill light,

在你使用相機的時候，作為補光燈的作用。

which is sort of neat.

這是種整潔。

It has a kind of cool color cast

它有一種很酷的色差

as opposed to the regular flash, but as a bonus,

相對於普通的閃光燈，但作為一種獎勵。

it will definitely get a 10 month old baby

它肯定會得到一個10個月大的嬰兒

to look at the camera.

來看相機。

These are sort of narrow use cases,

這些都是一些狹窄的用例。

so the glyph lights are really more of a novelty,

是以，字形燈實際上更像是一種新奇的東西。

which is fine.

這很好。

When you see the glyph feature in action,

當你看到字形功能在運行時。

you know immediately that this isn't an Apple

你馬上就知道這不是蘋果的產品

or a Samsung or a Google phone.

或三星或谷歌的手機。

It makes a statement, just like a nice pair of sneakers,

它讓人感覺到一種聲明，就像一雙漂亮的運動鞋。

or some fancy sunglasses.

或一些花哨的太陽鏡。

Most importantly, there's a good device

最重要的是，有一個好的設備

underneath that flashy exterior.

在那浮華的外表下。

So you feel like you're getting your money's worth,

所以你覺得你的錢是物有所值的。

even if the glyphs are more ornamental than useful.

即使這些字形的裝飾性大於實用性。

(upbeat percussive music)

(歡快的打擊樂)

Looking at Phone One from the front,

從正面看手機一號。

it's a lot more familiar.

它是一個更熟悉的。

The rounded corners, flat screen, and aluminum frame

圓潤的邊角、平整的螢幕和鋁製框架

all look pretty similar to recent iPhones.

所有這些看起來都與最近的iPhone相當相似。

It's easy to mistake it for a 13 Pro Max

很容易把它誤認為是13 Pro Max

with the screen off,

在螢幕關閉的情況下。

which I actually did a bunch of times

我確實做了很多次

when they were lying side by side facing up.

當他們並排朝上躺著時。

In any case,

在任何情況下。

the Phone One includes a good 6.5 inch 1080p OLED screen,

Phone One包括一個良好的6.5英寸1080p OLED螢幕。

with a fast refresh rate up to 120 Hertz.

具有高達120赫茲的快速刷新率。

There's a quick, reliable fingerprint sensor

有一個快速、可靠的指紋傳感器

under the display, too.

顯示屏下也有。

The phone is also rated IP53

這款手機也被評為IP53

for a little water and dust resistance.

以獲得一點防水和防塵的效果。

Not as robust as pricier flagships,

不像價格較高的旗艦機那樣強大。

but better than, you know, nothing.

但總比，你知道，什麼都沒有好。

(lively electro-pop music)

(活潑的電子流行音樂)

Nothing went with a Snapdragon 778 processor for the phone,

這款手機沒有采用驍龍778處理器。

which surprised a lot of us who were expecting the company

這讓我們很多人感到驚訝，因為他們期待著該公司

to use a current flagship chip set,

以使用當前的旗艦芯片組。

like the Eight Gen One.

像八代一號。

But the mid-range processor was a smart choice,

但中端處理器是一個明智的選擇。

because it delivers really good daily performance,

因為它提供了非常好的日常性能。

and it helped keep the overall cost of the phone down.

而且這有助於降低手機的總體成本。

Coupled with the smooth refresh rate,

再加上流暢的刷新率。

the Phone One feels like a really responsive device,

Phone One給人的感覺是一個真正反應靈敏的設備。

and it's just nice to use.

而且使用起來也很方便。

There are just two rear cameras on the Phone One,

Phone One上只有兩個後置攝像頭。

which Nothing makes a big deal about.

這一點沒有什麼可大驚小怪的。

Rather than cramming in more low-resolution sensors

與其塞進更多的低分辨率傳感器，不如說是塞進了更多的低分辨率傳感器

to up the lens count,

以提高鏡頭數量。

it offers just standard wide and ultra wide cameras,

它只提供標準寬幅和超寬幅相機。

both 50 megapixels.

都是5000萬像素。

That's a good thing,

這是件好事。

and maybe other Android phone makers

也許還有其他安卓手機制造商

will follow Nothing's lead.

將遵循Nothing的上司。

The Phone One's cameras are good, but not great.

Phone One的攝像頭不錯，但不是很好。

They take nice photos in good light

他們在光線良好的情況下拍出了漂亮的照片

with a healthy amount of saturation.

具有健康的飽和度。

Night mode is effective for static subjects

夜間模式對靜態物體有效

and really dark conditions.

和真正的黑暗條件。

And the camera does okay in moderate indoor lighting

而且相機在適度的室內光線下表現良好

like a bar.

像一個酒吧。

Portrait mode photos are passable,

人像模式的照片還算合格。

though in dim light, they get pretty grainy.

雖然在昏暗的光線下，它們會變得很有顆粒感。

The main camera is stabilized,

主攝像頭是穩定的。

which isn't too common for mid-range phones.

這對中檔手機來說並不常見。

And it seems to help in moderate lighting.

而且在適度的光線下似乎也有幫助。

Video clips are stabilized

視頻剪輯是穩定的

with a combination of optical and electronic stabilization,

搭配光學和電子穩定的組合。

which keeps footage looking smooth

這可以使錄像看起來很流暢

and doesn't require a drastic crop.

而且不需要大幅度的裁剪。

Overall, there's nothing too flashy

總體而言，沒有太多華麗的東西

about the Phone One's imaging system.

關於電話一號的成像系統。

They're just good middle of the road cameras,

它們只是很好的中等水平的相機。

on a good middle of the road phone.

在一個好的中等水平的電話上。

My testing was limited to wifi,

我的測試僅限於wifi。

which should be easier on the battery than wireless data.

這對電池的影響應該比無線數據更容易。

Even so, battery life has only been okay.

即便如此，電池壽命也只能說是還不錯。

The phone gets through a day of moderate use

這款手機能通過一天的適度使用

without a problem, but streaming a lot of video

沒有問題，但流式傳輸大量的視頻

would probably make an afternoon battery top off necessary.

可能會使一個下午的電瓶頂掉成為必要。

The good news is that Phone One

好消息是，電話一號

supports 33 watt fast wired charging,

支持33瓦的快速有線充電。

that takes the battery from zero to 100%

使電池從零到100%。

in a little bit over an hour.

在一個小時多一點的時間裡。

There's also 15 watt Qi wireless charging,

還有15瓦的Qi無線充電。

so you have options.

所以你有選擇。

But the other bad news

但另一個壞消息是

is that there's no charger included in the box,

是，盒子裡沒有包含充電器。

so if you don't already have a fast charger,

是以，如果你還沒有一個快速充電器。

you'll need to spend another $30 or so

你需要再花30美元左右。

if you wanna take advantage of that feature.

如果你想利用這個功能。

On the software side, the Phone One's Nothing OS

在軟件方面，Phone One的Nothing OS

is based on Android 12.

是基於Android 12的。

It's a light touch without duplicate virtual assistants,

這是一個沒有重複的虛擬助手的輕觸。

or a lot of unwanted apps.

或很多不需要的應用程序。

There are nice little features throughout the OS

整個作業系統有很好的小功能

that pay tribute to vintage tech,

向復古技術致敬。

like the dot matrix weather widget,

像點陣式天氣小部件。

and an analog-inspired voice recording app.

和一個模擬靈感的語音錄製應用程序。

There's also a home screen widget to display your NFTs,

還有一個主螢幕小工具來顯示你的NFTs。

which, I can't say I'm too interested in personally,

其中，我不能說我個人對它太感興趣。

but on the whole it's a nice clean take on Android.

但總的來說，它是一個不錯的、乾淨的安卓系統。

Nothing is also promising four years of security updates,

Nothing還承諾提供四年的安全更新。

which is on the high end for a mid-range phone,

這對於中檔手機來說是高端的。

if the company sticks to its promise.

如果該公司堅持其承諾。

The Phone One isn't all it's hyped up to be,

電話一號並不是它被誇大的全部。

but that's because no phone could possibly live up

但那是因為沒有任何手機能達到

to all the claims that Nothing makes about it.

對《一無所有》關於它的所有主張。

What matters is that underneath all of the hype

重要的是，在所有的炒作之下

there's a solid, well-priced device.

這是一個堅實的、價格低廉的設備。

The light features and unique design

光的特點和獨特的設計

give it a personality that stands out from the crowd,

賦予它從人群中脫穎而出的個性。

and you don't have to pay flagship prices to get it.

而且你不必支付旗艦店的價格來獲得它。

This isn't the phone of the future,

這並不是未來的手機。

and it remains to be seen if Nothing

而 "無 "是否是指 "無"，還有待觀察。

will successfully break into the smartphone market.

將成功打入智能手機市場。

But, it's definitely something.

但是，這絕對是一件好事。

(pensive electronic music)

(沉思的電子音樂)

(electronic pulsing) Hey all, thanks for watching.

(電子脈衝)嘿，大家好，感謝觀看。

I'm recording this on the Phone One's selfie cam,

我在用Phone One的自拍鏡記錄這個畫面。

so let me know what you think of the quality

所以讓我知道你對品質的看法。

in the comments below.

在下面的評論中。

It's a little shaky, but that could be

它有點顫抖，但這可能是

because I just had my third coffee of the day.

因為我剛剛喝了一天中的第三杯咖啡。

I live in Seattle, what can I say,

我住在西雅圖，我能說什麼呢。

I gotta live the lifestyle.

我得過這種生活方式。

Anyway, let me know what you think in the comments below.

無論如何，讓我知道你在下面的評論中的想法。