We are Blockbuster, Welcome to watch mojo And today we're discussing the rise and fall of blockbuster wasn't netflix.

我們是Blockbuster，歡迎來到watch mojo，今天我們要討論的是Blockbuster的興衰，而不是netflix。

Netflix was really the nail in the coffin for sure.

Netflix確實是棺材裡的釘子，這是肯定的。

Netflix.

網飛公司（Netflix）。

Netflix, netflix for this video.

Netflix，netflix的這個視頻。

We're looking at the former video rental giants, highs and lows in, it's over 30 years as a company.

我們正在看以前的視頻租賃巨頭，在，它作為一個公司超過30年的時間裡的高點和低點。

Do you miss Blockbuster nights?

你懷念百視通之夜嗎？

Let us know in the comments.

請在評論中告訴我們。

Early days, David Cook made a living as a software engineer in the oil industry.

早期，大衛-庫克作為石油行業的一名軟件工程師謀生。

But when that started going downhill, his wife Sandy suggested getting into the video rental game.

但當這種情況開始走下坡路時，他的妻子桑迪建議進入視頻租賃遊戲。

The Cooks bought the Dallas Video Works franchise, Then left to create blockbuster video incorporated.

庫克夫婦買下了達拉斯錄像廠的特許經營權，然後離開，創建了大片錄像公司。

The first store opened on October 19, 1985 in Dallas texas.

第一家店於1985年10月19日在德克薩斯州達拉斯市開業。

From the outset.

從一開始。

Cook wanted his store to be different.

庫克希望他的商店能夠與眾不同。

Unlike the mom and pop shops, Blockbuster had a massive inventory, starting with 8000 VHS tapes and 2000 beta tapes.

與老百姓的商店不同，百視通有大量的庫存，開始時有8000盒VHS錄像帶和2000盒Beta錄像帶。

And then Blockbuster came along and then it was like, it's not just like a little closet with a couple of videos.

然後Blockbuster出現了，然後它就像，它不只是一個有幾個視頻的小櫃子。

It became this world of videos and the store actually put the tapes on shelves instead of using display cases and keeping inventory in the back.

它成為這個視頻世界，商店實際上把錄音帶放在架子上，而不是使用展示櫃，把庫存放在後面。

Another thing that made Blockbuster stand out was its bright blue and yellow color scheme throughout the store.

使Blockbuster脫穎而出的另一件事是它在整個商店中採用了明亮的藍色和黃色的顏色方案。

They kept it mainstream and family friendly, refusing to rent any adult films.

他們保持主流和家庭友好，拒絕出租任何成人電影。

You get a call or a person in a week looking and there would be people you wouldn't, I'm not like thinking like people in like a trench coat and a hat.

你在一個星期內接到一個電話或一個人在尋找，會有一些人你不會，我不像想像穿著像風衣和帽子的人。

These are like suburban dads like looking for like where's the cheerleader movies?

這些都是像郊區的父親一樣尋找像拉拉隊的電影的地方？

Like we don't got that buddy.

就像我們沒有這個朋友一樣。

But perhaps the most revolutionary aspect was cooks database expertise, which allowed him to use barcodes and keep track of inventory digitally.

但是，最具革命性的方面也許是廚師的數據庫專長，這使他能夠使用條碼並以數字方式跟蹤庫存。

David Cook left his company in 1987 giving control to waste management.

大衛-庫克於1987年離開他的公司，將控制權交給了廢物管理部門。

Co founder Wayne, Hi Zana and john Milk who rapidly expanded the company.

共同創始人韋恩、喜扎娜和約翰-米爾克迅速擴大了公司規模。

Blockbuster had 20 stores and that caught the attention of garbage man Wayne Huizenga.

Blockbuster有20家門店，這引起了垃圾管理員韋恩-惠贊加的注意。

Well less a garbage man and more the ceo of waste management, the largest garbage company in the country.

好吧，與其說他是個垃圾人，不如說他是廢物管理公司的首席執行官，這是全國最大的垃圾公司。

High Zenga began buying out smaller rental stores and converting them into blockbusters.

高增佳開始收購較小的租賃店，並將其改造成大片。

Like I remember walking into the, to the pacific video when the sign was in the door saying Starting next week, this specific video will become a blockbuster.

就像我記得走進，到太平洋視頻的時候，門口的牌子上寫著從下週開始，這個特定的視頻將成為一部大片。

At one point, there was reportedly a new store opening every day.

據報道，有一段時間，每天都有新的商店開業。

By 1988.

到1988年。

Blockbuster had 400 locations in the us and soon after the company went international and bought out Ritz stores in the UK height of popularity.

Blockbuster在美國有400家分店，不久之後，該公司走向國際，並收購了英國最受歡迎的Ritz商店。

With high Zynga's guidance.

在高Zynga的指導下。

Blockbuster became a multi billion dollar company and the number one video rental retailer and in addition to thousands of movies and television series.

Blockbuster成為一個價值數十億美元的公司和頭號視頻租賃零售商，並且除了成千上萬的電影和電視劇。

Blockbuster also rented video games and gaming consoles challenge, not a game.

百視通還租借視頻遊戲和遊戲機的挑戰，而不是一個遊戲。

Well now it's both at blockbuster video where the challenge never ends Blockbuster nights were weekly occurrences for many people, especially when it came to slumber parties and family bonding or just any friday and saturday night.

現在，它既是在大片視頻，挑戰永遠不會結束 對許多人來說，大片之夜是每週發生的事情，特別是當它涉及到睡衣派對和家庭聯繫或只是任何星期五和星期六晚上。

Blockbuster commercials were everywhere and some of the best were in the 19 nineties.

Blockbuster的廣告隨處可見，其中一些最好的廣告是在19世紀90年代。

And early aughts, look at this wall to wall entertainment.

而在上世紀初，看看這個牆面上的娛樂。

You want entertainment carl, I'll give you entertainment.

你想要娛樂，卡爾，我就給你娛樂。

I'm a maniac maniac.

我是個狂人狂人。

No argument here.

這裡沒有爭論。

Let's see their entertainment do this.

讓我們看看他們的娛樂活動是如何做的。

In late 1998 early 1999 Blockbuster rolled out its rewards program, offering free rentals and giving customers even more of a reason to come back on a regular basis for every five paid new release movies or games you rent in one month, you get one movie or game free after time Warner announced its plan to upgrade their cable system.

1998年底和1999年初，百視通推出了它的獎勵計劃，提供免費租賃，給顧客更多的理由定期回來，在一個月內每租五部付費的新發行的電影或遊戲，在時代華納宣佈升級他們的有線電視系統的計劃後，你可以免費得到一部電影或遊戲。

In 1991 blockbuster shares dropped 10%.

1991年，blockbuster的股票下跌了10%。

Hi Zana was sure that new advances in technology were a threat to the brick and mortar stores.

喜扎納確信，技術的新進展對實體店是一種威脅。

So he decided to get out and sell blockbuster to viacom for a whopping $8.4 billion.

所以他決定出手，以高達84億美元的價格將blockbuster賣給viacom。

In 1994.

在1994年。

We really almost, I say almost needed the enormous cash flow to service the debt.

我們真的幾乎，我說幾乎需要巨大的現金流來償還債務。

So strategically it made a lot of sense.

是以，從戰略上講，這有很大的意義。

And also we thought Blockbuster was a good visit which the cable company needed to finance their bid for paramount around this time.

我們還認為Blockbuster是一次很好的訪問，有線電視公司在這個時候需要為他們競購派拉蒙提供資金。

Blockbuster also explored other ventures like a massive florida amusement park and what were essentially arcades for adults called.

百視通還探索了其他企業，如一個巨大的佛羅里達遊樂園和基本上是成人的拱廊，稱為。

Block party and from 1995 to 2000 and one Blockbuster even put on its own annual entertainment awards ceremony to celebrate movies and stars loved by most people, but who were often left out of the fancy pants.

座談會，而且從1995年到2000年，還有一個Blockbuster甚至舉辦了自己的年度娛樂頒獎典禮，以慶祝被大多數人喜愛的電影和明星，但他們往往被排除在花哨的褲子之外。

The Oscars.

奧斯卡獎。

By 2000 and four, Blockbuster was at its peak, boasting 9000 stores around the world.

到2000年4月，Blockbuster處於高峰期，在全世界擁有9000家商店。

They'd open game rush in store additions for video games and DVD trading emerging technologies.

他們會在商店裡為視頻遊戲和DVD交易的新興技術打開遊戲衝刺。

Former president of Taco Bell, john Antioco became ceo of Blockbuster in june 1997 Sumner, Redstone was hoping Antioco could pour some of his famous hot sauce under the Blockbuster brand, Warner Brothers offered Blockbuster an exclusive deal like they're established deal for VHS stores would get new release dvds before they went on sale, but Antioco turned it down instead.

1997年6月，塔可鍾公司的前總裁約翰-安蒂科成為百視通公司的首席執行官，雷德斯通希望安蒂科能在百視通品牌下注入一些他著名的辣醬，華納兄弟向百視通提供了一份獨家協議，就像他們為VHS商店建立的協議一樣，在新發行的DVD上市之前就能得到它們，但安蒂科卻拒絕了它。

WB gave the deal to walmart which sold the Dvds at a low price blockbuster couldn't compete with those prices.

世行把交易給了沃爾瑪，沃爾瑪以低價出售Dvds，blockbuster無法與這些價格競爭。

Later that summer, Mark Randolph and reed Hastings founded netflix, make a list of the movies you want to see and in about one business day you'll get three Dvds keep them as long as you want without late fees.

那年夏天，馬克-倫道夫和裡德-黑斯廷斯創立了Netflix，列出你想看的電影清單，大約在一個工作日內你就會得到三張DVD，你想保留多久就保留多久，沒有逾期費用。

Then when you're done, look, prepaid envelopes which began as a DVD by mail rental service.

然後，當你完成後，看，預付的信封，它開始是一個郵寄DVD的租賃服務。

It's been said that the inspiration for the company was a $40 late fee.

有人說，該公司的靈感來自於40美元的滯納金。

Hastings acquired from Apollo 13 in 2000 Blockbuster made one of its biggest mistakes.

2000年，黑斯廷斯從阿波羅13號收購了百視通，這是它最大的錯誤之一。

Hastings approached the company and offered to sell netflix for $50 million john had an opportunity to require netflix.

黑斯廷斯找到公司，提出以5000萬美元出售netflix，約翰有機會要求netflix。

Yes.

是的。

In 2000, Well I don't want it's um, back in those days.

在2000年，嗯，我不希望它是嗯，回到那些日子。

Yeah, it was possible his words as they laughed him out of the room.

是的，這可能是他的話，因為他們把他笑出了房間。

Antioco rejected the idea, not ready to enter the online rental space just yet in hindsight.

安蒂奧克拒絕了這個想法，事後看來，他還沒有準備好進入在線租賃領域。

This seems like an insane decision.

這似乎是一個瘋狂的決定。

However, at that time, Blockbuster was doing very well and netflix was still the new kid on the block man.

然而，在那個時候，Blockbuster做得非常好，而netflix仍然是街區的新孩子。

A blockbuster, he blew it four years later.

一部大片，四年後被他搞砸了。

Antioco saw the potential in an online market and launched Blockbuster online with a bigger selection of titles and a lower subscription price than netflix.

安蒂奧克看到了在線市場的潛力，並在網上推出了百視通，有更多的書目選擇，訂閱價格也比netflix低。

The company was highly successful at first Blockbuster sweetened the deal in 2007 with total access, which let customers exchange their online rentals in store for a free rental.

該公司起初非常成功，Blockbuster在2007年推出了 "完全訪問"(total access)，讓顧客在商店裡用他們的在線租片換取免費租片。

Despite its massive success, the company lost money from the slew of free rentals.

儘管取得了巨大的成功，但該公司卻因一連串的免費租賃而虧損。

By the mid-2000's blockbuster's biggest competitors grew with the emergence of Redbox, Hulu and Amazon prime video.

到2000年中期，隨著Redbox、Hulu和Amazon prime video的出現，blockbuster最大的競爭對手也在增加。

And in 2007, Netflix got into streaming and the rest is history.

而在2007年，Netflix進入了流媒體，剩下的就是歷史了。

Well, not quite.

嗯，不完全是。

There's more, most people think blockbuster went out of business because of Netflix.

還有，大多數人認為blockbuster的倒閉是因為Netflix。

But that's not the truth.

但這並不是事實。

Blockbuster's downfall.

百視通的衰落。

Remember how awesome it was when blockbuster got rid of late fees.

還記得blockbuster取消滯納金的時候有多棒。

Well, it may have been cool for us, but the company took a major hit late fees made up for $800 million 2000 And with customers keeping rentals for much longer.

好吧，對我們來說，這可能是很酷的，但該公司受到了很大的打擊，逾期費用彌補了8億美元2000年和與客戶保持租金更長的時間。

Stores were often out of stock plus franchise stores did not have to adhere to the policy.

商店經常缺貨，加上專營店不必遵守政策。

So customers found it confusing that some places had late fees and others didn't.

是以，顧客發現有些地方有滯納金，有些地方沒有，這讓人很困惑。

This actually led to lawsuits for false advertising, losing blockbuster even more money, they lost over 250 million in sales overnight.

這實際上導致了虛假廣告的訴訟，使大片失去了更多的錢，他們一夜之間失去了超過2.5億的銷售額。

The cash flow of the business was really cut in a third, basically major shareholder Carl Icahn wasn't thrilled with all the big spending on online endeavors or with anti acos large salary by july 2007 former 7 11 ceo James, Keys took over for Antioco board then hired Jim Keys away from 7 11 where he had recently turned that company around by offering free slurpees on july 11th.

業務的現金流確實被削減了三分之一，基本上大股東卡爾-伊坎對所有在線努力的大筆支出和安提阿科斯的鉅額工資並不感到興奮，2007年7月，前7-11首席執行官詹姆斯-凱斯接管了安提阿科斯的董事會，然後僱用吉姆-凱斯離開7-11，他最近通過在7月11日提供免費思樂冰來扭轉該公司。

Keys made several bad decisions from the get go, raising prices for total access and getting rid of in store exchanges.

凱斯從一開始就做出了幾個錯誤的決定，提高了完全准入的價格，並擺脫了店內交換。

Keys was also vocal in the media regarding his feelings about netflix, saying he's quote confused by this fascination that everybody has with the company.

凱斯也在媒體上表達了他對Netflix的感受，他說他對每個人對該公司的這種迷戀感到困惑。

The year 2010 was not good for blockbuster in March.

2010年3月的大片並不好看。

They tried a new thing called additional daily rates, but like the no late fees, it just didn't work.

他們嘗試了一種新的東西，叫做額外的每日費率，但就像不收滯納金一樣，它根本不起作用。

That same month, they issued a bankruptcy warning and by september they filed chapter 11 bankruptcy with $900 million in debt.

同月，他們發出了破產警告，到9月，他們以9億美元的債務申請了第11章破產。

Blockbuster video on thursday filed for bankruptcy protection.

百視通視頻週四申請了破產保護。

Well blockbuster seems our eight year tug of war over tango and cash has reached its conclusion in july.

好吧，區塊鏈似乎我們在探戈和現金上的八年拉鋸戰已經在7月達成了結論。

They were delisted from the new york stock exchange.

他們被從紐約證券交易所除名。

In april 2011, dish network bought Blockbuster for $320 million and announced later that year it would launch a blockbuster movie pass.

2011年4月，dish network以3.2億美元收購了Blockbuster，並在當年晚些時候宣佈將推出Blockbuster電影通。

But it was only for dish customers.

但這只是針對菜品客戶。

Blockbuster tried to stay in the game with services like blockbuster express kiosks and a 28 day exclusive deal for titles from certain movie studios.

Blockbuster試圖通過blockbuster express kiosks等服務和對某些電影製片廠的電影作品進行28天的獨家交易來保持競爭優勢。

But by early 2014, the remaining 300 corporate stores were closed and online services were no more.

但到了2014年初，剩下的300家公司門店被關閉，在線服務也不復存在。

Before we continue, be sure to subscribe to our channel and ring the bell to get notified about our latest videos.

在我們繼續之前，請務必訂閱我們的頻道並按鈴，以獲得我們最新的視頻通知。

You have the option to be notified for occasional videos or all of them.

你可以選擇偶爾的視頻或所有的視頻都被通知。

If you're on your phone, make sure you go into your settings and switch on notifications, Legacy and Nostalgia in the media.

如果你在手機上，確保你進入你的設置，並在媒體中打開通知、遺產和懷舊。

The last remaining franchise owned blockbusters in Alaska closed in 2018, leaving one store left in America in 2020.

阿拉斯加最後剩下的特許經營的大片在2018年關閉，2020年美國還剩下一家店。

The bend Oregon store and its longtime manager, Sandi Harding were the subject of the nostalgia fueled documentary.

俄勒岡州的這家商店和它的長期經理桑迪-哈丁是這部充滿懷舊色彩的紀錄片的主題。

The last blockbuster.

最後一部大片。

Since then, more and more customers have made special trips just to visit the store and experience the good old days.

從那時起，越來越多的顧客專程前來，只為參觀該店，體驗過去的美好時光。

Just reminds me of when my kids were little.

只是讓我想起了我的孩子們小的時候。

We just love coming in here during the early days of the covid 19 pandemic, the store turned into an Airbnb where guests could have a ninety's themed sleepover.

我們就喜歡來這裡，在covid 19大流行的早期，商店變成了一個Airbnb，客人可以在這裡過一個九十年代的主題宿營。

We're gonna have pizza, will have candy, you're gonna popcorn, we have a little closet set up in the corner with all kinds of nineties clothing in it, ironically netflix began streaming the last blockbuster and the streaming service has greenlit and original comedy series about employees working at the last blockbuster, Even after decades of new technology and an abundance of streaming options, the love for Blockbuster is still going strong.

我們會有披薩，會有糖果，你會有爆米花，我們在角落裡設置了一個小櫃子，裡面有各種九十年代的衣服，具有諷刺意味的是，Netflix開始播放最後一部大片，該流媒體服務已經綠燈了，而且是關於在最後一部大片工作的員工的原創喜劇系列，即使經過幾十年的新技術和豐富的流媒體選擇，人們對大片的熱愛仍然在繼續。

So will there be a happily ever after for this last blockbuster on Earth?

那麼，這部地球上的最後一部大片會有一個幸福的結局嗎？

I would love to say we're gonna be here forever.

我很想說我們會永遠在這裡。

But sadly I think that there probably will be, you know, the last day at some point.

但可悲的是，我認為可能會有，你知道的，最後一天的某個時間點。

Do you agree with our picks?

你同意我們的選擇嗎？