The rise of smartphones is creating smarter Consumers, creating more opportunities for

智能手機的興起，創造了更多的消費者，也創造了更多的機會。

smarter marketing. Smartphones are always on, always with us, and always connected. In one week we've

更聰明的營銷。智能手機總是開著，總是和我們在一起，而且總是連接在一起。在一週內，我們'已經

browsed the internet,

瀏覽了互聯網。

used a search engine,

使用了搜索引擎。

watched a video, and connected with our friends-- all our smartphones. But that's info you might

看了一個視頻，並與我們的朋友連接 - 所有我們的智能手機。但這'的資訊，你可能

already know. Here's some you might not. We're using smartphones almost everywhere, even while

已經知道了。這裡'是一些你可能不知道的。我們幾乎到處都在使用智能手機，即使在

consuming other media. Smartphones have become such an important part of our lives, that many

消費其他媒體。智能手機已經成為我們生活中如此重要的一部分，以至於許多人

of us would give up high heels, cable TV, even chocolate-just to keep using them. They're

我們會放棄高跟鞋，有線電視，甚至巧克力 - 只是為了繼續使用它們。他們'是

becoming important to our shopping habits too.

也成為我們購物習慣的重要。

Smartphones have become the ultimate shopping companion, transforming us into more savvy

智能手機已經成為終極購物伴侶，讓我們變成了更精明的人。

consumers.

消費者。

Seventy-nine percent use a smartphone to help with shopping.

79%的人使用智能手機來幫助購物。

In fact, seventy percent of us actually use our smartphone while in the store. We use it

事實上，我們有70%的人實際上在商店裡使用智能手機。我們使用它

to find retailers, compare prices, get coupons read reviews and check to see if something's

找到零售商，比較價格，獲得優惠券閱讀評論，並檢查是否有東西'。

in stock.

有貨。

Which leads us to buy. Nearly three-quarters of shoppers made a purchase as a direct result

這就導致我們購買。近四分之三的購物者購買的直接結果是

of the info we got from our smartphones. Either in store,

的資訊，我們從智能手機上獲得。無論是在店裡。

online,

在線。

or on our phone.

或在我們的電話上。

Our new mobile shopping habits are adding up to big spending across the board.

我們新的移動購物習慣正在全面增加大額消費。

And where do we do most of our shopping?

而我們大部分的購物都是在哪裡進行的呢？

Usually in our own backyards. In fact finding local information is one of the most popular

通常是在我們自己的後院。事實上，尋找當地的資訊是一個最流行的

smartphone activities.

智能手機活動。

We're using our phones to find everything from the nearest pizza place, to movie showtimes

我們正在用手機尋找一切，從最近的披薩店，到電影放映時間。

to finding the the nearest store that carries the item we're looking for. And eighty eight

到尋找最近的商店，進行我們正在尋找的項目。而八十八

percent of us use that local information and take action within a day. Whether to call or

我們中的%的人使用這些在地資訊，並在一天內採取行動。無論是打電話還是

visit a local business.

訪問當地企業。

Over the past year, mobile search queries have skyrocketed to new heights, as we search for

在過去的一年裡，移動搜索查詢飆升到了新的高度，因為我們搜索的是

everything from product reviews, to travel info, to random trivia that can help us settle bets

從產品評論到旅遊資訊，再到可以幫助我們解決賭注的隨機小事，應有盡有。

with our friends.

與我們的朋友。

And while word of mouth or seeing a product in-store may lead people to search on smartphones,

而口口相傳或在店內看到產品可能會導致人們在智能手機上搜索。

seventy one percent of us search because we saw

我們百分之七十一的人搜索是因為我們看到了

an ad

廣告

both on traditional media

無論是在傳統媒體上

and on our phones.

和我們的手機上。

And we're acting on it.

而我們'正在行動。

Nine out of ten mobile users have taken action all thanks to a smartphone search.

十個移動用戶中有九個採取了行動，這都要感謝智能手機的搜索。

The simple fact is mobile ads work.

簡單的事實是，移動廣告是有效的。

recall seeing a mobile ad? Youre not alone.

回憶起看到移動廣告？你並不孤單。

Eighty two percent of us do.

我們百分之八十二的人都是這樣。

Yet seventy nine percent of top advertisers don't have a mobile optimize website.

然而百分之七十九的頂級廣告主沒有移動優化網站'。

it's important to build a good mobile user experience, because if we see a mobile ad

構建良好的移動用戶體驗很重要，因為如果我們看到一個移動廣告

we tend to click on the ad,

我們往往會點擊廣告。

visit the advertiser’s site,

訪問廣告商的網站。

make a purchase,

進行購買。

or call the business.

或致電該企業。

Today we use smartphones to stay connected, to keep us entertained, to search for information on

今天，我們使用智能手機來保持聯繫，讓我們保持娛樂，搜索資訊在

the go, and to make us smarter shoppers.

並讓我們更聰明地購物。

And we're going to be doing a lot more of this,

而我們'要做更多的事情。

creating more opportunities for marketers to connect with their customers.

為營銷人員創造更多與客戶聯繫的機會。

Don't miss the mobile movement.

不要錯過移動運動。

Mobilize your marketing to reach the new smartphone consumer.

調動您的營銷，接觸新的智能手機消費者。