And it's the next chapter for our company too.

而元宇宙也是我們公司的下一章

I've been thinking a lot about what this means for our company

我不斷地思考著這對我們公司所代表的意義

and who we are as we embark on this journey.

以及當我們踏上這段旅程時 我們扮演的角色

We're a company that focuses on connecting people.

我們是一家專注在連結人群的公司

While most other tech companies focus on how people interact with technology,

當大部分的高科技公司注重的是 人們如何與科技互動

we focus on building technology so people can interact with each other.

我們則專注於打造幫助大家互動的科技

One of the reasons I started Facebook was that at the time

我成立Facebook的原因之一 正是在那個時候

you could use the internet to find almost anything.

你幾乎可以在網路上找到任何東西

Information, news, movies, music, shopping.

資訊、新聞、電影、音樂和購物

Except for the thing that matters most of all: people.

但唯一例外是對大部人來說 最重要的事情：人

Today we are seen as a social media company.

現在我們被視為社群媒體公司

But in our DNA, we are a company that builds technology to connect people.

但是打造可以增進人我之間連結的科技 正是我們公司的DNA

And the metaverse is the next frontier.

而元宇宙正是下一個領域

Just like social networking was when we got started.

這就像我們當年草創時期 社群媒體的情況一樣

Facebook was born in a specific time and place.

Facebook誕生在一個特定的時間和地點

A college campus. The web.

大學校園、網路

It was what we could build at the time to put people back

這是我們當時能用來創建的方法

into our experience of technology.

以將人們整合到我們的科技體驗

But connecting was always much bigger.

但建立人際連結一直都是更龐大的工作

From way earlier on, I remember sitting in middle school classes

回到更早以前,我記得坐在中學教室裡

sketching in my notebooks, ideas that I wanted to code when I got home.

在筆記本上塗寫一些想法 放學回家以後我想編寫的程式

And even though I didn't have the skill or technology to build it yet,

雖然我那時候還沒有足夠的 技能和技術來打造我的想法

it was always clear that the dream was to

但是我一直很清楚我的夢想

feel present with the people we care about.

是讓我們和自己最在乎的人 能有同在一處的臨場感

Isn't that the ultimate promise of technology.

而這難道不是科技的最終承諾嗎?

To be together with anyone, to be able to

能和任何人同在一起

teleport anywhere, and to create and experience anything?

能瞬間移動到任何地方 能創造和體驗任何事情

Yet here we are in 2021

然而到了2021年

and our devices are still designed around apps, not people.

我們的裝置仍環繞著應用程式而設計 而不是以人為主

The experiences we're allowed to build and use

我們被允許打造和使用的體驗

are more tightly controlled than ever.

比以往更受到嚴格的控制

And high taxes on creative new ideas are stifling.

富有創意的新想法因各種高門檻 而備受拘束

This is not the way that we are meant to use technology.

這不是我們使用科技該有的作法

The metaverse gives us an opportunity to change that if we build it well.

如果我們善加規劃 元宇宙提供了改變的機會

But it's going to take all of us, creators, developers, companies of all sizes.

但這必須由我們一起來達成 創作者、開發人員和大大小小的公司

Together, we can finally put people at the center of our technology --

一起合作,我們終將實現以人為本的科技

and deliver an experience where we are present with each other.

並提供彼此同處當下的體驗

Together we can create a more open platform --

一起合作,我們可以創造更開放的平台

with more ways to discover experiences

擁有更多探索各種體驗的方式

and more interoperability between them.

以及在這之間能有更多的互通性

And together, we can unlock a massively bigger creative economy.

一起合作,我們可以開啟更龐大的創意經濟

I know the internet story isn't straightforward.

我明白網際網路的故事並非一目瞭然

Every chapter means new voices and new ideas.

每一個故事的篇章都代表著 新的聲音和想法

And yes, there will be challenges and risks

是的,我們將面對挑戰和風險

and disruption of established interests.

以及既定利益的干擾

But there will also be opportunities and benefits

但是我們也將看到各種機會和好處

that we can't even imagine yet.

甚至超乎我們目前的想像

For connection, for creation, for learning, and joy.

可以用在連結、創造、 學習和帶來喜悅

We'll all need to work together from the beginning to bring the best

我們必須從一開始就一起合作

possible version of this future to life.

才能讓這個未來的最佳版本成真

A future where with just a pair of glasses,

這個未來將只需要一副眼鏡

you will be able to step beyond the

就可以帶著你遠離現實世界

physical world and into the kinds of experiences

進入各式各樣的體驗

that we have talked about today.

就如同我們在這之前所提及的一切

I've been thinking a lot about our identity as we begin this next chapter.

在我們開始進入新篇章的同時 我也一直在思考著我們的身分識別

Facebook is one of the most used products in the history of the world.

Facebook是世界上有史以來 最被廣為使用的產品

It is an iconic social media brand.

它是經典社群媒體品牌

But increasingly, it just doesn't encompass everything that we do.

但是,有趣的是它並沒有 涵蓋我們所做的每件事

Instagram, WhatsApp, Messenger, Quest. Now Horizon, Nazaré, and more.

Instagram, WhatsApp, Messenger, Quest 還有現在的Horizon, Nazaré等等

Building our social media apps will always be an important focus for us.

打造我們的社群媒體應用程式 將會一直是我們的重要工作

But right now, our brand is so tightly linked to

但是在目前我們的品牌

one product that it can't possibly represent everything

如此緊密地連結到單一產品

that we're doing today, let alone in the future.

已無法代表我們目前所做的每件事 更不用說未來的發展

Over time I hope that we are seen as a metaverse company.

我希望我們能逐漸地 被視為一個元宇宙公司

And I want to anchor our work and our identity on what we are building towards.

而我希望我們的工作和身分識別 能奠基在我們未來要打造的方向

We just announced that we are making a fundamental change to our company.

我們剛宣布我們公司將有基本改變

We're now looking at and reporting on our business as two different segments.

我們正在思考及分析 將公司業務看成兩部分

One for our family of apps and one for our work on future platforms.

一個是我們的家族應用程式 另一個是我們未來平台的工作

And as part of this, it is time for us to adopt a

而在這個過程中 我們瞭解這正是時候

new company brand to encompass everything that we do.

我們該採用新的公司品牌 以涵蓋我們的所有工作內容

To reflect who we are and what we hope to build,

為了完整反映我們是誰 以及我們希望建立出什麼

I am proud to announce that starting today,

我很驕傲地向大家宣布

our company is now …

我們的公司自此改名為...

Meta.

Meta

Our mission remains the same -- it's still about bringing people together.

我們的使命並沒有改變 仍是讓人與人更緊密連結

Our apps and their brands, they're not changing either.

我們的應用程式和相關品牌 也沒有任何改變

And we are still the company that designs technology around people.

而且我們仍是以人為本 來設計技術的公司

But now we have a new north star to help bring the metaverse to life.

但是現在我們有了新的方向指標 幫我們實現元宇宙的計畫

And we have a new name that reflects the full breadth of what we do.

而我們有了新的公司名稱 充分反映我們工作內容的全貌

And the future that we want to help build.

以及我們希望幫忙打造的未來

From now on, we're going to be metaverse-first, not Facebook-first.

從今以後,我們將以元宇宙為優先 而不再是Facebook優先

That means that over time you won't need to use Facebook to use our other services.

這表示你將逐漸地不再需要 透過Facebook使用其他服務

And as our new brand starts showing up in our products,

而隨著我們的新品牌 開始出現在產品中

I hope that people come to know the Meta brand

我希望大家能開始認識 Meta這個品牌

and the future that we stand for.

以及我們所代表的未來

I used to love studying Classics.

我曾經熱愛研讀古典文學

And the word "meta" comes from the Greek word meaning "beyond".

meta這個字源自於希臘文 有「在...之外」的意思

For me, it symbolizes that there is always more to build.

對我來說,這象徵著 我們要打造的事物永無止境

There's always a next chapter to the story.

故事永遠有著下一章

And for us, it's a story that started in the dorm room

而就我們而言,這個故事 從宿舍的房間開始

and grew beyond anything we could imagine.

不斷成長到超乎我們當時的想像範圍

Into a family of apps that people use to find one another,

它變成一系列家族應用程式 讓人們找到彼此

to find their voice, to start businesses and communities

發現屬於自己的聲音 開始建立商務和社群

and movements that have changed the world.

以及推動改變世界的各項運動

I'm proud of what we've built so far and excited about what comes next -

我對我們目前所建立的一切引以為傲 也對接下來的工作感到振奮

as we move beyond what's possible today, beyond the constraints of screens,

當我們朝著超越今天的可能性前進 超越螢幕的限制

beyond the limits of distance and physics,

超越時空距離和肢體限制

and towards a future where everyone can be present with each other,

朝向人人都能同處當下的未來

create new opportunities, and experience new things.

創造新的機會 以及體驗新的事物

It's a future that is beyond any one company that will be made by all of us.

這是一個由我們所有人打造出的未來 超越一家公司的能力所及

We have built things that have brought people together in new ways.

我們已建立讓人們以全新方式相聚的方式

We have learned a lot from struggling with

從社會議題和封閉式平台的挑戰中

social issues and living under closed platforms.

我們也從中學習到許多經驗

And now, it is time to take everything that we've learned

而現在正是我們汲取過去所學的一切

and help build the next chapter.

幫助我們建立下一個新篇章

I am dedicating our energy to this

我投注整個公司的心力邁向這個新方向

more than any other company in the world.

遠勝於世界上的任何一家公司

And if this is the future that you want to see,

而如果這也是你想看到的未來

then I hope that you will join us.

我希望你能加入我們的行列

Because the future is going to be beyond anything we can imagine.

因為這個未來將遠遠超乎我們的想像