Name: 網路上爆紅的新奇熱門點心餅乾麵團，到底在紅什麼？（dō, Raw Cookie Dough - The Business of Going Viral）
Uploaded: 2021-11-14T21:01:30.000Z
Duration: 3 min 17 s

轉承詞

In a matter of a few days, it was all over everybody's Facebook and it was exciting but also incredibly scary, because I just thought, how are we going to keep up?

才過了沒幾天，我們家的商品就佔據了每個人的 Facebook 頁面。雖然這個景象很讓人興奮，卻也超級恐怖的，因為我不禁在心裡想著：我們接下來該怎麼繼續保持下去啊？

One business owner is cooking up a recipe for success with cookie dough.

一位商家老闆利用餅乾麵團，掌握到了成功的祕訣。

天啊，你真的是大獲成功了欸。

I'm Kristen Tomlan. I am the founder and CEO of dō Cookie Dough Confections.

我叫做 Kristen Tomlan。我是 dō 餅乾麵團甜點舖的創始人兼執行長。

We specialize in all things edible cookie dough.

我們專門製作各種可直接食用的生餅乾麵團。

This is Candyland for adults. It brings everybody back to their childhood.

這是為大人們創造出的糖果樂園，將大家都帶回到童年時光。

I got the idea for dō when I was with a bunch of my girlfriends.

我是在和一群閨密們玩鬧時想出 dō 這個事業的點子的。

We sat there in the car, passing this tub of cookie dough around, that was the moment where I was this could maybe be the next big thing in desserts.

我們就坐在車裡，互相傳著一大盆餅乾麵團挖著吃。在當下我便靈光一閃，覺得餅乾麵團有望成為甜點界的明日之星。

Everybody I've ever talked to loves cookie dough, so why can't we create a shop that's dedicated to it?

我和每個人聊天時大家都說他們很愛餅乾麵團，既然如此的話那為什麼不開一間專門賣這個的店呢？

After months and months of testing the product, I launched online.

在經過數月反覆調整產品之後，我們在線上開幕了。

We were just producing everything there and shipping nationwide and doing deliveries within New York.

我們就在那裡製作所有的產品，然後寄送到全國各地，以及在紐約市這裡做外送服務。

And we started to get this organic walk-in traffic.

接著開始有人自然而然地走到了我們的店裡。

Because people found out where we were, and wanted cookie dough on the spot.

因為人們發現了我們廚房的所在位置，並想要在現場買餅乾麵團。

So I thought if they're willing to come here and buy cookie dough, maybe they will go to a store that is dedicated to it.

我於是心想，既然他們都願意特地跑到這裡來買餅乾麵團了，要是我開一間專門現場販售餅乾麵團的店舖，他們可能也會買單。

And I really think that this could be popular, but I had no idea that it would be as popular as it was.

我原本就覺得應該會有市場，但從沒想到竟然會變得這麼受歡迎。

The opening weekend, we had a line that went all the way down the block and around the corner and it was insane.

在開幕的第一個周末，排隊的人潮一路延伸到整個街區的轉角外。真的是相當瘋狂的場景。

I had no idea that people would be willing to wait out in the cold for four hours just to get a taste of what we were serving.

我完全沒想到人們竟然會願意在那麼冷的天氣下等上四個小時，就為了嚐嚐看我們賣的東西。

我們勉勉強強才能應付整個人潮。

We were blowing through ingredients so quickly, not only were we running out of cookie dough, we were running out of everything to make it.

我們耗費材料的速度快得嚇人，不但全部餅乾麵團的庫存都賣完了，連用來做麵糰的原料都全部用光了。

So, that first weekend we were open, we had to close on Sunday and Monday to get deliveries in and ramp up production, because we had sold out of every single thing that was edible.

所以在開幕的第一個周末之後，我們得在星期日和星期一關門來跟廠商叫貨並加緊製作產品，因為我們已經把店裡所有可以吃的東西都賣光了。

At the height of the craziness, we were getting through the four hour lines, doing one to two transactions a minute and serving up to 5,000 customers a day.

在熱潮最高峰的時候，人們要排上四小時才能點餐，而我們每分鐘能處理一到兩份點單，每天接待了最多高達 5,000 名客人。

We were basically running around here like crazy people and running on absolutely no sleep.

我們基本上就像是群瘋子一樣地在店裡忙進忙出，日夜不眠地工作。

We were barely keeping our heads above water.

[dō scoops 2,000 lbs of cookie dough per day]

[dō 每天要挖出 2,000 磅 (約 907.18 公斤) 的餅乾麵團]

The lines continued for months and months and months, and still today on the weekends, the line will be an hour, hour and a half long.

排隊的狀況一直持續了好幾個月，而到現在週末的時候還是會需要等待一到一個半小時的長長隊伍。

We had to work with the police and the community board to move our line across the street to the park, get out of the neighbor's way.

我們得和警察和社區委員會合作把排隊隊伍引導到對街的公園裡，好讓鄰居們不會被擋到路。

Now we've finally been able to catch up on production and make sure that we have all of our flavors in stock at all times so we're no longer running out.

現在我們的生產量總算是跟上了，而我們會確保我們所有的口味都有庫存，讓我們不會再有缺貨的狀況。

[dō has since opened up shops in Citi Field and Bryant Park]

[dō 後來在花旗球場與布萊恩特公園也開了新的分店]

My business grew exponentially once it went viral.

我的事業在網路爆紅之後扶搖直上。

I had started here when we opened this store with 10 employees.

我在這裡剛開始開店的時候還只有 10 名員工。

Now we have close to 80 different employees.

現在我們有將近 80 名不同的員工了。

It was exciting and I couldn't be happier where we are today.

一路下來的過程驚險刺激，而我對於現在我們發展的如此成功非常滿意。

Everyone asks, "Why you think it was so popular?", "Why did everybody go crazy for it?"

每個人都會問我：「你覺得為什麼會這麼受歡迎？」「為什麼大家這麼瘋這個？」

I think people love the product because it's kind of like their cookie dough dreams gone wild.

我覺得大家之所以那麼愛我們的產品，是因為這就好像大家對餅乾麵團所懷抱的夢想被實現了一樣。

字幕列表影片播放

網路上爆紅的新奇熱門點心餅乾麵團，到底在紅什麼？（dō, Raw Cookie Dough - The Business of Going Viral）

absolutely

incredibly

bunch

awesome