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  • Let's talk about TikTok and the US presidential election.

  • The app has a lot of people talking

  • and dancing, lip-syncing and lately even campaigning.

  • Please go vote when November comes around so we can get him out of here.

  • All aboard the trainTrump 2020.

  • Owned by a company in China

  • TikTok has 800 million users worldwide.

  • And it's growingfast.

  • But there are those who see it as a threat.

  • So why is TikTok getting all this attention?

  • Is our privacy at risk?

  • And does this app like other social media platforms

  • have the potential to influence the US election?

  • Let's be clear.

  • Facebook is still the biggest and most valuable

  • social media company in the world.

  • But there's a new kid on the block

  • TikTok's been around for only three years

  • and it's blowing up.

  • Especially in America.

  • TikTok makes it easy to upload videos, add effects

  • choose music, switch up recording speeds.

  • You can even change what you look like.

  • But it's even easier to just get lost in it.

  • This app is essentially an endless scroll

  • of punchy videos that are a maximum 60 seconds long.

  • It's also got its own TikTok celebrities.

  • A Chinese company called ByteDance

  • launched TikTok in 2017.

  • Real videos that make your day.

  • It later bought the popular Silicon Valley

  • startup Musical.ly for $1 billion and merged the two.

  • Today TikTok is worth more than $75 billion.

  • It's got an American CEO but it's still Chinese owned.

  • Here's how huge.

  • In the first three months of the year TikTok

  • was downloaded more than 300 million times globally.

  • That's a record.

  • But in terms of overall monthly active users

  • it's still behind Facebook's more than 2 billion

  • but way ahead of Twitter and Snapchat.

  • And a lot of TikTok's users are young.

  • Around 40% are between 16 and 24.

  • Ahead of a presidential election

  • that's millions of potential new votes.

  • And what was once seen as just a fun app

  • is actually getting more political.

  • And it's gone beyond just posting political views.

  • And it's gone beyond just posting political views.

  • In the last year TikTok has demonstrated

  • its power to mobilise. Hashtags help.

  • They make TikTok content searchable

  • and easier to go viral.

  • That's what happened in May during the protests

  • over the killing of George Floyd by police.

  • TikTokers have also been credited with using the app

  • to pull off some pretty big pranks.

  • Just before a Trump rally in Tulsa, Oklahoma

  • thousands of Korean pop music fans had the idea

  • of reserving free tickets without showing up.

  • And the message went viral on TikTok.

  • I recommend that all of those of us that want to see

  • this 19,000 seat auditorium barely filled

  • or completely empty

  • go reserve tickets now

  • and leave him standing there alone on the stage.

  • Whaddya say?

  • It definitely looked like they pulled it off.

  • The Trump campaign said TikTokers

  • and K-pop fans weren't the reason

  • though they did acknowledge thousands

  • of fake phone numbers were registered.

  • Some argue that these types of political movements

  • are able to snowball because TikTok feeds you

  • what you want to see and hear.

  • The algorithm collects mountains of data

  • on videos you like and users you follow.

  • And it uses that data to create TikTok's homepage

  • that's called For You.

  • It's a hyperpersonalised loop of videos

  • it thinks you might like.

  • But once a social media platform gets this popular

  • people notice its power.

  • Starting with that echo chamber and its potential

  • to perpetuate hateful or inaccurate content.

  • And that's not just a problem for TikTok.

  • That was the very criticism levelled against Facebook

  • in 2016 during the last presidential election.

  • The big scandal for TikTok so far though

  • has been about security.

  • Last year Check Point Research said it had found

  • ways hackers could tamper with TikTok accounts by

  • for example, making private content public.

  • The US military has even ordered

  • its personnel to delete the app.

  • TikTok says it's fixed the security issues

  • but it's got other problems.

  • US officials have been investigating TikTok

  • because even though it's an American operation

  • it's owned by a Chinese company.

  • And Chinese companies by law can be forced

  • to hand over personal data to the government.

  • Now TikTok denies all of this.

  • But the Trump administration is now considering a ban.

  • The Trump campaign even took out Facebook ads

  • to get supporters to sign a petition.

  • Would you recommend that people download

  • that app on their phones?

  • Tonight, tomorrow, anytime currently?

  • Only if you want your private information in the hands of

  • the Chinese Communist Party.

  • Now it's unclear if the US can actually ban the app.

  • Or if there is truth to reports that a US company

  • is trying to buy TikTok

  • which would sever Chinese control.

  • But the prospect of a ban was enough to get its users riled up.

  • But the prospect of a ban was enough to get its users riled up.

  • Now I don't think it's a coincidence

  • after Tulsa was a flop.

  • Out of the blue now suddenly

  • you wanna go ahead and ban TikTok?

  • A bunch of TikTokers flooded the Trump campaign's

  • mobile app with bad reviews.

  • If an app gets underneath one star

  • Apple will actually delete the app.

  • So let's delete that thing.

  • So aside from all the pranks, the hype

  • and the concerns TikTok is expected to be

  • a real player in this election.

  • Because while older Americans in swing states

  • won Trump the presidency in 2016

  • this year there are many more young voters.

  • A third of the electorate are millenials

  • And some studies suggest they tend to skew Democrat.

  • That's a lot of votes

  • if they show up that is.

  • Some think it could be an important tool

  • to mobilise voters.

  • But there's no question that when it comes to this

  • presidential race Facebook is still the real battleground.

  • It's simply a bigger platform with more users.

  • And that means it has access to more personal information.

  • The company makes money from all that data

  • which we give up for free.

  • And Facebook sells it to advertisers

  • who tailor those ads to each of us.

  • It's called micro-targeting.

  • The issue with Facebook is keeping

  • that data secure so it's not misused.

  • That's what happened the last time around.

  • In 2018 it was revealed that the now defunct

  • political consulting firm Cambridge Analytica

  • has stolen the data of millions of Facebook users.

  • That data was used to create psychological profiles

  • target US swing voters and then attempt to manipulate

  • them for the then presidential candidate

  • Donald Trump, during the 2016 election.

  • It got the head of Facebook in hot water at the time.

  • Facebook now says it's got better safeguards for our data.

  • And it's changing its settings so that users

  • can see fewer political ads.

  • We just have to manually opt out.

  • It also says it's cracking down on foreign interference.

  • As for TikTok it's also facing

  • allegations of foreign interference

  • something both TikTok and the Chinese government deny.

  • So what about misinformation?

  • Content that's just plain wrong?

  • Ahead of the elections the pressure is piling

  • on social media companies to do more.

  • To step in and take down fake or misleading posts.

  • Facebook's facing most of the heat.

  • TikTok is feeling it too.

  • The company says it's launching what it calls

  • a transparency centre in California

  • to moderate content.

  • It's blocked a bunch of hashtags linked to

  • the QAnon conspiracy movement.

  • And it's also been taking down inaccurate videos

  • like this one of Joe Biden appearing to endorse Trump.

  • We can only re-elect Donald Trump.

  • The president even tweeted it.

  • But here's what Biden actually said.

  • Excuse me we can only re-elect Donald Trump

  • if in fact we get engaged in this circular firing squad here.

  • And the more TikTok grows

  • the closer we get to November

  • the more the company finds itself in the middle of a debate

  • over how much social platforms

  • should police content.

  • This election is going to play out on all the social platforms.

  • It's just that right now TikTok's got momentum.

  • It's why anyone in politics is paying attention.

  • We'll have a lot more on the US presidential election

  • in the run up to the November vote.

  • So if you don't want to miss those episodes

  • you can like, follow and subscribe to Al Jazeera

  • wherever you're watching this video.

  • I'll see you next week.

Let's talk about TikTok and the US presidential election.

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    joey joey 發佈於 2021 年 10 月 13 日
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