So for us for example, makes you work longer hours, the high street is not what it was and one singaporean couple is taking full advantage.

是以，對我們來說，比如說，讓你的工作時間更長，高街已經不是原來的樣子了，有一對新加坡夫婦正在充分利用這個優勢。

He was Charles is ah this is really analytical raise a lot more focused on branding side operational side of things.

他是查爾斯啊，這真的是分析性的提高，更專注於品牌建設方面的營運。

We'll have a balance when chris hallum and rain a limb saw an opportunity to redress sustainability issues in the fashion industry, they wanted to do so in style, this problem affects me personally, so I was very motivated to solve it and the duo behind clothes rental app style theory certainly don't do things by halves.

我們會有一個平衡，當克里斯-哈勒姆和Rain a limb看到有機會糾正時尚界的可持續發展問題時，他們想以時尚的方式這樣做，這個問題影響到我個人，所以我非常有動力去解決它，衣服租賃應用風格理論背後的二人組當然不會做半點事情。

We did put in like $40,000.

我們確實投入了大約40,000美元。

I mean honestly we don't know whether we are like foolish or brave.

我的意思是說實話，我們不知道我們是像愚昧還是勇敢。

Yeah, Style theory is a singaporean fashion rental platform which allows subscribers to loan unlimited items for a flat monthly fee.

是的，Style theory是一個新加坡的時尚租賃平臺，允許用戶以統一的月費借出無限的物品。

The softbank back starter today based more than 200,000 registered users across Singapore and Indonesia and offers an inventory of 50,000 clothes and 2000 bags.

今天，這個軟銀後援會以新加坡和印度尼西亞的20多萬名註冊用戶為基礎，提供5萬件衣服和2000個包的庫存。

Ex Goldman Sachs banker, adrenaline and consultant husband chris Hallum got the idea for the company in 2000 and 16 after facing a common conundrum, having nothing to wear.

前高盛銀行家、腎上腺素和顧問丈夫克里斯-哈勒姆在2000年和16年面臨一個共同的難題--沒有什麼可穿的衣服後，有了成立公司的想法。

I think that ah ha moment came when chris actually questioned me and he's like you know what is it that you have so many clothes and you're always complaining that you have nothing to wear for someone who came from finance background using logics and and mathematics and it just suddenly felt like, wow, that's really a very illogical response that I have to fashion, having spent her early career working for a nonprofit in kenya, Rainer was keen to start a project that allowed her to do good and with the environmental damage of fast fashion coming to the fore, the opportunity was clear.

我想，當克里斯問我的時候，他說，你知道嗎，你有這麼多衣服，卻總是抱怨你沒有衣服穿，這對於一個金融背景的人來說，是一個使用邏輯學和數學的人，我突然覺得。哇，這真是一個非常不合邏輯的反應，我對時尚的反應。在她早期的職業生涯中，她在肯亞的一個非營利組織工作，Rainer渴望開始一個項目，讓她做善事，隨著快速時尚對環境的破壞逐漸凸顯，這個機會很明顯。

When I was working in kenya, you know, it was five a.m. In the morning, I cycled down to the village, I get to interact with the people directly, talk to them And really figure out how to help your business grow that feeling.

當我在肯亞工作時，你知道，早上五點，我騎自行車到村裡，我可以直接與人們互動，與他們交談，並真正弄清楚如何幫助你的業務增長的那種感覺。

It always stuck with me.

它總是讓我難以忘懷。

That just was something that I crave for after five years at Goldman.

這只是我在高盛工作了五年後渴望得到的東西。

So that's when we started talking a little bit more about potentially building up a company of our own that could really solve a problem that we care about textile production is one of the world's largest polluters generating global emissions equivalent to 1.2 billion tons of carbon dioxide each year.

是以，那時候我們開始談論更多關於可能建立一個我們自己的公司，可以真正解決我們所關心的問題，紡織品生產是世界上最大的汙染源之一，每年產生相當於12億噸二氧化碳的全球排放量。

That's more than all international flights and shipping combined since 2000, global clothing production has doubled within 15 years while the average number of times and apparel is worn before being disposed decreased by a third.

這比2000年以來所有國際航班和航運的總和還要多，全球服裝產量在15年內翻了一番，而服裝在被處理之前的平均穿戴次數減少了三分之一。

That inefficiency has warned a host of new clothing rental platforms seeking to satisfy conscious consumers with a guilt free alternative to fast and pioneered in 2000 and nine by us, platform rent the runway.

這種低效率已經警告了一大批新的服裝租賃平臺，它們尋求以一種無罪惡感的方式來滿足有意識的消費者，以替代快速和由我們在2000年開創的9個平臺租賃跑道。

The circular fashion industry has bloomed over the past decade, inspiring other brands such as my wardrobe HQ in the UK and Glam corner in Australia.

循環時尚產業在過去十年中蓬勃發展，激發了其他品牌，如英國的my wardrobe HQ和澳洲的Glam corner。

Yet the logistical challenges of Southeast Asia have made it a tough market to crack.

然而，東南亞的物流挑戰使其成為一個難以破解的市場。

That led newbie entrepreneurs Rainer and chris to adopt a test for strategy.

這使得新手企業家雷納和克里斯採用了一種測試的策略。

We started with witness first so we had enough number of clothes and enough capacity for customers and as the customers come in we are either proven right or proven wrong and then we continuously integrate from their very fortunately the business model was a hit.

我們先從見證開始，所以我們有足夠數量的衣服和足夠的能力來滿足客戶，隨著客戶的到來，我們要麼被證明是正確的，要麼被證明是錯誤的，然後我們不斷地從他們那裡整合，非常幸運的是，商業模式是一個打擊。

It allows us to actually scale and that means like increasing the number of inventory, then increasing the number of customers.

它使我們能夠真正地擴大規模，這意味著像增加庫存的數量，然後增加客戶的數量。

The couple's data driven approach led them to switch from owning all the inventory in house to a consignment model in 2019 Under the new structure style theory holds stock on behalf of designers and individuals paying them each time an item is rented.

這對夫婦的數據驅動方法使他們在2019年從內部擁有所有庫存轉為寄售模式。在新的結構下，風格理論代表設計師和個人持有庫存，每次租借物品時都向他們付款。

The company then takes a cut of the $95.00 and limited monthly subscription fee for the management courier and cleaning of goods.

然後，該公司從95美元和有限的月度訂閱費中抽成，用於管理快遞和清潔貨物。

That's savvy approach has won the minds and wallets of investors including Softbank, Alpha J.

這種精明的做法贏得了包括軟銀、Alpha J.在內的投資者的青睞和錢包。

W.

W.

C.

C.

Ventures and Indonesian real estate company, The Paradise Group who have backed the startup to the tune of $30 million.

創業投資公司和印度尼西亞房地產公司天堂集團為這家初創企業提供了3000萬美元的支持。

Jeffrey joe, co founder and managing partner at investment firm Alpha J.

傑弗裡-喬，投資公司Alpha J.的共同創始人和管理合夥人。

W.

W.

C.

C.

Ventures explained more when we invest in company, we always think about what is the problem that they are solving.

風險投資公司解釋說，當我們投資於公司時，我們總是思考他們正在解決的問題是什麼。

So the problem that they're solving is definitely for the users and in this case a lot of female users.

是以，他們所解決的問題肯定是為用戶服務的，在這種情況下，很多女性用戶。

This also provide solutions as well to even the suppliers and designers to be able to reach this target market in a more direct manner.

這也為供應商和設計師提供瞭解決方案，使他們能夠以更直接的方式進入這個目標市場。

And number three, we also believe that describe mental and re sales industry is also solving this environmental issue as well.

第三，我們也相信，描述精神和再銷售行業也在解決這個環境問題。

The funding indicates investment appetite for the young but growing sector.

這些資金表明對這個年輕但不斷增長的部門的投資慾望。

The online clothing rental industry was valued at $1.2 billion 2019 by 2027.

到2027年，在線服裝租賃行業的估值為12億美元2019年。

That figure is expected to more than double growing at an annual rate of 10% to hit $2.8 billion dollars even before the pandemic.

這一數字預計將以每年10%的速度增長一倍以上，甚至在大流行病之前就達到28億美元。

We have a thesis, the rental kind of platform for sharing economy if you will is the future the whole industry, you just started a few years ago but we know that there's a strong trend towards that because at least the younger generation are much more comfortable being able to rent and then have the sharing economy rather than owning much of that growth could be led by ASIA pacific who's relatively nascent clothing rental market is ripe for disruptive players like style theory.

我們有一個論點，如果你願意的話，共享經濟的租賃平臺是整個行業的未來，你在幾年前剛剛開始，但我們知道有一個強大的趨勢，因為至少年輕一代更喜歡能夠租賃，然後有共享經濟，而不是擁有，其中大部分增長可能由亞太地區上司，他們相對新興的服裝租賃市場對style theory這樣的顛覆性企業來說是成熟的。

The region is forecast to account for almost a quarter of the overall market by 2027 Southeast ASIA in general.

預計到2027年，該地區將佔整個市場的近四分之一 東南亞地區總體而言。

I will see the market size of this segment is still tiny and uh it means two things.

我將看到這一領域的市場規模仍然很小，呃，這意味著兩件事。

One is that we need to spend more time to educate the consumer.

一個是我們需要花更多時間來教育消費者。

But secondly, if we look at the other side, we also see a huge potential.

但其次，如果我們看一下另一面，我們也看到了巨大的潛力。

This market is not as big as the other verticals like maybe Fintech, general e commerce and all that.

這個市場並不像其他垂直行業那樣大，比如可能是金融技術，一般的電子商務和所有這些。

But we believe that this circular fashion market is big enough to create at least a unicorn in from Southeast Asia rainer and chris aim to capitalize on that opportunity by tailoring their offering to the specific needs of consumers.

但我們相信，這個循環時尚市場大到足以創造出至少一個來自東南亞的獨角獸rainer和chris，他們的目標是通過根據消費者的具體需求定製產品來利用這個機會。

In Asia, every country that we are in have a slight difference or what kind of clothes gets their lifestyle or what they actually prefer.

在亞洲，我們所處的每個國家都有細微的差別，或者什麼樣的衣服符合他們的生活方式，或者他們實際上喜歡什麼。

So that also meant that we had to cross every inventory for every market differently to.

是以，這也意味著我們必須對每個市場的每個庫存進行不同的交叉。

Yeah, so for example Indonesia.

是的，所以比如說印度尼西亞。

Um the customers there are a little bit more modest so for them we actually try to get items that are a little bit longer, you know the sleeve length.

那裡的顧客比較謙虛，所以對他們來說，我們實際上是想買長一點的東西，你知道袖子的長度。

However, the outlook for the fashion industry is not without challenge.

然而，時裝業的前景並非沒有挑戰。

The onset of the pandemic in 2020 struck a blow to retailers, denting profits and shuttering stores.

2020年大流行病的發生對零售商造成了打擊，削弱了利潤並關閉了商店。

Meanwhile, with social engagements canceled and hygiene taking a priority clothing rental was hard hit until now.

同時，隨著社交活動的取消和衛生的優先考慮，服裝租賃直到現在才受到嚴重打擊。

Style theory has only recovered 75% of pre pandemic users but its new resale business for pre loved items has helped cushion the blow.

風格理論只恢復了大流行前75%的用戶，但其新的預愛物品轉售業務幫助緩衝了打擊。

Obviously the pandemic is probably the most challenging time for us as a company, but also brought a ton of opportunities.

顯然，大流行病可能是我們公司最具挑戰性的時期，但也帶來了大量的機會。

The most exciting one for us was actually fashion resales.

對我們來說，最激動人心的其實是時裝轉售。

We've actually ramped up our fashion retail efforts, officially launched the platform last year and were able to grow that business panics in like 12 months Still, the style theory found as a confident fashion rental is no fad In its five years, the company says it has facilitated more than 2.3 million renters and saved more than 600,000 pre loved designer items from prematurely entering landfills.

我們實際上已經加強了我們的時尚零售工作，去年正式推出了這個平臺，並且能夠在12個月內恐慌性地發展這一業務。 儘管如此，作為一個自信的時尚租賃的風格理論發現，這並不是一種時尚。在其五年中，該公司說它已經促進了超過230萬名租賃者，並拯救了超過60萬件預先喜愛的設計師物品，使其不會過早地進入垃圾堆。

Now it plans to expand into new markets and consumer base is starting with Hong kong later this year, we're expanding our category lines.

現在它計劃擴展到新的市場和消費者基礎，今年晚些時候從香港開始，我們正在擴大我們的類別線。

So like we're doing men's, you know, we want to also bring in more Children where kids were, I think those are some of the different services that we want to be able to put out for a bigger segment of the market that hasn't been able to enjoy fashion sustainability, That's some order to fill.

是以，像我們正在做的男裝，你知道，我們也想帶來更多的孩子，在孩子們的地方，我認為這些是一些不同的服務，我們希望能夠為更大的市場部分提供服務，這些市場還沒有能夠享受到時尚的可持續性，這是一些訂單要填補。

But despite the challenges, the husband and wife team say they found a good match for their fashion outfits, basically the business is a baby right for us.

但是，儘管有挑戰，這對夫妻團隊說他們找到了適合他們的時尚服裝，基本上這個生意對我們來說是個寶貝。

So we definitely have to put a lot of course into that.

所以我們肯定要在這方面投入大量的課程。

But other than that, I think the full trust, the full trust 100% alignment is really, really helpful and super important when you're making key decisions together.

但除此之外，我認為充分的信任，充分的信任100%的一致是非常非常有幫助的，而且在你們一起做關鍵決定時超級重要。

Thank you.

謝謝你。