What do you want?

你要什麼?

Everybody want it

每個人都想要的

Ice cold beer

冰啤酒

(people shouting)

(眾人大叫)

We’re trying to engage the costumer in a completely new way.

我們想用全新的方法吸引消費者

The way they’ll never forget.

讓他們永誌難忘

Good advertising should make you nervous. It should scare you.

好的廣告要能讓人緊張 甚至嚇人

All the successful brands are doing this.

成功的品牌廣告都是如此

But we’re taking that idea to the next level.

而我們進一步發展了這個點子

We call it, “exFEARiential”.

名為 恐怖體驗

It came to us this idea and they couldn’t believe it.

是我們靈機一動想到的 而他們無法相信

I mean this is right where we need to be.

我是指 這就是我們該做的

You see, fear releases adrenaline which is directly linked to memory

恐懼會釋放與記憶直接相關的腎上腺素

so we’re literally searing our brand into their minds.

也就是說 我們直接將品牌植入消費者腦中

We work with a number of clients in every sector.

我們的客戶來自各行各業

Banking, retail, oil and gas, b2b,

銀行業 零售業 石油 瓦斯 民宿業者都有

We don’t really do flash mobs.

我們做得不是像快閃族那樣

We prefer to create actual mobs.

而是製造更真實的事件

Last year alone, we had 17 restraining orders, 15 lawsuits,

過去一年內 我們收到17張禁制令15件訴訟

and 15% increase in overall brand awareness.

但整體品牌知名度提升了15%

Fear works. It’s that simple.

恐懼行銷是有效的 就這麼簡單

It’s the easiest way to get attention.

這是吸引關注的最簡單的方法

So you just go straight down the street, Sir.

沿著路直走就到了

My baby!

我的小孩!

Excuse me sir. Help me! Help me! Please!

先生! 拜託! 幫幫我! 拜託!

We want a brand experience stays with you. Whether you won't forget

我們想讓你記住這個品牌經驗 讓你想忘都忘不掉

Please! What’s wrong? He took my baby!

拜託! -怎麼了? -他抱走我的小孩!

He took my baby! He went that way!

他往那方向去了

It’s okay.

別緊張

You’re in a deodorant ad.

這只是個除臭劑廣告

There’s the camera.

相機在那邊

Most some out there are completely staged.

其實很多反應都是事先安排好的

Everyone knows that but not ours.

大家都知道 但我們的廣告不是如此

We use relocations, real people, even real criminals.

我們會強制疏散 用真的路人 甚至真的罪犯

He scares me.

他嚇到我了

Most ads are dramatic.

廣告大都很戲劇化

We want them to be traumatic.

我們想讓廣告成為一種夢魘

You’ve heard about sending people in the space?

你聽過把人送到外太空嗎?

We’re gonna do that. Only we’re not gonna bring him back

我們打算這樣做 不過可不打算讓他們回地球

What could be more interactive? You’re woken up in the middle of the night.

還有比這更真實的嗎? 你半夜醒來

You don’t know where you are. Bam!

不知道自己在哪 然後 碰!!

You are in an ad. You are the ad.

你在廣告裡 你就是廣告

People are not paying attention to ads anymore so our job is to

現在人們不太看廣告了 我們的工作就是

make them pay attention.

讓人們注意廣告

Most ads you can ignore.

大部分的廣告能被忽略

Ours… you can’t escape.

但我們的…你可逃不了!