VAUGHN HILLYARD HAS THE STORY.

>> SOMEBODY IS GOING INTO OUTER

SPACE.

>> Reporter: THE CHANCE TO

ROCKET TO SPACE OPEN TO ALL THIS

WEEKEND.

>> VERY SOON THE WORLD WILL HAVE

A NEW ASTRONAUT.

>> Reporter: AT LEAST TO THE

HIGHEST BIDDER.

>> LOOKING FOR 5 MILLION.

6 MILLION.

>> Reporter: MILLIONS.

>> 10 MILLION.

>> DID YOU SAY 10 MILLION?

>> Reporter: TO JOIN JEFF BEZOS

AND HIS BROTHER NEXT MONTH ON AN

11-MINUTE RIDE, PILOTLESS, WITH

THREE MINUTES OF ZERO GRAVITY

WEIGHTLESSNESS.

>> ITS A BIG DEAL FOR ME.

>> Reporter: HE STARTED HIS

SPACE COMPANY BLUE ORIGIN IN

2000.

ITS THE FIRST TRIP WITH HUMANS.

THIS FLIGHT, THE KICKOFF OF

PRIVATE SPACE TRAVEL IN THE U.S.

>> THE MORE YOU PAY FOR IT, THE

MORE YOU ENJOY IT.

>> Reporter: FOR BEZOS, A SPACE

RACE.

>> THE MOST SENIOR LEADER HAS TO

KNOW WHAT THE BIG IDEAS ARE FOR

THEIR ORGANIZATION.

>> Reporter: A YEAR AGO, IT WAS

ELON MUSK, THE FIRST TO LAUNCH

HUMANS FROM THE U.S., SENDING

NASA ASTRONAUTS.

BRANDON MAY TRY OVER JULY 4th.

>> $28 MILLION.

>> Reporter: BEZOS, KNOWN FOR

SPEEDY DELIVERIES, IS ABOUT TO

MAKE HIS MOST DARING AND FASTEST

ONE YET.

>> THAT IS SOLD, $28 MILLION.

>> Reporter: VAUGHN HILLYARD,

NBC NEWS.

>> YOU HEARD THAT NUMBER RIGHT,

$28 MILLION FOR 11 MINUTES IN

SPACE.

THATS $2.5 MILLION PER MINUTE.