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  • - Hello, this is Jack from tofluency.com along with Kate.

  • And today we're going to talk about,

  • well, you introduced the topic today.

  • - Yes, so today's topic is going to be.

  • one that I came up with.

  • It's Online Shopping.

  • - Online shopping. - Mm-hmm.

  • - Yeah, and we've made a list

  • of a few different topics around this

  • where I'm going to talk about a couple of my recent orders.

  • - Mm-hmm

  • - The a trending online shopping.

  • And also things like meal delivery services, too.

  • - Mm-hmm. - Okay.

  • - Before we get started too much,

  • I had these on but there is a little bit too much glare.

  • This is where the conversation came from.

  • These are my new glasses.

  • - Mm-hmm

  • - I ordered them online.

  • I just picked out the style, uploaded my subscription.

  • And a week later I had some glasses.

  • - Oh your prescription. - Mm-hmm.

  • Yeah, not subscription. - Yeah, yeah.

  • - Prescription

  • - So, yeah, glasses prescription is basically telling how

  • strong you need them.

  • What kind of lenses to make.

  • - Mm-hmm. - Yeah.

  • And I think that's an interesting place to start

  • because if you think back 10 years

  • the thought of getting glasses online.

  • - Yeah

  • - Because when online shopping started

  • people thought, okay, it's gonna be

  • for items that you don't need to try on.

  • - Mm-hmm.

  • - But companies that got around this

  • by allowing you to try things on for free

  • as long as you give them your credit card details.

  • So, just today, I'm going to get some new glasses.

  • So I've ordered five pairs

  • and they're going to deliver these to our house.

  • I'm gonna try them on, choose my favorite one,

  • send them all back,

  • and then they'll put the right lenses in.

  • - Mm-hmm.

  • - But I think that's a good example

  • of something that you just never thought was gonna happen.

  • - Yeah, no way. - Yeah.

  • - Yeah, all sorts of things.

  • Like we bought a mattress online a few years ago.

  • - Mm-hmm

  • They had an amazing refund policy.

  • - Uh-huh. - Do you remember?

  • - Yeah, so they took all the risk out,

  • so you could get the mattress

  • and then if you didn't like it, you could return it.

  • - Mm-hmm.

  • - No questions asked.

  • - Yeah. - Or donate it.

  • - No, you could donate it to charity.

  • - Uh-huh. - And you get your money back.

  • - Yep.

  • - I wonder if they still do that?

  • - I think so.

  • I think that's a pretty key part of their model

  • because you don't want to spend hundreds of dollars,

  • or even now a larger mattresses, a thousand.

  • Give or take- - Yeah.

  • - And not know if you'll like it.

  • - Yeah, so do you do a lot of online shopping?

  • - Do you? (chuckles)

  • - We both do, don't we? - Yeah.

  • - Yeah. - We do.

  • - And it's just become such a convenience now.

  • - Mm-hmm.

  • - With fast shipping times, refund policies.

  • I think I might've this before,

  • but what if my new year's resolution

  • for 2020 was not to go to the grocery store more

  • than five times a year.

  • - Mm-hmm.

  • - Because I got used to grocery shopping online

  • and getting it delivered.

  • And then the Corona virus hit.

  • And everyone was online shopping anyway.

  • And you couldn't get any times available.

  • - Yeah, so you were ahead of the curve, but then the curve-

  • - The curve did something incredible.

  • Yeah, so there's so many things you can get online now,

  • but I think we need to talk about the one website

  • that's really taken over here in the US.

  • - Mm-hmm.

  • - Probably I think in the UK and other parts of Europe.

  • - I think in the world- - In the world.

  • - Really.

  • Yeah, actually that's a great question for today.

  • Is amazon.com popular where you live?

  • And do you use this website to buy things online?

  • I remember they started out by just having books, right?

  • - Mm-hmm.

  • - So it was an online bookstore.

  • - It was.

  • - And do you remember one of their tactics

  • to increase their customer base?

  • - I don't.

  • - So, I think it was the bookstore Borders.

  • - Uh-huh.

  • - Which used to be very popular.

  • - Yes.

  • - And they said to Borders,

  • "okay we can ship your books around the US

  • for a very low price if we get the customer data".

  • And Borders said, "yes, that sounds amazing".

  • And they thought, "I think this is right".

  • I'll leave a link to an article about this.

  • So you can read about it.

  • And Borders thought,

  • "yeah, this is great. We're getting a great deal"

  • because Amazon's taking care of all of this for us.

  • But little by little that customer list went to Amazon.

  • Amazon sent them emails, follow-ups,

  • then people were buying from the Amazon store.

  • - That makes sense, yeah.

  • - I'm sort of done stuff like that all the time.

  • But I was thinking about Amazon as well

  • because there's a push back

  • against it because it's a big store.

  • - Mm-hmm.

  • - It takes over, and it's killing independent stores,

  • independent bookstores.

  • But I was thinking about this because we also

  • know people who create stuff and they use Amazon

  • and they love Amazon.

  • - Mm-hmm. - To sell that items

  • around the country.

  • - Yeah.

  • - So it also supports people who want

  • to use a fully integrated logistical system.

  • - Mm-hmm.

  • - To sell stuff and deliver stuff online.

  • - Yeah, we have a few friends who have opened Amazon stores,

  • selling various things.

  • Some of them have broken even,

  • some of them have been really successful with it.

  • - Mm-hmm. - A few people have not,

  • but it is definitely a force to be reckoned with,

  • especially after last year.

  • - Yeah, oh yeah.

  • Last year, well, I mean,

  • we know people in our neighborhood and ourselves-

  • - Mm-hmm.

  • - When everyone was stuck at home,

  • people ordered things that maybe they didn't need,

  • we didn't need, but thinking if we were gonna be

  • at home all this time, then let's make it fun.

  • Let's make it exciting and have good stuff to do.

  • - Yeah, what was one example of that?

  • - Like, well, we know people who got hot tubs?

  • - Mm-hmm.

  • - Swimming pools. - Mm-hmm.

  • - Or, you know, we got a little paddling pool.

  • - I think that actually was from beforehand.

  • - A paddle pool. - But we did...

  • I did get a lot of books.

  • - Yeah. (chuckles)

  • - You got chickens in a chicken coop.

  • - I did, but I did not get those from Amazon.

  • - No, but you got it online, right?

  • - I did. - Yeah.

  • So everyone was buying things online-

  • - Mm-hmm.

  • - And then there was a shortage of certain items, too.

  • - Yeah.

  • - But yeah, Amazon is definitely taken over here,

  • and people have that, "ugh, I don't want to use it

  • because such a big company is taken over".

  • But the convenience seems to win out.

  • - Mm-hmm. - Yeah.

  • - It does.

  • - Yeah, online shopping.

  • So, in the past it used to be books.

  • We used to buy books online.

  • Also, Netflix just used to be DVDs delivery, right?

  • - Yes, I remember you got to order, was it five?

  • - Yeah.

  • - I think five sticks in my head as a number,

  • and they would come, and you could watch the DVDs,

  • and then return them.

  • - Mm-hmm, instead of going to your local store-

  • - Yes

  • - And getting the DVDs from there.

  • - Uh-huh.

  • - So, there is this move towards people buying things

  • at home online and they can get it delivered.

  • So Amazon has taken over.

  • I've just bought a new cap, which I'm very excited about.

  • (both chuckles)

  • - You're probably gonna get to see this cap.

  • Because I think once it arrives,

  • well, either you're gonna love it,

  • or you're gonna hate it.

  • - Yeah - But if you love it,

  • I don't think you're gonna take it off.

  • - I'm doing Instagram, or go to Fluency on Instagram.

  • - Uh-huh.

  • - And then you can see the new cap once it arrives.

  • - It's something else.

  • - It's a little bit different.

  • - Yeah, it's very, very style...

  • Bold stylishly.

  • - Yeah. - Yeah.

  • - But it was something that I wanted to treat myself,

  • and that's the one thing...

  • But it was more expensive than I'm willing to spend.

  • But you were laughing a little bit

  • because in terms of, you know, the overall prices.

  • - Well, for how much you wanted this hat and, how...

  • So, can I say the price of it or-

  • - No. - No, okay.

  • - No, they'll have to go on Instagram to find out.

  • - To find out.

  • For the price of the hat,

  • you have been agonizing about this for weeks.

  • - I would say agonizing.

  • - I would say agonizing.

  • (both chuckles)

  • - I just won today. - I was just...

  • Sometimes I see you looking at your phone-

  • - They keep targeting me on Instagram.

  • - Oh, that's the other thing.

  • - Yes. - Instagram shopping.

  • - Yep, Instagram shopping has become very popular now.

  • - Uh-huh.

  • - Yeah, so this is where you get targeted

  • with ads for certain things.

  • And for example, I'll buy a shirt like this,

  • or look up a shirt like this,

  • and then suddenly every other ad is,

  • "hey, what about this shirt?", "what about this shirt?",

  • from all different companies.

  • Not just the company I was looking at.

  • - Mm-hmm, you know what I find really annoying?

  • - Go on.

  • - Have you ever been looking

  • for something for a really long time?

  • - Mm-hmm. - You finally decided

  • to buy it.

  • You pull the trigger. - Mm-hmm.

  • - So you actually buy it online.

  • - And yeah, pull the trigger, that's a good one.

  • - And then you keep on seeing ad, after ad,

  • after ad for that same thing, only better,

  • and less expensive - Mm-hmm.

  • - And better reviewed and it'll come faster and you just...

  • - Yeah. = It's really frustrating.

  • - Well, you can't win it all-

  • - No - Win them all.

  • But, yeah, I mean, it's not like we buy too much on them.

  • We go through phases, don't we, really?