that it was one of the best years ever.

那是有史以來最好的年份之一。

Yes, we had a global pandemic, where millions of people lost their jobs, but on the other

是的，我們有一個全球性的大流行病，數百萬人失去了工作，但在另一方面

hand, there are people who made billions.

手，有的人賺了幾十億。

Now we have almost 500 more billionaires than we had last year.

現在我們的億萬富翁比去年多了近500人。

And existing billionaires are much wealthier than they have ever been.

而現有的億萬富翁比以往任何時候都要富裕得多。

Take Elon musk fro example, at the beginning of 2020, his net worth was around 20 billion

以埃隆-馬斯克為例，在2020年初，他的淨資產約為200億美元。

dollars.

美元。

not bad, right?!

不錯吧！？

that made him one of the richest people on earth, but within a single year, his wealth

這使他成為世界上最富有的人之一，但在一年之內，他的財富

grew to over 150 billion dollars, and for a brief period he even exceeded Jeff Bezos

增長到1500億美元以上，在一個短暫的時期內，他甚至超過了傑夫-貝佐斯

as the richest man in the world.

作為世界上最富有的人。

It's not a coincidence why a small minority of people have accumulated the vast majority

這並不是一個巧合，為什麼少數人積累了絕大部分的

of the wealth.

的財富。

It might seem unfair, but if you give it a closer look, this small group of people who

這似乎是不公平的，但如果你仔細看看，這一小部分人是誰？

made all the money in 2020 followed one basic strategy.

在2020年賺了所有的錢，遵循一個基本策略。

And the people who suffered the most or made the least amount of money in any given year

而在任何一年中遭受最多痛苦或賺取最少金錢的人

do not follow this strategy.

不要遵循這一策略。

In fact, when I struggled to grow this channel, I followed the exact same strategy, and it

事實上，當我努力發展這個管道時，我遵循了完全相同的策略，而且它

worked.

工作。

Of course, I am not the best person to take an example from because there are people who

當然，我不是最好的例子，因為有的人

have channels far bigger than this one, but they also used this exact strategy just better

他們的管道比這個大得多，但他們也使用了這個確切的策略，只是比這個好。

than me.

比我好。

So let's find out what this strategy is?

那麼我們來看看這個策略是什麼？

Why do all millionaires or even billionaires follow this strategy?

為什麼所有的百萬富翁甚至億萬富翁都遵循這種策略？

And

而且

what is

什麼是

the rule of 20 percent?

20%的規則？

While it might seem like the rich got richer during 2020, that's not the case in reality.

雖然在2020年期間，看起來富人更富，但實際情況並非如此。

Yes, a few companies like amazon, apple and others made fortunes, but the overwhelming

是的，少數公司如亞馬遜、蘋果和其他公司發了財，但絕大多數的

majority of the companies in the S&P500, which represents almost the entire US economy, had

代表幾乎整個美國經濟的標準普爾500指數中的大多數公司都有

a horrible year.

一個可怕的年份。

And without the government support, most of them would have gone bankrupt, even those

如果沒有政府的支持，他們中的大多數都會破產，甚至那些

who seemed immune to such crises.

他似乎對這種危機有免疫力。

Think of the airline business, for example, or the travel industry.

比如說，想想航空公司的業務，或者旅遊行業。

All the restaurants had to close down as a result of the shutdown.

所有的餐館都因停業而不得不關閉。

The lockdown stopped people from driving as often as they used, so the demand for gas

封鎖使人們不再像以前那樣經常開車，是以對汽油的需求

and oil dropped significantly, which led the oil industry to suffer tremendously.

和石油大幅下降，這導致石油行業受到巨大影響。

Less driving means less demand for new cars which dragged down the auto industry.

駕駛次數減少意味著對新車的需求減少，這拖累了汽車行業。

But the reason you haven't heard too much news about all the companies that suffered

但是，你之所以沒有聽到太多關於所有遭遇的公司的新聞，是因為

tremendously is because a few tech companies who represent almost half of the s&p500 did

巨大的原因是，佔標普500指數幾乎一半的幾家科技公司做到了

great.

偉大的。

They have grown so big, their valuation is beyond anyone's imagination.

它們已經長得如此之大，其估值超出了任何人的想象。

So when the entire country was down, these few companies grew and still made the stock

是以，當整個國家都在下滑的時候，這幾家公司卻在增長，仍然使股票

market look like sunshine and rainbows.

市場看起來像陽光和彩虹。

And that's not by accident because during any situations, its often a few top players

這不是偶然的，因為在任何情況下，它往往是幾個頂尖的球員

who make most of the money.

掙錢最多的人。

Take a look at any company.

看一看任何公司。

The vast majority of their sales or profits come from a few products, even if that company

他們絕大部分的銷售額或利潤來自於少數產品，即使該公司

has a lot of products.

有很多產品。

Apple, for example, which seems like the most successful company in the world, has plenty

例如，蘋果公司，它似乎是世界上最成功的公司，有很多

of products from gadgets to services, but almost half of its revenue comes from iPhone,

從小工具到服務的產品，但其幾乎一半的收入來自於iPhone。

and the other 30 percent comes from another two products and the remaining its products

另外30%來自另外兩種產品，其餘的是其產品。

and services only account for 10 or 20 percent of its revenue.

和服務只佔其收入的10%或20%。

Take a look at the athletes.

看看這些運動員吧。

When you hear the news that they are paid millions of dollars just to play a single

當你聽到他們僅僅為了演奏一曲而獲得數百萬美元報酬的消息時

game, it blows your mind.

遊戲，它讓你大吃一驚。

You feel like you should have become an athlete, but the truth is, there are millions of athletes

你覺得你應該成為一名運動員，但事實是，有數以百萬計的運動員

all across the globe, and only the top 1 percent of these individuals earn 80 percent of the

在全球範圍內，這些人中只有前1%的人賺取了80%的收入。

money that's earned in this industry, and the remaining 20 percent shared by everyone

在這個行業賺的錢，剩下的20%由每個人分享。

else and the vast majority can't even make a living by playing sports.

其他，而絕大多數人甚至不能通過運動來謀生。

And the same goes for youtube.

YouTube也是如此。

The top 1 percent of YouTubers make millions of dollars, and the rest barely survive.

最頂尖的1%的優酷網友賺取了數百萬美元，而其餘的人則勉強生存。

Often you will get a much higher ROI (rate of return) by working in a McDonald's than

通常情況下，在麥當勞工作所獲得的投資回報率要遠遠高於

making youtube videos.

製作YouTube視頻。

Most YouTube videos get fewer than 50 views, only 2% gett 1,000 views or more, and 0.3%

大多數YouTube視頻的瀏覽量低於50次，只有2%的視頻瀏覽量達到或超過1000次，0.3%的視頻瀏覽量達到或超過1000次。

of the videos gett at least 500,000 views.

的視頻獲得至少50萬次觀看。

This means your odds of becoming famous via YouTube are vanishingly small.

這意味著你通過YouTube成名的機率微乎其微。

Even if you end up getting half a million views, trust me, you are not going to make

即使你最終獲得了50萬的瀏覽量，相信我，你也不可能賺到錢。

a lot of money.

一大筆錢。

You don't believe me?

你不相信我？

Give it a try!

試一試吧!

You see all these people making videos about how much YouTube paid them per million views,

你看到所有這些人都在製作視頻，講述YouTube為他們每百萬次瀏覽支付了多少錢。

well you have to understand that they have been making videos for years, and they are

你必須明白，他們已經制作了多年的視頻，而且他們是

one of the few lucky ones who made it to the top of the chain and not because they made

是少數幸運兒之一，他們進入了產業鏈的頂端，而不是因為他們取得了

that one single video and suddenly got so many views.

那一個單一的視頻，突然得到這麼多的意見。

But the interesting part is that the top Youtubers follow the 20 percent rule to be at the top.

但有趣的是，頂尖的Youtubers遵循20%的規則，才能處於頂端。

You see, when I started making videos, I made videos about every topic that I found interesting.

你看，當我開始製作視頻時，我對每一個我認為有趣的話題都做了視頻。

Economics, self improvement, stock market, personal finance, biographies, a bit of history

經濟學、自我改善、股票市場、個人理財、傳記、一點歷史

and book summaries.

和書籍摘要。

I would spend an entire week reading the book so carefully to make a great summary about

我將花整整一個星期的時間來仔細閱讀這本書，以便對其進行一個偉大的總結。

it, but at the end of the day, it would barely get any views.

它，但在一天結束時，它幾乎不會得到任何意見。

I am not even talking about getting paid for spending so much of my time creating that

我甚至不是在談論花了這麼多時間來創作而得到報酬的問題。

video, and barely anyone would watch it.

視頻，而且幾乎沒有人願意看。

But then I realized that 80 to 90 percent of all the views that the channel gets are

但後來我意識到，該頻道獲得的所有瀏覽量的80%至90%是

from finance-related topics.

從金融相關的主題。

That's when I told myself whether it worth making other kinds of videos?

這時我告訴自己是否值得製作其他類型的視頻？

So I started focusing on the stock market, personal finance, and a few successful videos

是以，我開始關注股市、個人理財，以及一些成功的視頻

took the channel to where it is now.

把這個管道帶到了現在的位置。

The 20 percent rule or the 80/20 rule simply states that 80% of consequences come from

20%規則或80/20規則簡單地說，80%的後果來自於

20% of the causes.

20%的原因。

20% of drivers cause 80% of all traffic accidents, 20% of employees are responsible for 80% of

20%的司機造成了80%的交通事故，20%的員工對80%的交通事故負責。

the results, 20 percent of the drinkers drink 80 percent of the alcohol.

的結果，20%的飲酒者喝了80%的酒。

The ratio isn't always exactly 80/20, but it's somewhere close to that.

這個比例並不總是完全的80/20，但也有接近的地方。

80% of wealth is accumulated in the hands of 20% of people Because 20% of people are

80%的財富積累在20%的人手中 因為20%的人是

solving 80% of the problems.

解決了80%的問題。

20 percent of your friends bring you 80 percent of your happiness, 20 percent of the books

20%的朋友給你帶來80%的快樂，20%的書籍

you read brings you 80 percent of the value you get from all the books you read.

你所讀的書給你帶來80%的價值，你從你所讀的所有書中得到。

Twenty percent of what you do earns you 80 percent of your income.

你所做的20%的工作為你贏得了80%的收入。

The point is, If you stop doing all these things that do not make your life significantly

關鍵是，如果你停止做所有這些不能使你的生活顯著改善的事情

better, you will have more time to focus on the things that will maximise your productivity,

更好的是，你將有更多的時間專注於能夠最大限度提高你的生產力的事情。

income and happiness.

收入和幸福。

So, Stop reading all the books that bring you minimum value.

是以，停止閱讀所有帶給你最低價值的書籍。

Stop wasting your time with people who barely make your life any better.

不要再和那些幾乎不能讓你的生活變得更好的人浪費你的時間。

20 percent of your problems are the result of 80 percent of your stress, so by getting

你20%的問題是由你80%的壓力造成的，所以通過獲得

rid of these problems, you will get rid of 80 percent of your stress.

擺脫了這些問題，你將擺脫80%的壓力。

If you are not going to do this, you are just going to stay average or experience failure

如果你不打算這樣做，你就只能保持平均水平或經歷失敗。

after a failure.

失敗後。

It's very difficult to stay somewhere in the middle.

要保持在中間的某個位置是非常困難的。

You are either going to be successful or a failure because life is like the game of monopoly.

你要麼成功，要麼失敗，因為生活就像壟斷遊戲。

The more successful you get, the easier it gets to become more successful.

你越是成功，就越容易變得更加成功。

The more money you are going to make, the easier it will be to make more.

你要賺的錢越多，就越容易賺更多。

That's why you realize that it took some people 20 or 30 years to make their first billion

這就是為什麼你意識到有些人花了20或30年才賺到他們的第一個億。

dollars and just one or two years to make their second billion.

美元，只需一到兩年時間就能賺到第二個億。

Remember the example of Elon Musk.

請記住埃隆-馬斯克的例子。

Just a little over a year ago, he was not even in the top 10 richest people, but today

就在一年多以前，他甚至沒有進入前10名最富有的人，但今天

he is competing with Bezos on the number one spot.

他正在與貝佐斯競爭第一的位置。

If you have enjoyed this video, you will most definitely enjoy this custom playlist that

如果你喜歡這個視頻，你一定會喜歡這個定製的播放列表，它是

I have created specifically for you that has our most popular videos on business, investing,

我專門為你創建了有我們最受歡迎的商業、投資方面的視頻。

and the stock market that can potentially change your life.

和股票市場，有可能改變你的生活。

Don't forget to check out our second channel.

不要忘記查看我們的第二個頻道。

The link will be in the description.

鏈接將出現在描述中。

And now give this video the thumbs up that it deserves and make sure to subscribe if

現在給這個視頻豎起它應得的大拇指，並確保訂閱，如果

you haven't done that yet.

你還沒有做到這一點。

Thanks for watching and until next.

謝謝你的觀看，直到下一次。