Branding got its name, after all,

其實品牌的形象深植人心，

when a heated piece of iron met a cow's hide.

就像烙印似的很難抹滅，

But B2B branding has become so much more.

所以B2B平台的重要性如今大大提升。

At Godfrey, we think of your B2B brand

在我們的網站上，您的B2B平台

as a symbolic representation of your company.

就代表貴公司的形象，

From the way you make your products

從商品製造過程，

to the way you answer the phone.

到回應客戶電話，

It's the sum total of everything you do

在這個平台每個流程都一覽無遺，

to interact with your customers, your suppliers,

除了與客戶、廠商接洽，

your audience, your market, your world.

更能達到擴展市場，與世界接軌。

It's shorthand for their total experience.

總之，這個平台濃縮了公司的一切。

To be most effective, your brand has to stand for something.

要讓您的品牌更具有說服力，它最好具有象徵性，

Represent all that you have to offer a customer.

能表現出您的服務誠意，

Show your position -- real and aspirational -- in the market.

客觀顯示市場上的定位，並展現野心，

Reflect your values. Say who you really are.

反映貴公司的核心價值，並向大眾宣揚。

It has to come from inside your organization as well as outside.

要實現以上所述，必須做到公司內外皆美，

It needs to be captured in the way you treat your people

因此，管理員工的方式，

as well as the way you treat your customers.

接待客戶的禮儀，都是重要的標竿。

In the office. Across the street. And around the world.

不止於公司內、國家中如此，更要放眼國際。

It's not once and done. It's day in and day out.

這沒辦法立竿見影，必須日日體現，

Years and even decades.

甚至花十幾年建立起來。

And it's for real.

這不簡單，但成功了就是你的。