It's a technology that's been around basically as long as the Internet and I'm not.

這是一項技術，它的存在時間基本和互聯網一樣長，我不。

Talking about the edible kind has fueled the rise of the online global ad business.

談及可食用的那種，推動了在線全球廣告業務的崛起。

Here's a Facebook jumping in the after hours, up as much as 4% at one point, but all that could change.

這是Facebook在盤後的跳水，漲幅一度高達4%，但這一切都有可能改變。

Mm hmm.

嗯哼。

When you go to a website, it can store information about your visit on your computer.

當你進入一個網站時，它可以在你的電腦上存儲你的訪問信息。

That's a cookie.

這是一個cookie。

It contains a unique idea that the website can later use to identify you.

它包含一個獨特的想法，以後網站可以用來識別你的身份。

So that's how a site remembers your language preferences that you've logged onto something that you've put something in your cart That's a first party cookie.

所以，這就是網站如何記住你的語言偏好，你已經登錄到一些東西，你已經把東西放在你的購物車，這是一個第一方cookie。

And those aren't going anywhere like real cookies.

而且這些餅乾不會像真正的餅乾一樣被送去任何地方。

Internet cookies come in different flavors.

網絡餅乾有不同的口味。

Enter third party cookies.

輸入第三方cookie。

They come from sites you haven't visited directly, and they're the ones that are going away.

它們來自於你沒有直接訪問過的網站，而且是那些即將消失的網站。

Third party cookies are far and away the most popular, the most widespread tracking technology on the Web, and they make it really easy for trackers to build up big, invasive profiles of users without their knowledge.

第三方cookie是目前網絡上最流行、最廣泛的追蹤技術，它們讓追蹤者很容易在用戶不知情的情況下建立起龐大的、侵入性的用戶檔案。

They work like this and add on a site will give you a cookie.

他們的工作方式是這樣的，在網站上添加會給你一個cookie。

Then, if you go to a different site that uses the same ad server, it can match that third party cookie and learn more about as you visit more websites and more websites.

然後，如果你去一個不同的網站，使用相同的廣告服務器，它可以匹配該第三方cookie，並瞭解更多的資訊，因為你訪問更多的網站和更多的網站。

The information associated with that cookie grows so ad networks can build profiles of people and serve more targeted and more relevant ads based on those cookies.

與該cookie相關聯的資訊增長，是以廣告網絡可以建立人們的檔案，並根據這些cookie提供更有針對性和更相關的廣告。

So when you put an item in a shopping cart on Amazon, but don't buy it and then later see banner ads from the same product on a totally different site, that's a third party cookie.

所以，當你在亞馬遜的購物車裡放了一件商品，但沒有購買，後來在一個完全不同的網站上看到了同一產品的橫幅廣告，這就是第三方cookie。

That cookie driven ad model has enabled sites like Facebook and Google and CNN dot com to serve more effective and relevant ads and then offer their products for free.

這種Cookie驅動的廣告模式使得Facebook和Google以及CNN點com等網站能夠提供更有效的相關廣告，然後免費提供他們的產品。

It's formed the backbone for the online ad business, a business that is now worth hundreds of billions of dollars.

它已經形成了網絡廣告業務的支柱，這個業務現在價值上千億美元。

But now that business has to change, Safari and Firefox have already banned third party cookies, and now Google has announced it will phase them out of chrome over a two year period.

但現在業務必須改變，Safari和Firefox已經禁止第三方cookie，現在谷歌宣佈將在兩年內逐步退出chrome。

And even though Google is not being as strict as Apple and Brazil in its banned, its actions actually mattered the most.

而即使谷歌在被禁方面沒有蘋果和巴西那麼嚴格，但它的行動其實最重要。

That's because Chrome controls more than 60% of the browser market.

這是因為Chrome瀏覽器控制了60%以上的瀏覽器市場。

When Google moves, it matters.

谷歌一動，就很重要。