The maker of Dove soap will remove the word normal from its beauty and personal care products and will stop digital alteration of body shapes and the skin color of models used in its advertising.

Dove肥皂的製造商將從其美容和個人護理產品中刪除正常一詞，並將停止在其廣告中使用數字改變體形和模特的膚色。

The London based company is one of the top advertisers in the world, but the changes come as it tries to move beyond the backlash it's faced for some of its campaigns.

這家總部位於倫敦的公司是世界上最頂級的廣告商之一，但這些變化是在它試圖超越其一些活動所面臨的反彈時發生的。

Last year, Unilever was pushed to rename its top selling skin lightening brand in India as glow and lovely instead of fair and lovely.

去年，聯合利華被推舉將其在印度最暢銷的美白品牌改名為光彩可愛，而不是白皙可愛。

And in 2017, the company faced a social media outcry over an advert for Dove Body Wash.

而在2017年，該公司因為一則Dove沐浴露的廣告而在社交媒體上面臨著巨大的壓力。

It showed a black woman removing her top to reveal a white woman.

它顯示了一個黑人女子脫掉上衣，露出一個白人女子。

More recently, an ad forced Unilever to pull it.

最近，一則廣告迫使聯合利華將其撤下。

Tressa may hair care products from South African retail stores for 10 days due to a backlash, the company's president on Tuesday told Reuters.

Tressa可能會從南非零售店的護髮產品10天，因為反彈，該公司總裁週二告訴路透社。

We know that removing normal alone will not fix the problem, but we believe it's an important step towards more inclusive definition of beauty.

我們知道，單單去除正常並不能解決問題，但我們相信這是邁向更包容的美的定義的重要一步。

Globally, more than 100 Unilever brands will have the word normal removed.

在全球範圍內，超過100個聯合利華品牌將去掉正常一詞。

It will be replaced with terms such as gray hair for shampoos or moisture replenish the skin creams by March next year.

明年3月前，將用洗髮水的白髮或保溼補水護膚霜等術語代替。