They're taking an iconic brand that has been around for 70 years, and that was cemented in consumer's minds through Toy Story.

他們將一個已經存在了70年的標誌性品牌，通過《玩具總動員》鞏固在消費者心中的地位。

And they're saying, Boy, it's really powerful, but we need to make it more relevant for tomorrow so they're keeping the important components, its authenticity.

他們說，孩子，它真的很強大，但我們需要讓它更適合明天，所以他們要保留重要的成分，它的真實性。

But they're letting kids put it together in new and fresh ways to make it more relevant.

但他們讓孩子們用新奇的方式把它組合在一起，讓它更有意義。