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  • Remember that video I made a while back about the book Enchantment by Guy Kawasaki. So today

  • it's a recommendation video for a book that I think you should read and that is Enchantment

  • by Guy Kawasaki. Oh, yes, long-overdue, I know. Last week he was a part of a PR hangout

  • on Google Plus and he was sharing with Sarah Evans how he uses Google Plus and what you

  • need to do to have an awesome presence there. So since I wrote down a lot of great stuff

  • I thought it would be a good idea to share with you for Social Thursday.

  • One of the first things that he said about social media in general, not just Google Plus

  • is that it's a means to an end. People have a hard time with that when big personalities

  • are on social media and they're using it in a way that obviously there is a goal that

  • we're going to share something here, we want you to buy or we want you to help to advocate

  • for us so that the brand can somehow make money. The reality is that's why a lot of

  • brands are on social media. So it shouldn't really be a surprise to anyone. So Guy just

  • wanted to stress the importance of that and how what he does contributes to that cause,

  • how is he using social media to make people follow and really enjoy the kinds of things

  • that he's doing so that later they'll be interested in buying his latest book or joining a webinar

  • that he's doing or something like that.

  • The main goal for him on Google Plus is to share great stuff. He has 5 million followers

  • and he said it's basically his goal to be on top stories every single day. He tries

  • to share such great content that people will share it like crazy and Google will see it

  • and say okay let's feature Guy again so that he will get in front of more and more people.

  • So if you want to know how to get people to Plus or to share or to follow it's to share

  • great stuff. Just find the best of the best. Make sure it's within your industry if you

  • need to stay really niche. Guy seems to be all the way across the board on his -- which

  • is not a big deal but you know, some of us may need to stay within certain parameters

  • of the type of content that we use. But if you share something great or controversial

  • or whatever it is that it's getting people talking, it's getting that emotion going,

  • the more likely you're going to have things happening for your profile.

  • Next, he said, photos, photos, photos... which is not a surprise because Google Plus really

  • helps you make your photos very big just like on Facebook. So anytime you're sharing an

  • update you should really be using a photo... every time. Make sure the link is there. Make

  • sure the source for the photo is there. Take a screen grab, upload it, share it. The whole

  • update should be photos or really pops and it takes up a lot of space on the news feed.

  • He mentioned a lot of Google Chrome Google Plus extensions that he uses, tools that you

  • can download to your browser to make sharing things on Google Plus even easier.

  • The one that I didn't know about and I think you guys would find really useful, it's called

  • Do Share. If you go to Google Chrome extension store and type in do share, you can download

  • it to your browser and it ultimately helps you schedule updates to Google Plus. Since

  • I'm a Buffer app user this is extremely useful because Buffer app doesn't allow you to schedule

  • for Google Plus global. So if you just embed this into your browser it will make it very,

  • very easy for you to do that. So you can have a Google Plus presence but may be not be there

  • all the time.

  • Last thing to take away is everybody always asks Guy, how did you get so many followers?

  • How did you get so many followers? Well, first of all, he was brand evangelist for Apple.

  • So he's a brand, right? He's got it going on but the one thing that he said that I loved

  • was it took me thirty years to get five million followers. Now how long has Google Plus been

  • around? Not that long. It's what he's done over the period of his career that has helped

  • him grow and helped attract people to learn more about him and get on the Guy Kawasaki

  • bandwagon. So if you want to get that many followers, you need to execute, you need to

  • know what you're doing, you need to know what you want to talk about, you need to know who

  • you are. That's all for Social Thursday.

  • What do you guys think? Are you guys using Google Plus at all? I am definitely using

  • Google Plus. I am not using it to the best of my abilities yet which is exactly why I

  • tuned in for this Google Plus hangout because Guy just kills it over there. And -- but it's

  • a really important network to be on, so you guys should definitely be looking into it

  • if you're not already there. It's Google guys, it's Google. Period. End of story. Like you

  • want Google to like you, use their stuff. All right. Are you with me? Let me know, or

  • Google Plus may -- I always tweet, so that's not fair. You can send me a Google Plus, though,

  • that will be really fun if we start talking over there. I just -- I have been sharing

  • content over there but I guess I haven't been telling anybody to go there and talk to me.

  • But there are people over there that talk to me. Okay. I am not talking to nobody on

  • Google Plus. That would be depressing.

Remember that video I made a while back about the book Enchantment by Guy Kawasaki. So today

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蓋-川崎的Google Plus技巧 (Google Plus Tips From Guy Kawasaki)

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    Hhart Budha 發佈於 2021 年 01 月 14 日
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