Name: 你必須知道，使經濟「更好」的解決方法 The Story of Solutions
Uploaded: 2014-08-24T11:58:23.000Z
Duration: 9 min 7 s

Do you have one of these, of course   not this thing is five years old

你還有這玩意兒嗎? 當然沒有 那是五年前的事了

Can you imagine how much genius and focus it   took to turn a music player into

你能想像嗎? 短短五年內 要從音樂播放器 轉變到

a hand-held computer phone, GPS remote control for   everything in life in just five years.

手持智慧型手機、全球定位系統 等等生活中眾物 需花多少的腦力付諸於此?

The thousands of people who made this thing had to solve thousands of problems

上千位製造者也需解決成千個問題

that literally could not have been solved five years ago.

字面來看 這些問題當然不是五年前就已解決

That's what people can do when the motivated to find solutions to problems.

所以他們才要找出問題的解決之道

But the problems we've been busy solving are   not the problems that most need solving.

不過 我們一直忙於解決的問題 並不是最急需著手的

So much focus has gone into faster, cheaper, newer.

大多流於 要快 要廉價 要新穎的迷思

That we've actually lost ground on things like safer, healthier and more fair.

事實上我們卻忘記了 要安全 健康 及更公道的根本

It's easy for getting better and better at playing the wrong game.

錯的遊戲中要精益求精相當簡單

And, in many ways this system is a lot   like a game, but with very high stakes.

這體系在許多方面 雖然像是個遊戲 但也伴隨相當高的風險賭注

Just like a game our economy was designed by people

例如 我們的經濟像是個被有心人士所設計的遊戲

and like a game it comes with instructions telling us what the goal is.

就如同附加遊戲手冊 說明目標為何

Think about the last time you played a new game

The first thing you did was find out what it means to win

第一件事就是搞懂「贏」是什麼

and that guides every decision you make along the way.

接下來 它就不斷地左右你的抉擇

So naturally the solutions most people are working on pursue this game simple goal

自然地 解決問題的多數人 汲汲營營的那簡單的目標

More money being spent, more roads being built, more malls being opened, more stuff.

投入更多的錢 鋪建多條路 更多購物中心開幕 等等

So we take all the money spent on stuff that makes life better

我們把 提升生活品質上 所撥的經費

and all the money spent on stuff that makes life worse

and we add it together into one big number called GDP.

兩項相加 我們稱此數字為 國內生產總值

We were told that a bigger GDP means we're winning

我們被 GDP數字較高 表示我們贏 的觀念洗腦

So it's the number that thousands of the   rules and laws are designed to increase.

之所以有成千的法規立下 是為了使數字升高

But there's a big difference between more kids   in school or more kids in jail.

但是 最大的差異在於 是有更多的孩童在校園還是在牢中；

More windmills or coal-fired power plants.

有更多的風力發電 還是 火力發電；

More super-efficient public trains or more gas wasted in traffic jams. deh!!

有超高效率的公眾鐵路 還是 更多的廢氣排放在車陣中；

But in this game of more they are counted same.

以「更多」為準則的遊戲 這一切沒啥不同

Now we can't change a game this dumb   one rule or one player at time.

現在我們無法及時地改變遊戲中 愚蠢的規則或遊戲人

The problem is the goal itself. We need solutions that change that.

問題出在目標本身 我們需要能改變它的解決之道

What if we built this game around goal of better.

如果我們以「更好」當作遊戲首要目標呢？

Better education, better health, better stuff.

更好的教育 更好的健康保險 等等

A better chance to survive on this planet.

Changing the goal of the entire economy is a huge task.

要改變整個經濟體系的目標是個浩大工程

But when we focus on game-changing solutions

當我們著眼在改變遊戲規則的解決辦法時

we gradually make it possible for a new game to be played.

To do that we have to be able to   tell the difference between a game-changing solution

我們要能夠辦別　改變遊戲規則的方法

or just a new way to play that old game of more.

與僅僅以新手法　操弄過時遊戲規則之間的不同

For example,let's look at two solutions to one   of the many problems we face today.

舉個例子　看看現今我們所面對到許多問題所下的兩種方針

The scourge of plastic packaging that everyone knows is a disaster for the planet.

大家都知道塑膠袋對地球的蹂躪是種災難

And, here are two groups of people with very   different ideas of solutions to the plastics' problem.

有兩個對照組　對次提出非常不同的見解

and they start by launching a citizen campaign to   ban the plastic bag in their community.

並開始在社區發起禁用塑膠袋的活動

They start a business that gives people's gift cards   to buy stuff if they recycle their plastic waste.

他們刺激經濟　顧客如果回收塑膠廢棄物　則給予禮券回饋

The gift card solution does keep some plastic out of landfills and incinerators.

給予禮券的方式　確實讓塑膠物品　拒掩埋場與焚化爐於千里之外

But it creates more plastic by encouraging people to buy more stuff.

但也同時因鼓吹消費　而增加更多塑膠棄物

Even worse,it teaches that more consumption is the right reword for being a good citizen.

更糟的是　這把好市民與更多消費行為之間劃上等號

Making it even harder to think outside that old game box.

要跳脫舊式框架思考是難上加難

The 'ban the bag' solution is harder to achieve,

Why? Well by volunteering their time these citizens are declaring that

為何？一段時間後　這些市民表示

there's something more important to them than just earning and spending more.

有比僅僅賺錢與更多消費更重要的事

To win this campaign these citizens are gonna have to team up with

為了實踐此活動　這些市民需和有遠見的企業並肩合作

forward-thinking businesses offering alternatives to throw away plastic packaging.

針對丟棄塑膠包裝物　提出替代方案

They're gonna have to build power to fight back against the American Chemistry Council.

接著要提振勢力 對曾替塑膠垃圾製造公司

Which is lobbies for the company’s that make all that plastic junk.

進行遊說的美國化學委員會 提出反擊

And they're gonna have to get out and talk to their neighbors and friends

再者他們須跨出社區 告訴鄰居朋友

inspiring yet more people to begin to question the old game.

以啟發更多人 省思我們的舊遊戲

This is exactly what's happening in towns and cities all across the world

這正是全世界大小城鎮正在發生的

But can banning a few million plastic bags transform the goal of the game.

難道禁用了幾百萬個塑膠袋 真地可以改變舊遊戲的目標嗎?

By itself no,but in combination with millions of others working on

靠單一力量當然不夠 但如果再和上百萬個真正地關切

game-changing solutionsthat they care about, YES.

改變遊戲計畫的人一起合作 那麼答案是 Yes

Together these solutions are beginning to turn the tide.

綜合起來 這些解決辦法才開始扭轉情勢

當這些人勢力崛起 開始改變遊戲時

They work to ensure the local solutions they create get copied in scaled up.

在實踐的同時也確保地方措施的力量層層而起

And when they see the solutions getting blocked   by corporations with way too much influence

遇到其它手腕強大企業的阻撓力量時

they team up with other solutionerias to fight for real democracy

他們則肩並肩 為真正的民主而戰

Gift cards will never do that but thousands a citizen campaigns can.

這是禮券所做不到的 不過成千的市民卻可以

Whenever I'm asked to join in a solution   I want to know if it's transformational

只要有求於參與任何計畫 我會先問是否有任何扭轉現況的可能

I want to know that it G-gives people more power

taking power back from corporations to build democracy.

O - opens people's eyes to the truth that once basic needs are met

O 代表 Open 人民睜大眼看清事實 基本需求一旦滿足

happiness and well-being don't come from buying more stuff

快樂與樂活並非來自於更多的消費行為

but from communities, our health and a sense of purpose

反而來自於群體間向心力 健康的軀體 與有目標的生活

A 代表 accounts  指包括在人民與土地上

including the toll it takes some people and the planet

In other words it internalize it's cost instead of externalizing them

也就是說 如今大多企業的所做所為

L - lessens the enormous wealth gap between those   who can't even meet the basic needs

L 則代表 Lessens 縮短那些無法湖口 與那些

and those who consumed way more than their fair share.

消費多於真正所需的人們 之間的貧富差距

When I see solution that does all that or can be redesigned to

當解決方針符合這四個目標 或可作些許調整

I'm in. And they're popping up everywhere.

我願意加入 人民也如雨後般春筍挺身而出