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  • The Story of Solutions

    解決之道的起迄

  • Do you have one of these, of course not this thing is five years old

    你還有這玩意兒嗎? 當然沒有 那是五年前的事了

  • now everyone's got on of these

    現在人手一支這個

  • Can you imagine how much genius and focus it took to turn a music player into

    你能想像嗎? 短短五年內 要從音樂播放器 轉變到

  • a hand-held computer phone, GPS remote control for everything in life in just five years.

    手持智慧型手機、全球定位系統 等等生活中眾物 需花多少的腦力付諸於此?

  • Seriously

    說實在地

  • The thousands of people who made this thing had to solve thousands of problems

    上千位製造者也需解決成千個問題

  • that literally could not have been solved five years ago.

    字面來看 這些問題當然不是五年前就已解決

  • That's what people can do when the motivated to find solutions to problems.

    所以他們才要找出問題的解決之道

  • But the problems we've been busy solving are not the problems that most need solving.

    不過 我們一直忙於解決的問題 並不是最急需著手的

  • So much focus has gone into faster, cheaper, newer.

    大多流於 要快 要廉價 要新穎的迷思

  • That we've actually lost ground on things like safer, healthier and more fair.

    事實上我們卻忘記了 要安全 健康 及更公道的根本

  • It's easy for getting better and better at playing the wrong game.

    錯的遊戲中要精益求精相當簡單

  • And, in many ways this system is a lot like a game, but with very high stakes.

    這體系在許多方面 雖然像是個遊戲 但也伴隨相當高的風險賭注

  • Just like a game our economy was designed by people

    例如 我們的經濟像是個被有心人士所設計的遊戲

  • to get everyone to play by certain rules

    行內的人士遵守行規

  • and like a game it comes with instructions telling us what the goal is.

    就如同附加遊戲手冊 說明目標為何

  • Think about the last time you played a new game

    回想一下 你上次玩的新遊戲

  • Remember ?

    還記得嗎?

  • The first thing you did was find out what it means to win

    第一件事就是搞懂「贏」是什麼

  • and that guides every decision you make along the way.

    接下來 它就不斷地左右你的抉擇

  • So naturally the solutions most people are working on pursue this game simple goal

    自然地 解決問題的多數人 汲汲營營的那簡單的目標

  • and that goal is more.

    這最終目標就是「更多」

  • More money being spent, more roads being built, more malls being opened, more stuff.

    投入更多的錢 鋪建多條路 更多購物中心開幕 等等

  • That's what economists call growth.

    經濟學家稱之為 成長

  • So we take all the money spent on stuff that makes life better

    我們把 提升生活品質上 所撥的經費

  • and all the money spent on stuff that makes life worse

    與使生活品質下降 所花的成本

  • and we add it together into one big number called GDP.

    兩項相加 我們稱此數字為 國內生產總值

  • We were told that a bigger GDP means we're winning

    我們被 GDP數字較高 表示我們贏 的觀念洗腦

  • So it's the number that thousands of the rules and laws are designed to increase.

    之所以有成千的法規立下 是為了使數字升高

  • But there's a big difference between more kids in school or more kids in jail.

    但是 最大的差異在於 是有更多的孩童在校園還是在牢中;

  • More windmills or coal-fired power plants.

    有更多的風力發電 還是 火力發電;

  • More super-efficient public trains or more gas wasted in traffic jams. deh!!

    有超高效率的公眾鐵路 還是 更多的廢氣排放在車陣中;

  • But in this game of more they are counted same.

    以「更多」為準則的遊戲 這一切沒啥不同

  • Now we can't change a game this dumb one rule or one player at time.

    現在我們無法及時地改變遊戲中 愚蠢的規則或遊戲人

  • The problem is the goal itself. We need solutions that change that.

    問題出在目標本身 我們需要能改變它的解決之道

  • What if we built this game around goal of better.

    如果我們以「更好」當作遊戲首要目標呢?

  • Better education, better health, better stuff.

    更好的教育 更好的健康保險 等等

  • A better chance to survive on this planet.

    在我們藍星上 有機會活得更好

  • That's what we all want. right?

    這就是我們要的 不是嗎?

  • So should that be what winning means.

    這應該才是所謂的「贏」

  • Changing the goal of the entire economy is a huge task.

    要改變整個經濟體系的目標是個浩大工程

  • Of course we can't do it all at once.

    當然這不是一蹴可幾

  • But when we focus on game-changing solutions

    當我們著眼在改變遊戲規則的解決辦法時

  • we gradually make it possible for a new game to be played.

    也慢慢地使新的遊戲成為可能

  • To do that we have to be able to tell the difference between a game-changing solution

    我們要能夠辦別 改變遊戲規則的方法

  • or just a new way to play that old game of more.

    與僅僅以新手法 操弄過時遊戲規則之間的不同

  • For example,let's look at two solutions to one of the many problems we face today.

    舉個例子 看看現今我們所面對到許多問題所下的兩種方針

  • The scourge of plastic packaging that everyone knows is a disaster for the planet.

    大家都知道塑膠袋對地球的蹂躪是種災難

  • Especially the oceans.

    尤其是對海洋

  • And, here are two groups of people with very different ideas of solutions to the plastics' problem.

    有兩個對照組 對次提出非常不同的見解

  • These guys decide that enough is enough

    這群人認為夠用就好

  • and they start by launching a citizen campaign to ban the plastic bag in their community.

    並開始在社區發起禁用塑膠袋的活動

  • these guys have a different solution.

    另一群人又有不同的方法

  • They start a business that gives people's gift cards to buy stuff if they recycle their plastic waste.

    他們刺激經濟 顧客如果回收塑膠廢棄物 則給予禮券回饋

  • Both of these are happening right now,

    現今 這兩種現象都正在發生

  • but only one if them changes the game.

    但僅有一方真正改變遊戲規則

  • The gift card solution does keep some plastic out of landfills and incinerators.

    給予禮券的方式 確實讓塑膠物品 拒掩埋場與焚化爐於千里之外

  • But it creates more plastic by encouraging people to buy more stuff.

    但也同時因鼓吹消費 而增加更多塑膠棄物

  • Even worse,it teaches that more consumption is the right reword for being a good citizen.

    更糟的是 這把好市民與更多消費行為之間劃上等號

  • Making it even harder to think outside that old game box.

    要跳脫舊式框架思考是難上加難

  • The 'ban the bag' solution is harder to achieve,

    禁用塑膠袋更難以付諸實行

  • but it's a game-changer.

    不過卻真正地改變遊戲

  • Why? Well by volunteering their time these citizens are declaring that

    為何?一段時間後 這些市民表示

  • there's something more important to them than just earning and spending more.

    有比僅僅賺錢與更多消費更重要的事

  • To win this campaign these citizens are gonna have to team up with

    為了實踐此活動 這些市民需和有遠見的企業並肩合作

  • forward-thinking businesses offering alternatives to throw away plastic packaging.

    針對丟棄塑膠包裝物 提出替代方案

  • They're gonna have to build power to fight back against the American Chemistry Council.

    接著要提振勢力 對曾替塑膠垃圾製造公司

  • Which is lobbies for the company’s that make all that plastic junk.

    進行遊說的美國化學委員會 提出反擊

  • And they're gonna have to get out and talk to their neighbors and friends

    再者他們須跨出社區 告訴鄰居朋友

  • inspiring yet more people to begin to question the old game.

    以啟發更多人 省思我們的舊遊戲

  • This is exactly what's happening in towns and cities all across the world

    這正是全世界大小城鎮正在發生的

  • and they're winning.

    而他們贏了

  • But can banning a few million plastic bags transform the goal of the game.

    難道禁用了幾百萬個塑膠袋 真地可以改變舊遊戲的目標嗎?

  • By itself no,but in combination with millions of others working on

    靠單一力量當然不夠 但如果再和上百萬個真正地關切

  • game-changing solutionsthat they care about, YES.

    改變遊戲計畫的人一起合作 那麼答案是 Yes

  • Together these solutions are beginning to turn the tide.

    綜合起來 這些解決辦法才開始扭轉情勢

  • As people build power to change the game

    當這些人勢力崛起 開始改變遊戲時

  • their citizen muscles grow.

    國民也一並硬了起來捲起袖子

  • They work to ensure the local solutions they create get copied in scaled up.

    在實踐的同時也確保地方措施的力量層層而起

  • And when they see the solutions getting blocked by corporations with way too much influence

    遇到其它手腕強大企業的阻撓力量時

  • they team up with other solutionerias to fight for real democracy

    他們則肩並肩 為真正的民主而戰

  • by the people, for the people.

    所謂的民治與民享

  • Gift cards will never do that but thousands a citizen campaigns can.

    這是禮券所做不到的 不過成千的市民卻可以

  • Whenever I'm asked to join in a solution I want to know if it's transformational

    只要有求於參與任何計畫 我會先問是否有任何扭轉現況的可能

  • will it change the goal.

    能夠改變目標嗎?

  • To figure it out I use the word GOAL

    來了解一下我說的關鍵字: GOAL

  • I want to know that it G-gives people more power

    G 代表Give 給予人民更多力量

  • taking power back from corporations to build democracy.

    企業主放下身段建立民主

  • O - opens people's eyes to the truth that once basic needs are met

    O 代表 Open 人民睜大眼看清事實 基本需求一旦滿足

  • happiness and well-being don't come from buying more stuff

    快樂與樂活並非來自於更多的消費行為

  • but from communities, our health and a sense of purpose

    反而來自於群體間向心力 健康的軀體 與有目標的生活

  • A - accounts for all the cost it creates

    A 代表 accounts 指包括在人民與土地上

  • including the toll it takes some people and the planet

    所花下的成本

  • In other words it internalize it's cost instead of externalizing them

    也就是說 如今大多企業的所做所為

  • as most businesses do today.

    是內化而非外化成本的行為

  • L - lessens the enormous wealth gap between those who can't even meet the basic needs

    L 則代表 Lessens 縮短那些無法湖口 與那些

  • and those who consumed way more than their fair share.

    消費多於真正所需的人們 之間的貧富差距

  • When I see solution that does all that or can be redesigned to

    當解決方針符合這四個目標 或可作些許調整

  • I'm in. And they're popping up everywhere.

    我願意加入 人民也如雨後般春筍挺身而出

  • Like the Evergreen cooperatives in Cleveland.

    例如在克里夫蘭的常春藤公司

  • Where worker owners are running green businesses.

    員工與企業主一同 綠活企業

  • A laundry, a solar company and a super productive urban farm

    洗衣公司 太陽能公司 與高產量的都市農場

  • that are healthy and safe.

    是健康而且安全的

  • They provide secure jobs to people that the old game has left behind.

    他們提供安全的工作機會 給予被舊遊戲所遺忘的人們

  • We all know we need to get businesses out of our democracy.

    我們都知道要把商業拒於民主之外

  • But cooperative go even further bring democracy into the businesses.

    不過 企業卻將民主概念帶入商業行為

  • Sustainable,democratic, equitable.That's a game-changer.

    永續 民主 公義 這就改變了舊遊戲

  • Or in Capennori a town in Italy where local citizens working with businesses and governments

    在義大利一城鎮 卡潘諾當地的市民與企業 政府一同合作

  • are not just seeking to manage waste better

    他們不僅尋求 管理廢棄物更佳的解決之道

  • but they're questioning the very inevitability of waste.

    更質疑廢棄物的不可避免性

  • They're promoting solutions to waste not with expensive techno fixes

    他們更提倡 不用昂貴的科技 處理廢棄物

  • but by working together as a community to reclaim compost for the soil,

    反到利用社群力量取得土壤所需的生質物肥

  • to find reusable substitutes for disposable products

    替拋棄式用品 找尋可重複使用的方案

  • and then to put discarded material to good use.

    再將已丟棄的物材做重新利用

  • They've already reduce some wast by eighty-two percent

    這樣已經減少了82%的廢棄物

  • while creating jobs and building social fabric.

    同時創造更多工作機會 也建立社會網絡

  • And how about the new trend of collaborative consumption

    另外 共同消費的新趨勢聽起來如何?

  • formerly known as 'sharing'.

    先前稱作 「共享」

  • Sharing may sound like the theme of Barney song

    乍聽下像是 小博士邦尼的主題曲

  • but think about it, it's a huge challenge to the old game.

    想一想 對舊遊戲這真的是一大挑戰

  • It gets as off the treadmill of 'More-More-More',

    像要關掉 更多 再多 再更多的慢跑機一樣

  • conserves resources, gives people access to stuff they otherwise couldn't afford and builds communities.

    維護資源 提供物資給無法負擔的人們 與建立網絡

  • what's it look like?

    這看來像甚麼?

  • Bike share programs in major cities,

    在大城市的公用腳踏車

  • online platforms to let as share everything from our cars to our homes to camping gear.

    網路分享平台 從汽車到露營工具應有盡有

  • In my town the public library system lends out tools.

    在我城鎮的圖書館 甚至外借工具

  • There's just no reason that every house needs its own power drill,

    如果我們可以共享 那麼家家戶戶人家各有一台

  • crème brûlée torch, scanner, wheelbarrow,a bike pump when we can share.

    電鑽 焦糖布丁用的火炬 掃描器 獨輪推車 打氣筒 實在不合理

  • As transformational solutions like these gains traction

    當這等的轉變方針走過並留下痕跡後

  • we will reach a tipping point. If we keep focused on the new goal of better.

    我們會昇華到一個境界 如果我們持續地致力於 更好的新目標

  • Without a new goal all the work we're doing to build a better future will be

    若沒有我們致力於的新目標 要建造一個更好的未來

  • A not enough and B really hard.

    要嘛 後盾不足 要嘛 實在有夠困難

  • Too much genius and focus will continue to go to solving problems like iPhone battery life

    當威脅人類生命的問題失控時

  • while the problems that threaten human life spin out of control.

    太多的腦力 依然繼續付諸在解決iPhone電池壽命這等問題

  • Five years ago when we made the story of stuff

    五年前 當我們製作 「東西的故事」影片時

  • we started building a community of people who sensed that something was really wrong with this old game.

    我們結集一群有意識到現況的一群人 建立了社群

  • We agreed there was a problem.

    我們一致認為這出了差錯

  • Now it's time to build the solutions.

    現在是找出解決辦法的時候

  • Solutions that won't just change a few of the rules but will change the entire game.

    不僅僅改變部分的規則 更改變了整個遊戲

  • Wanna help? Come on let's do it.

    想助一臂之力嗎? 來吧! 做就對了

The Story of Solutions

解決之道的起迄

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