Name: 獨家揭祕飛躍功夫鞋是如何煉成的？ (Exclusive Look at How Feiyue Kung Fu Shoes Are Made)
Uploaded: 2020-12-17T18:20:34.000Z
Duration: 6 min 44 s

You might have seen these sneakers on the feet of celebrities

你可能在名人的腳上看到過這種運動鞋。

或者是少林和尚和武林高手的故事

These light canvas sneakers are a street fashion icon.

這雙輕盈的帆布運動鞋是街頭時尚的標誌。

The brand has worked with big names like Céline and Marvel.

該品牌曾與Céline、Marvel等大牌合作。

So how do you know which one you're wearing?

那你怎麼知道自己穿的是哪一件呢？

In this town alone, there are more than 100 shoe factories.

僅在這個鎮上，就有100多家鞋廠。

about 3,000 workers clock into the Feiyue factory here

約3000名工人在這裡的飛躍工廠打卡。

and it sells an average five million pairs a year across China.

並在中國各地平均每年銷售500萬雙。

because it had access to a lot of rubber.

The rubber sole is then glued to a canvas top.

The shaped shoes then go into a giant vulcanizing oven,

然後，成型的鞋子會進入一個巨大的硫化爐。

which is heated at 275 degrees Fahrenheit

Every year, the design team comes up with

13,000 to 15,000 designs for Feiyue sneakers.

飛躍運動鞋的設計13000到15000個。

But only about 300 make it to production.

The most iconic design remains the Feiyue 501,

最具代表性的設計依然是飛躍501。

這種風格可以追溯到20世紀50年代。

Back then, the company was actually making military shoes.

那時候，公司其實是在做軍鞋。

在中文裡，飛躍的意思是躍進。

when China was hoping to rapidly industrialize

在中國希望迅速實現工業化的時候

and overtake the West in just four years.

The design was inspired by the military shoes

In their first year, the company sold 4.7 million pairs.

在他們的第一年，公司就賣出了470萬雙。

People loved the shoes for their durability,

人們喜歡這雙鞋，因為它的耐用性。

Feiyue continued to be popular through the 1970s and '80s.

飛躍在上世紀七八十年代持續流行。

But things changed when China opened its market

但當中國開放市場後，情況發生了變化

Foreign brands like Nike and Adidas quickly overtook Feiyue.

耐克、阿迪達斯等外資品牌很快就超越了飛躍。

And the rights to Feiyue were sold to the current owners,

而飛躍的版權也賣給了現在的老闆。

But that's when the other Feiyue comes into the story.

但這時，另一個飛雪就出現在故事中。

In 2005, a French entrepreneur named Patrice Bastian

2005年，一位名叫Patrice Bastian的法國企業家。

discovered the shoes while learning martial arts in Shanghai.

在上海學習國術時發現了這雙鞋。

He saw potential to sell them outside China

他看到了在中國以外銷售的潛力

he didn't buy them from the original factory.

He had actually bought them from a contractor.

他其實是從一個承包商那裡買來的。

而與此同時，巴斯蒂安開始製作

and that's when the brand started to take off.

而這時，品牌也開始有了起色。

It quickly became a favorite of skateboarders

它迅速成為滑板愛好者的最愛。

And soon, the collaborations with Marvel and Céline rolled in.

而很快，與萬事利和賽琳的合作也滾滾而來。

原本飛躍的製造者們都在發愁。

Because even though Feiyue was soaring worldwide,

因為即使飛雪在全球範圍內飛速發展。

reintroduced a new generation of Chinese to Feiyue.

將新一代的中國人重新引入飛躍。

And now Liu and his team are trying to differentiate themselves

而現在，劉強東和他的團隊正在努力實現差異化發展

Actually, you can also get them at the Goldthread Shop.

其實，你也可以在金線坊買到。

They're actually the original ones from the factory.

If you liked that video, we've done a lot of other stories

如果你喜歡這個視頻，我們還做了很多其他的故事。

about iconic brands on this side of the world,

and don't forget to subscribe to @Goldthread2.