creativity

創意

There used to be quite a lot of creative jobs around

以前周圍有不少創意工作

But they've been disappearing since at least the middle of the 19th century

但至少從19世紀中葉開始，它們就已經消失了。

In that century the English art critic and social reformer

在那個世紀，英國藝術批評家和社會改革家。

John Ruskin pointed out that the medieval building industry had once left its builders-- room for a huge amount of creativity

約翰-羅斯金指出，中世紀的建築業曾經給建築商留下了--巨大的創造空間。

evident in the way that these craftsmen had had fun carving

從這些工匠們的雕琢樂趣中可以看出

Gargoyles grotesque animal or human faces in distinctive shapes high up on cathedral roofs

怪獸

The stonemasons might have had to work to a fixed overall design and their toil was not always easy

石匠們可能要按照固定的整體設計來施工，他們的辛苦並不總是輕鬆的。

but the gargoyle symbolized a fundamental freedom seen in many kinds of

但巨龍象徵著一種基本的自由，在許多種類的產品中都可以看到。

Pre-industrial work the freedom to place a personal creative stamp on one's work

工業化前的工作，可以自由地在自己的作品上打上個人創作的烙印。

Nowadays, there are some creative jobs around of course

現在，周圍當然有一些創造性的工作。

but the majority of those involved in

但大多數參與

Making and selling say phones or furniture or buildings will have no opportunity to be creative

製作和銷售比如說手機或傢俱或樓房，將沒有機會發揮創意。

themselves

自己

They belong instead to a highly anonymous army of labour

他們屬於一支高度匿名的勞工隊伍。

Working with in vast companies and that executes the creative designs of a lucky few

與眾多公司合作，並執行少數幸運兒的創意設計。

Modern capitalism has radically reduced the number of jobs which retain any component of creativity in them

現代資本主義已經從根本上減少了保留任何創造性成分的工作數量。

Take for example. The Eames chair designed by Charles and Ray Eames

舉個例子查爾斯和雷-伊姆斯設計的伊姆斯椅。

Which went into production in?

哪些投入生產在？

1956 it is a highly distinctive creation that deeply reflects the ideals and outlook of the couple who designed it if

1956年，它是一個非常獨特的創作，深刻地反映了設計它的夫婦的理想和觀點，如果。

They'd been artisans operating their own small workshop

他們一直是工匠，經營著自己的小作坊。

They would perhaps have sold a few dozen such chairs to their local customers in a lifetime

他們也許一生中會賣出幾十把這樣的椅子給當地的顧客。

instead because they worked under modern capitalism many hundreds of thousands of chairs have been and

而不是因為他們在現代資本主義下工作，許多幾十萬張椅子已經被，而且還在。

Continue to be sold

繼續銷售

That's wonderful in a sense but a side effect of this triumph has been that the demand for well-designed

從某種意義上說，這是很好的，但這種勝利的一個副作用是，對設計精良的

interesting chairs has been

有趣的椅子已被

substantially cornered a

拐了個大彎

New creative person wanting to make a new kind of office chair nowadays has to face the fact that it's already possible

現在的新創意人想要製作一種新型的辦公椅，必須要面對一個事實，那就是已經可以了

To buy a very nice example

要買一個非常好的例子

Designed by two geniuses and available for rapid delivery at a competitive price in other words

由兩位天才設計，並以有競爭力的價格快速交付，換句話說就是

You won't stand too much chance of success

你的成功機會不大

We're familiar with the idea that the wealth of the world is being ever more tightly

我們熟悉的想法是，世界上的財富正在被越來越緊密地。

concentrated in the hands of a relatively small number of people

集腋成裘

the infamous

臭名昭著

1% but capitalism doesn't only concentrate money

1％，但資本主義並不只是集中資金

There's a more poignant less familiar fact that it's only a small number of people are sometimes

還有一個更尖銳的不太熟悉的事實，那就是隻有少數人有時候是

Overlapping but often different 1% who can have interesting that is creative work

重疊但往往不同的1％，誰可以有有趣的，是創造性的工作。

It's telling that we are at this point in history

我們在這個歷史階段，很能說明問題。

Obsessed with the romance of individual creative geniuses our society has developed an ear

痴迷於個人創作天才的浪漫，我們的社會已經形成了一個耳目

fetishistic interest in stories of brilliant startups colorful fashion gurus and idiosyncratic

對輝煌的創業公司、多彩的時尚大師和特立獨行的故事有迷戀的興趣。

Filmmakers we might like to think we're turning to them for inspiration

我們可能會認為我們正在向他們尋求靈感的電影人。

But it may be more the case that we are using them to compensate us for a painful gap in our own lives

但更多的可能是我們在用它們來彌補自己生活中的痛苦空白

Just as it was in the 19th century during mass migration to cities that novels and pictures about country life

就像19世紀大量移民到城市時，關於鄉村生活的小說和圖片一樣。

achieved unprecedented popularity

盛況空前

among newly urban audiences

在新都市人中

The many interviews and profiles of creative types in the media at the moment

當下媒體對創意型人物的諸多采訪和介紹。

mask the fact that for almost all of us it will prove almost impossible to compete against the forces of

掩蓋了一個事實，即對我們幾乎所有人來說，它將證明幾乎不可能競爭的力量。

standardization

標準化

Far more than because of anything we may ourselves have done most of us are highly likely to find a considerable portion of our work

比起我們自己所做的任何事情，我們中的大多數人極有可能發現我們的工作中有相當大的一部分。

free of opportunities to carve our own gargoyles and

雕刻我們自己的小精靈的機會。

Therefore will find it distinctly boring

所以會覺得很無聊

We are certainly richer now than we've ever been and then we ever were in a pre-industrial world

我們現在肯定比以往任何時候都要富裕，然後我們在前工業化的世界裡也是如此

But our work is arguably a lot less filled with day to day

但我們的工作可以說是少了很多，充滿了日復一日的工作

Opportunities to mark what we're making with a stamp of our own creative spark

有機會在我們製作的東西上蓋上自己創意火花的印章。

To join a community of like-minded people who also enjoy watching and discussing our videos

加入一個由喜歡觀看和討論我們視頻的志同道合者組成的社區

You can download our app just follow the link on your screen now

您可以下載我們的應用程序，只需按照您螢幕上的鏈接，現在。