These days, it seems like new diets, superfoods and exercise routines are popping up everywhere we look.

這些天來，似乎新的飲食、超級食品和運動程序都在我們所看到的地方出現。

Trends like these have been around for decades, and they show no sign of slowing down.

這樣的趨勢已經存在了幾十年，而且沒有任何放緩的跡象。

But why are they so popular?

但為什麼會如此受歡迎呢？

And how can you determine if they're effective?

又如何判斷它們是否有效呢？

Let's examine these fads through the lens of critical thinking.

讓我們從批判性思維的角度來審視這些熱潮。

Let's say you run into an ad for an exercise plan that promises weight loss and a sleek physique.

比方說，你碰上了一個承諾減肥和纖瘦體態的運動計劃的廣告。

The first thing you want to do is ask yourself, Is there something being sold here?

你要做的第一件事就是問自己，這裡有什麼東西在賣嗎？

Behind many health craze is is some sort of product.

很多健康熱潮的背後是是某種產品。

In this case, it could be exercise equipment, ah, subscription or content behind a paywall before going all in and clicking by.

在這種情況下，可能是健身器材啊，訂閱或付費牆後的內容，然後再全身心投入，點擊通過。

Consider this.

考慮到這一點。

Does the company have your best interests at heart, or are they selling something that's ineffective or misleading?

該公司是否以你的利益為重，還是在銷售一些無效或誤導性的東西？

Be sure to do your research and see if there's any kind of evidence backing up their product.

一定要做調查，看看是否有任何形式的證據支持他們的產品。

In some cases, you might hear about a certain health craze because it's immensely popular.

在某些情況下，你可能會聽到某種健康熱潮，因為它非常受歡迎。

When this happens, it's important to take a look at the trend and ask why, before jumping in Is it popular because it actually works, or is it popular because it has effective marketing?

當這種情況發生時，在跳槽之前，要先看看這個趨勢，問一問為什麼，是因為它真的有效，還是因為它有有效的營銷而流行？

Many health craze is gained popularity because people want them toe work.

很多健康熱潮受到歡迎，因為人們希望他們有效。

They're searching for an answer to their problems.

他們在尋找解決問題的答案。

A lot of companies market their products as quick or easy, and people buy into them because they want quick and easy results.

很多公司在推銷自己的產品時，都會說是快速或簡單，人們之所以買賬，是因為他們想要快速、簡單的結果。

Just because a health craze is popular doesn't necessarily mean that it's healthy or that it's the right one for you.

某種健康熱潮的流行並不意味著它一定是健康的，也不意味著它是適合你的。

With all of these, health craze is, there is an inevitable cycle.

這些，健康熱潮是，有一個必然的循環。

The current ones fade away and new ones appear to take their place.

現在的人逐漸消失，新的人出現，取而代之。

Most trends don't stand the test of time because they're hype dies down or they're found to be less effective than advertised.

大多數趨勢經不起時間的考驗，因為他們的炒作消失了，或者他們被發現比廣告中的效果差。

And if the crazes of the past have faded away, we should probably view any new trends that rise up through a critical lens.

而如果說過去的熱潮已經褪去，我們或許應該用批判的眼光來看待任何興起的新潮流。

Amidst this sea of health craze is, it's ultimately up to you to think critically and find the one that's effective, healthy and right for you, g c f.

在這茫茫的健康熱潮中是，最終還是要靠你批判性的思考，找到有效的、健康的、適合自己的。