Google, Amazon and so on.

谷歌、亞馬遜等。

But one of the richest men in the world has made his fortune through the most traditional

但世界上最富有的人之一卻通過最傳統的方式發家致富。

business you can think about - selling clothes.

你能想到的生意--賣衣服。

In fact, in the summer of 2017, the shares of his company soared and for a couple of

事實上，在2017年夏天，他的公司股價大漲，一連幾

hours and he held the title of the richest man in the world.

小時，他擁有世界首富的稱號。

But Gates claimed back his position later on the same day.

但蓋茨在同一天晚些時候又索回了自己的位置。

Without any formal education except for the first few years in school, he has built the

除了在學校的前幾年，沒有接受過任何正規的教育，他就建立了。

largest clothing company in the entire world.

全球最大的服裝公司。

It all started in Spain.

這一切都始於西班牙。

Back then child labor was normal.

那時，童工是正常的。

So Amancio left school at the age of 13 to start working as a delivery boy in a local

所以阿曼西奧在13歲時就離開了學校，開始在當地的一家公司做送貨員。

shirtmaker shop.

襯衫店。

Where he learned to make clothes by hand.

在那裡，他學會了手工製作衣服。

He loved his job and started excelling at it, so much that by the time he was 24, he

他熱愛他的工作，並開始在工作中表現出色，以至於在他24歲的時候，他

was appointed as a manager.

被任命為經理。

Not bad for the 1960s, right?

對六十年代來說還不錯吧？

Ortega realized that only the wealthy residents could afford their clothes so he started working

奧爾特加意識到，只有富裕的居民才能買得起他們的衣服，所以他開始工作。

on his own designs that are more affordable.

在他自己的設計上，更實惠。

He started producing pretty similar designs but at a much lower cost targeting the rest

他開始生產類似的設計，但成本更低，目標是其餘的人。

of the residents.

的居民。

His strategy work out and he successfully sold all of his designs and used the earnings

他的策略成功了，他成功地賣掉了他所有的設計，並使用了他的收入。

to open his first factory in 1963

在1963年開設了他的第一家工廠

Finally, in 1975, he decided to establish his own brand and named Zara.

終於，在1975年，他決定建立自己的品牌，並命名為Zara。

Zara's strategy was absolutely simple, sell quality products for a reasonable price so

Zara的策略絕對是簡單的，以合理的價格賣出優質的產品，所以。

that everyone could afford them.

每個人都能負擔得起。

This strategy seems so obvious, why others didn't use it.

這個策略看起來很明顯，為什麼別人不用呢。

When Ortega was working in that shirtmaker store.

當Ortega在那家襯衫店工作的時候。

He realized that how the cost of the garments significantly increase when they move from

他意識到，服裝的成本如何顯著增加，當他們從中國轉移到美國。

designers to factories to stores.

從設計師到工廠到商店。

He learned the importance of delivering products directly to consumers without third-party

他了解到直接向消費者提供產品的重要性，而不需要第三方

distributors.

分銷商。

So Zara started doing everything by itself.

所以Zara開始自己做一切事情。

This reducing the cost

這降低了成本

But Ortego's ambitions didn't stop there, it was time to go international.

但奧爾特戈的野心並沒有停止，是時候走向國際了。

He established his first store outside Spanish borders in Portugal, in 1988.

1988年，他在葡萄牙建立了他在西班牙境外的第一家商店。

And a year later In New York.

一年後在紐約

And since then the company has been unstoppable.

從此，公司的發展勢不可擋。

Ortega realized he can't target all the segments of the market through Zara.

奧爾特加意識到，他無法通過Zara鎖定所有細分市場。

So he acquired many different brands such as Pull&Bear, Bershka, Massimo Dutti and so

所以他收購了許多不同的品牌，如Pull&Bear、Bershka、Massimo Dutti等。

on.

在：

And formed them all under a holding company - Inditex.

並將它們全部組建在一家控股公司--Inditex旗下。

But Zara is the biggest of them, it accounts for over 60% of total sales.

但Zara是其中最大的一個，它佔總銷售額的60%以上。

Unlike other brands, Zara didn't waste money on advertisements.

與其他品牌不同，Zara沒有在廣告上浪費錢。

It knew that as long as there are quality clothes for affordable prices, people are

它知道，只要有優質的衣服，實惠的價格，人們就會

going to buy them, so they kept opening new stores instead.

去買，所以他們不斷開新店，而不是。

By the year 2000, Zara had stores all around North America and Europe.

到了2000年，Zara的店鋪遍佈北美和歐洲。

So it was time to invade Asia and the rest of the world.

所以，是時候入侵亞洲和世界其他地區了。

Inditex has over 7000 stores now.

Inditex現在有7000多家門店。

What also sets them apart is that, since everything is done in-house.

還有一點與眾不同的是，由於一切都在內部完成。

Zara can design a product and get them into stores in less 2 weeks compare to 6 month

Zara可以在2周內設計出一個產品，並將其送入商店，而不是6個月。

which is industry average.

這是行業平均水平。

Ortega followed just in time production strategy.

奧特加遵循的是及時生產策略。

That means they made their supply chain so effective that they could supply their stores

這意味著他們使他們的供應鏈變得非常有效，以至於他們可以為他們的商店供貨。

in less than 48 hours.

在不到48小時內。

Which means, they don't need to order more than they need and if something is selling

這意味著，他們不需要訂購超過他們需要的東西，如果東西在賣的時候

too good.

太好。

They know that they can have it back on the shelves in 48 hours.

他們知道，他們可以在48小時內將其重新上架。

That provided Zara with absolutely unique advantage.

這為Zara提供了絕對獨特的優勢。

This incredible success story started with a 13-year-old kid who simply had a dream and

這個令人難以置信的成功故事是從一個13歲的孩子開始的，他只是有一個夢想和

didn't have any formal education.

沒有接受過任何正規教育。

It seems like nothing is impossible as long as you are patient, dedicated and hard working.

似乎只要你有耐心、專心、努力，就沒有什麼是不可能的。

But in today's world with the rise of the internet, the first thing you have to do when

但在互聯網興起的今天，你首先要做的是當

you start a project is to register your domain.

你開始一個項目是註冊你的域名。

Imagine starting your business but then finding out that your domain is already taken.

想象一下，當你開始創業時，卻發現你的域名已經被搶注了。

That's exactly why you need Hover because registering a domain through Hover is much

這正是您需要Hover的原因，因為通過Hover註冊一個域名是非常重要的。

easier than you think.

比你想象的要容易。

You can do it right now with a few simple clicks and get 10% off using the link hover/proactive

您現在就可以通過簡單的點擊，使用懸浮/主動鏈接獲得10%的折扣。

thinker.

思想家。

With over 400 domain extensions, you will definitely find what will fit your business

擁有超過400個域名擴展名，您一定會找到適合您的業務。

or project.

或項目。

I personally use Hover because, they have an amazing support team in case if get confused

我個人使用Hover，因為他們有一個了不起的支持團隊，如果得到困惑的情況下。

with something, which doesn't really happens because they have made everything easy and

與一些事情，這並沒有真正發生，因為他們已經使一切都變得簡單和。

simple.

簡單。

So, definitely it worth checking them out and giving them a try.

所以，絕對值得去看看，去試一試。

At the same time, you will be supporting this channel.

同時，您也將支持這個管道。

Remember, the link is in the description.

記住，鏈接在描述中。