I think that social media is changing the ways

我認為，社交媒體正在改變人們的生活方式

both in which we experience the emotions of other people

我們都在其中體驗到了別人的情感。

and how we express our emotions publicly.

以及我們如何公開表達自己的情緒。

I think the main thing you have to think about in social media

我認為在社交媒體中，你主要要考慮的是

is that our emotions are a valuable resource.

是我們的情感是一種寶貴的資源。

So it behoves the people who are designing social media networks -

是以，設計社交媒體網絡的人有責任----------。

such as Twitter, Facebook -

如Twitter，Facebook -

to make our emotions as clearly obvious

讓我們的情緒清晰可見

and evident to others as possible.

並儘可能地讓他人看到。

So you may have noticed on Facebook,

所以你可能已經在Facebook上注意到了。

one of the first questions you're greeted with is,

你首先要問的一個問題是：

"What's on your mind?"

"你在想什麼？"

Couple of years ago I noticed sort of a comedy of errors

幾年前，我注意到一種喜劇性的錯誤。

that's brewing in our emotional landscape with social media.

這在我們的情感格局中醞釀著社交媒體。

So in the same year, Facebook finally rolled out its six reaction features.

於是在同年，Facebook終於推出了六大反應功能。

So instead of just simply liking things that your friends have posted,

所以，不要只是簡單的喜歡你朋友發佈的東西。

you could add the heart or the sad face or the angry face.

你可以加上心或悲傷的臉或憤怒的臉。

Mark Zuckerberg at the time said,

馬克-扎克伯格當時說。

"What people want to do is express empathy."

"人們想要做的是表達共鳴。"

But this empathy was again channelled into a discrete set of emotions

但這種共鳴又被引導成了一套離散的情緒

that weren't limitless or boundless.

那不是無邊無際的，也不是無邊無際的。

Now why this is a funny sort of irony,

現在為什麼這是一種有趣的諷刺。

is that in that same year a robot was released onto the market

是在同一年，一個機器人被髮布到市場上的

by a company called Hanson Robotics, and the robot was called Pepper.

由一家名為Hanson Robotics的公司生產，機器人名為Pepper。

And robots such as these were being trained to recognise and I quote,

而像這樣的機器人正在接受訓練，以識別，我引用：

"62 different facial and neck architectural features of humans."

"人類62種不同的面部和頸部建築特徵。"

So while the robots were learning 62 different ways to recognise us,

所以，當機器人在學習62種不同的方式來識別我們的時候。

and to be able to tell what emotions we were feeling,

並能看出我們的情緒。

we were being allowed a range of six emotions on social media.

我們在社交媒體上被允許有一系列的六種情緒。

I'm sure you've noticed this too,

我相信你也注意到了這一點。

that on social media we're asked to experience

在社交媒體上，我們被要求去體驗

two completely different kinds of emotions one after the other.

兩種完全不同的情緒一前一後。

So on your timeline you may see that your best friend's child

所以，在你的時間線上，你可能會看到你最好的朋友的孩子。

is sort of toddling around on the carpet.

是那種在地毯上蹣跚學步的。

You may feel the warmth and excitement of that.

你可能會感受到其中的溫暖和刺激。

And then the next post could be something about

然後下一篇文章可以是關於

7,000 killed in an earthquake.

7000人在地震中喪生。

The way that the timeline and the news feeds are structured

時間線和新聞源的結構方式。

really have no emotional consistency at all.

真的是沒有感情的一致性。

So we're often being jerked in our effective responses

所以我們在有效的應對措施中，經常被抽打著

from one emotion to the next quite quickly.

從一種情緒到另一種情緒相當快。

And I think this century will be about how do we cope

我認為這個世紀將是我們如何應對的世紀。

with these quick gear changes in our emotional lives.

與我們情感生活中的這些快速換擋。

Where people's internal landscapes are being altered

人們的內心景觀正在被改變的地方。

very, very radically from one emotion to the next.

非常，非常徹底地從一種情緒到另一種情緒。

Really the name of the game in social media commerce

真的是社交媒體商業的遊戲名稱

is to make your time on the site as maximum as possible.

是讓你在網站上的時間儘可能的延長。

So a lot of the ways that the websites are designed

所以很多網站的設計方式都是

to encourage you to stay on it, to return to it,

以鼓勵你堅持下去，回到它。

and how they do that is to create quite addictive

他們如何做到這一點是創造相當上癮的

little algorithms, such as there's one where on Twitter

小算法，比如有一個在Twitter上的

there's a bit of a delay before how many notifications you have come up.

有一點延遲，才會出現你的多少通知。

And there's a very human, basic response there,

而且那裡有一個非常人性化的基本反應。

where we wait to see something that is variable and changing.

在這裡，我們等著看一些可變的、變化的東西。

We get a little hit of dopamine,

我們得到一點多巴胺的衝擊。

when there's a category of data that is changing that we can monitor.

當有一類數據發生變化時，我們可以監控。

So there's that brief moment of excitement that we all know

所以有那短暫的興奮時刻，我們都知道。

even when we're just checking an email,

即使我們只是在檢查電子郵件。

"How many new emails do I have?" "How many notifications?"

"我有多少封新郵件？""有多少個通知？"

And that little pause encourages in us that sort of sense of anticipation

而這小小的停頓鼓勵了我們的那種期待感。

that is then rewarded when we see the actual number.

當我們看到實際數字時，就會得到回報。

So in this way, social media is trying to tap in

所以，從這個角度來說，社交媒體是想通過這種方式來挖掘

to very fundamental things about how our psychologies work

關於我們的心理學如何運作的非常基本的東西。

and our emotional lives are structured.

以及我們的情感生活結構。

Thanks for watching!

謝謝你的觀看!

If you enjoyed that, be sure to check out these videos next.

如果你喜歡，接下來一定要看看這些視頻。

And if you haven't already,

如果你還沒有，

hit the subscribe button and click the bell

點擊訂閱按鈕，然後點擊鈴聲

to get a notification each time we upload a new video.

每次我們上傳新視頻時都會收到通知。