Name: 連接谷歌、Facebook和亞馬遜的一個理論。 (The one theory connecting Google, Facebook, and Amazon)
Uploaded: 2020-12-02T18:35:32.000Z
Duration: 8 min 35 s

- Amazon runs the largest online marketplace in America,

- 亞馬遜經營著美國最大的在線市場。

capturing 70% of all online marketplace sales.

佔據了所有在線市場銷售額的70%。

connecting every billion dollar company online.

將每一個價值10億美元的公司連接到網上。

You might think that Amazon, Facebook, and Google

你可能會認為，亞馬遜、Facebook和Google

but they're all powered by the same basic trick,

但他們都由相同的基本技巧驅動。

a kind of business superpower that's let them take over

一種商業上的超能力，讓他們接管了

advertising, commerce, and basically the entire economy.

廣告，商業，基本上整個經濟。

It's not an exaggeration to say this one trick has reshaped

So, the name for this is aggregation theory.

And one of the clearest examples is Uber.

Before Uber, if you wanted to call a car,

Now anyone can be a driver and the limiting factor is access

現在，任何人都可以成為司機，限制因素是通行證

to Uber's huge pool of customers and ride requests.

到Uber龐大的客戶池和乘車請求。

by giving them a good experience, in this case a good app.

通過給他們良好的體驗，在這種情況下，一個好的應用程序。

Now, you might look at this and say Uber's a middleman,

現在，你可能會看到這一點，說Uber是一箇中間人。

The difference is that Uber keeps its hold on the market

不同的是，Uber保持了對市場的控制力。

by controlling the consumers instead of the suppliers.

通過控制消費者而不是控制供應商。

Locking down the supply of drivers is now just impossible.

鎖定司機的供應，現在就是不可能。

But as long as Uber has the best service,

And if Lyft wants to edge in on that market,

而如果Lyft想要在這個市場上佔據優勢。

it has to do it by building a better service.

它必須通過建立更好的服務來實現。

The key thing is there's a lot of money to be made

That middleman role is arguably the most profitable part

這個中間人的角色可以說是最有利可圖的部分。

- So what I'm gonna do is I'm gonna walk through

- 所以，我要做的是我要去走過。

- The analyst Ben Thompson came up with this theory

- 分析師本-湯普森提出了這個理論

and it's the best answer we have for how companies

這也是我們對公司如何發展的最佳答案。

like Google, Amazon, and Facebook got so big so fast.

像谷歌、亞馬遜和Facebook這麼快就變大了。

the hardest problem is customer discovery.

So if you can build a relationship with the end user,

所以，如果你能與終端用戶建立關係。

- And you had this overwhelming amount of data available

- 而你有這個壓倒性的數據量可用

and Google comes along and it's a way to find it.

和谷歌的出現，它是一種找到它的方法。

And so Google solved the new hardest problem,

於是，谷歌解決了新的最難的問題。

basically infinitely so they could basically bring together

基本上是無限的，所以他們基本上可以彙集到一起

all of the consumers, aggregate them all together.

所有的消費者，將他們全部聚集在一起。

- Thompson's idea is that for any business

- 湯普森的想法是，對於任何企業來說

you have this chain from suppliers to consumers,

你有這個鏈條從供應商到消費者。

distributors we're integrated with suppliers.

分銷商，我們與供應商進行了整合。

it franchises the dealership that sells it to you.

So, you see services like Cars.com or Expedia

所以，你看到Cars.com或Expedia等服務。

that focus on aggregating customers together

通過將所有的選項放在一個地方。

You see it with menu aggregators that wanna be

你可以看到它與菜單聚合器，想成為

a kind of aggregator between you and your local Thai place.

一種你和泰國當地地方之間的聚合器。

Even if you don't use the site or even like it,

即使你不使用這個網站，甚至不喜歡它。

you've probably invited people to a party

你可能已經邀請人們去參加一個聚會

just because it's easier than rounding up everyone's emails.

只是因為這比把每個人的郵件彙總起來更容易。

you might end up paying Facebook to get into the news feeds

你可能會最終支付Facebook進入新聞源。

Facebook has successfully positioned itself between you

Facebook已經成功地將自己定位在你

字幕列表影片播放

連接谷歌、Facebook和亞馬遜的一個理論。 (The one theory connecting Google, Facebook, and Amazon)

stuff

entire

figure

access