Name: 為什麼蘋果的 "垃圾桶 "是個巨大的失敗？ (Why Apple's 'Trash Can' Was A Colossal Failure)
Uploaded: 2020-11-14T18:26:36.000Z
Duration: 4 min 13 s

This is the $2,000 Power Mac G5 from 2003,

這就是2003年2000美元的Power Mac G5。

Apple's pro PC with a modular, cheese-grater design.

蘋果的專業電腦，採用模塊化的芝士機設計。

And this is Phil Schiller, 10 years later.

He's about to reveal a revolutionary design

他即將公佈一個革命性的設計。

蘋果新的3000美元Mac Pro的價格。

Schiller: Can't innovate anymore, my a--.

席勒不能再創新了，我的A - -。

[Narrator] Sure, going from a cheese grater

[旁白]當然，從一個奶酪研磨機

to a trash can might seem "innovative" to some,

在一些人看來，將垃圾桶改成垃圾桶可能是 "創新"。

but Apple didn't need to innovate the look of its Mac Pro.

但蘋果並不需要對其Mac Pro的外觀進行創新。

The 2013 Mac Pro was a classic case of form over function.

2013年的Mac Pro是一個形式大於功能的經典案例。

You realize this only has four RAM slots,

Like, it was all just "set it and forget it."

就像，這一切都只是 "定了就忘了"。

而我認為對於一個專業的消費者來說

[Narrator] Animators, editors, and developers

[旁白]動畫師、編輯和開發人員。

who needed better performance didn't need

誰需要更好的表現，誰就不需要

just high-speed Thunderbolt and external hard drives.

They needed slots to upgrade graphics cards

which were all things the trash can lacked.

這些都是垃圾桶所欠缺的東西。

Dowley: Usually, as a computer gets a little bit older,

多利。通常情況下，隨著電腦年齡的增長。

add in USB-C or upgrade the CPU or the GPU,

and it just seemed like Apple never cared

with the exact same specs as the 2013 model.

Not only did Apple not upgrade the trash can over the years,

多年來，蘋果不僅沒有升級垃圾桶。

the future thermal limitations in its design.

Schiller: The processor, graphics, memory storage

席勒。處理器，圖形，內存存儲

are all built around a new, unified thermal core.

都是圍繞著一個新的、統一的散熱核心。

Dowley: The thermal design was really cool,

but it just didn't have a lot of flexibility

It meant that you could only have one CPU and two GPUs.

這意味著你只能擁有一個CPU和兩個GPU。

And it didn't really take into account modern advancements

而且它並沒有真正考慮到現代的進步。

[Narrator] In 2017, company officials admitted

in a meeting with a select number of journalists

that they made a mistake in their design.

As Daring Fireball reported, Schiller told the group,

據《大膽火球》報道，席勒告訴大家。

"The current Mac Pro, as we've said a few times,

"目前的Mac Pro，我們已經說過幾次了。

was constrained thermally and it restricted our ability

在熱力上受到限制，它限制了我們的能力。

to disappoint customers who wanted that."

Six years after the release of the trash can,

Apple finally debuted its new Mac Pro at WWDC 2019.

蘋果終於在2019年的WWDC上首發了新款Mac Pro。

Tim Cook: This is the new Mac Pro, and it's incredible!

蒂姆-庫克：這就是新的Mac Pro，這太不可思議了!

[Narrator] After bragging about innovating

John Ternus: It is the most configurable, most expandable,

約翰-特努斯：它的可配置性、可擴展性最強。

and by far the most powerful Mac we've ever made.

也是迄今為止我們製造的最強大的 Mac。

[Narrator] Steve Jobs always liked to quote Wayne Gretzky,

[旁白]史蒂夫-喬布斯總是喜歡引用韋恩-格雷茨基的話。

saying he skates to where the puck is going to be,

說他滑行的地方 冰球是怎麼回事。

但垃圾桶並不是蘋果公司的滑冰場。

The company just put it somewhere on the ice

公司只是把它放在冰上的某個地方

in its most difficult times, felt abandoned and ignored

在最困難的時候，感到被遺棄和被忽視。

by the company's focus on design over function.

Hopefully, Apple will take the failure of the trash can

希望蘋果能接受垃圾桶的失敗。

Now, if only it could work on the new model's pricing.

現在，如果能在新車型的定價上發揮作用就好了。