Name: Disney+做了什麼Netflix沒有做的事？ (What Disney+ does that Netflix doesn't)
Uploaded: 2020-11-10T19:01:12.000Z
Duration: 5 min 17 s

- 無論是Apple TV Plus還是Disney Plus。

情態副詞

But despite both launching with roughly the same amount

但儘管兩者推出的數量大致相同。

of new, original TV shows, the only thing

新的、原創的電視節目，唯一的事

- 這就是引起軒然大波的原因？

- [Julia] "The Mandalorian" is easily the most

- [朱麗婭]"曼陀羅人 "很容易成為最

Every week, Disney releases a short and sweet

每週，迪斯尼都會發佈一個短小而貼心的

jolt of Star Wars action directly to our TV sets.

將《星球大戰》的動作直接送到我們的電視機上。

We can wake up early every Friday morning

我們可以在每個星期五的早晨早起

和他可愛的小夥伴，尤達寶寶。

- [Mandalorian] Bone broth for the little one.

- Twitter is full of gifs, memes are running rampant

- 微博上到處都是gif，memes橫行無忌

and Disney Plus stays in the weekly conversation

about being the next thing you must absolutely watch.

關於成為下一個你絕對要看的東西。

Apple TV Plus doesn't have this for any of its' shows.

Apple TV Plus的任何節目都沒有這個功能。

and Dickinson's fandom is contained to a corner of Tumblr.

而狄金森的影迷則被控制在Tumblr的一個角落。

Even Disney's other series aren't garnering

即使是迪士尼的其他系列也沒有獲得。

Like "The World According to Jeff Goldblum"

and "High School Musical: The Musical: The Series".

"The Mandalorian" is an absolute win for Disney.

"曼陀羅人 "是迪士尼的絕對勝利。

As the streaming service catapults to the front

It's also prime example of Disney using Disney Plus

這也是迪士尼利用Disney Plus的典型例子。

to recreate event television in the streaming age.

來重新打造流媒體時代的賽事電視。

And sell you as many t-shirts as possible along the way.

並沿途賣給你儘可能多的T恤衫。

at least 2.1 million watched "The Mandalorian".

至少有210萬人次觀看了《曼陀羅尼》。

Research shows it's also the most in demand show

調查顯示，它也是需求量最大的節目。

There are entire podcasts dedicated to breaking down

is a full time job for entertainment writers again.

這就是評論家所說的事件電視。

A show that makes everything and everyone

Whether that's "Game of Thrones" on Sunday nights

無論是週日晚上的 "權力的遊戲"

The big difference between "Game of Thrones"

and "Stranger Things" was how people watched it.

"權力的遊戲 "是每週一次的活動。

This most recent season was a six-week affair

最近的這一季是為期六週的活動

Excitement tends to die down after two or three weeks.

興奮的情緒往往在兩三週後就會消失。

基本上，在人們對它進行了賓格化之後。

Meanwhile, "Game of Thrones" was pulling in viewers weekly

與此同時，《權力的遊戲》每週都在拉攏觀眾

For a long time, "Stranger Things" existed as an example

在很長一段時間裡，《奇葩說》都是作為一個例子存在的。

Disney, echoing TV's more traditional formula

is releasing its' Disney Plus episodes weekly.

正在發佈其 "迪斯尼+"每週的劇集。

The company could release all of its' episodes at once

該公司可以一次性發布所有的劇集。

but in doing so, risks having "The Mandalorian"

但這樣做，就有可能出現 "曼陀羅人 "的風險。

Think of Disney Plus as an add-on for the company.

把 "迪士尼+"當成公司的附加產品。

Former Amazon Studios analyst, Matthew Ball

noted that if companies actually want to make money,

subscription streaming shouldn't even be your real business.

訂閱流媒體甚至不應該是你真正的業務。

The show offers endless merchandising opportunities.

展會提供了無限的商品銷售機會。

Disney, a company whose films help propel

迪斯尼，這家公司的電影幫助推動了

knows this game better than most studios.

比大多數工作室更瞭解這個遊戲。

Right now, "The Mandalorian" is tantalizing enough

現在，"曼陀羅人 "已經夠誘人的了。

and more importantly, keeps them subscribed.

Using Baby Yoda as incentive isn't something

用尤達寶寶作為獎勵並不是什麼好事

So, what happens after "The Mandalorian" ends

那麼，"曼陀羅人 "結束後會發生什麼呢？

and Baby Yoda disappears from the weekly discourse?

尤達寶寶就從每週的話語中消失了？

Kevin Mayer, head of Disney's Direct-to-Consumer division

迪士尼直銷部門負責人凱文-梅爾

- There's a lead time to create really high quality,

- 要想創造真正的高品質，是有一個週期的。

所以，我們讓他們以一種節奏來進行

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Disney+做了什麼Netflix沒有做的事？ (What Disney+ does that Netflix doesn't)

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