Name: Fortnite與蘋果。App Store大逃殺 (Fortnite vs Apple: App Store Royale)
Uploaded: 2020-10-28T19:05:42.000Z
Duration: 8 min 40 s

Fortnite had implemented its own in-app payment system,

Fortnite已經實現了自己的應用內支付系統。

bypassing Apples in house payment network

But when Apple followed through on its policies

但當蘋果公司貫徹執行其政策時

parodying Apple's iconic 1984 commercial.

Epic pulled the same trick on Google too.

Epic在Google上也玩了同樣的把戲。

So, it's gonna be taken on both major App Stores at once,

所以，要同時在兩大App Store上採取。

Apple revolutionized the way we distribute software

蘋果徹底改變了我們分發軟件的方式

谷歌在安卓系統上沿用了這種模式。

And the two companies have been at the center

而這兩家公司一直處於中心位置

of mobile software distribution ever since.

It's an incredibly powerful position to be in

這是一個令人難以置信的強大的位置是在

But to really understand how that power works,

但要真正瞭解這種力量的作用。

if you want to buy this hot new game called Doom,

如果你想買這款名為《毀滅戰士》的熱門新遊戲。

You got it at a regular store that looked like this.

你在正規的商店買到的，看起來是這樣的。

Add in the cost of physically fabricating the boxes

and shipping them out to all the malls all across America.

並把它們運到全美所有的商場。

And the share that was going to developers

and if you wanna buy this hot new game called Doom,

如果你想買這個叫 "毀滅戰士 "的熱門新遊戲，

which will usually take 30% of whatever you're paying.

通常會從你支付的費用中抽取30%。

it's a great deal compared to how we used to do things.

與我們過去的做法相比，這是一個很大的交易。

publishers have to spend a lot less money

and it's a huge part of the legacy of Steve Jobs.

- What we're gonna solve that problem for every developer,

- 我們要為每個開發者解決這個問題。

- It's made it easier and cheaper for developers

- 它讓開發者更容易、更便宜。

and resulted in tons of new options for iPhone users,

併為iPhone用戶帶來了大量的新選擇。

as Apple sees it that's well worth the 30%

在蘋果看來，這是非常值得的30％。

和蒂姆-庫克提出了這個確切的觀點

when he was asked about the so-called Apple tax.

- So to zoom out and to give you some historical context

- 所以，為了放大和給你一些歷史背景。

the cost of distributing software was 50 to 70%.

in that same level over time or lowered it.

在同一水準上，隨著時間的推移，或降低了它。

- But what are these stores actually doing

employee salaries and inventory management.

But the only real expense for the App Store

但對於App Store來說，唯一真正的支出

is vetting the games and keeping the servers running.

是審核遊戲和維持服務器的運行。

There were $50 billion in App Store sales in 2019,

2019年App Store的銷售額有500億美元。

which means Apple brought in around $15 billion in revenue,

這意味著蘋果帶來了150億美元左右的收入。

maintaining the digital store only costs a fraction of that.

維護數字商店的成本只是其中的一小部分。

now that most software isn't a onetime purchase,

現在大多數軟件都不是一次性購買的。

making money off a virtual items sold within the app.

賺取應用程序內銷售的虛擬物品的錢。

但是，在現有這麼多服務的情況下

it leads to some really strange situations.

字幕列表影片播放

Fortnite與蘋果。App Store大逃殺 (Fortnite vs Apple: App Store Royale)

tricky

exact

epic

pressure