and this is that story.

這就是那個故事。

My name is Kyle Craven

我叫凱爾-克雷文

but you might know me as Bad Luck Brian.

但你可能知道我是壞運氣布萊恩。

So this all started in 2007.

所以這一切都始於2007年。

I was in high school and let's just say

我在高中的時候，讓我們只說。

I wasn't a great student.

我不是一個好學生。

I was more interested in goofing off

我更喜歡打打鬧鬧

and being a class clown.

和做一個班級的小丑。

My friend Ian and I loved to do pranks.

我的朋友伊恩和我喜歡做惡作劇。

For like Cinco de Mayo we'd volunteer

就像五一節一樣，我們是志願者

to bring in the pinata

帶來的皮納塔

but we'd fill the pinata full of vegetables

但我們會把蔬菜裝滿皮納塔

instead of candy.

而不是糖果。

The day was so pissed.

這一天真是氣死人了。

(laughs).

（笑）。

My teacher was pissed, everyone was pissed.

我的老師很生氣，大家都很生氣。

One thing I loved though was picture day.

不過有一件事我很喜歡，那就是圖片日。

It was an opportunity for me to shine.

這對我來說，是一個發光的機會。

Freshman year you know, I had a grin on my face picture,

大一的時候你知道嗎，我的臉上有一張笑臉照片。

nothing too special but my sophomore year

沒什麼特別的，但我的大二

I thought I'd up my game a little bit.

我想我應該提高一下我的遊戲。

And actually there are two photos

而實際上有兩張照片

so it looks like twins, Kyle Cravens in the class.

所以它看起來像雙胞胎， 凱爾Cravens在課堂上。

So my junior year I was really prepping myself

所以我大三的時候，我真的是在為自己做準備。

trying to get a really good picture.

試圖得到一個真正的好照片。

So I went down to the local thrift store,

於是我去了當地的舊貨店。

got a nice sweater vest.

得到了一個不錯的毛衣背心。

As I'm in line waiting to get my picture taken

當我在排隊等著拍照的時候

me and my buddies are goofing off.

我和我的朋友們都在打鬧。

We get up there a lady asked you know,

我們到了那裡，一位女士問你知道嗎？

what backdrop do I want?

我想要什麼背景？

And I told her purple.

我告訴她，紫色。

She was a little surprised.

她有些驚訝。

As I sit down I'm rubbing my eyes, rubbing my eyes,

當我坐下來時，我在揉眼睛，揉眼睛。

rubbing my eyes, making them really puffy.

揉了揉眼睛，弄得眼睛很浮腫。

And she goes, okay let's smile

她說，好吧，讓我們微笑

and I gave her that you know, like nice grin

我給了她，你知道，像漂亮的笑容。

and she took a picture,

她拍了一張照片。

laughed a little bit and said, thank you.

笑了一下，說，謝謝你。

It wasn't for a few weeks after that

那之後沒過幾個星期...

that I got my actual picture back.

我得到了我真正的照片回來。

When I first got the picture, I thought it was perfect.

當我第一次拿到這張照片時，我覺得它很完美。

Me and my buddies all were crying, laughing in class

我和我的小夥伴們都哭了，在課堂上笑了。

looking at it.

看著它。

Not more than five minutes after getting my picture

拿到我的照片後不到5分鐘

did I get a call down to the principal's office,

我接到校長辦公室的電話了嗎？

took me inside and said that tomorrow's on retakes

把我帶進屋裡，說明天要重考了

and she expected me to be there

她希望我在那裡

'cause she's not gonna put that photo

"因為她不會把那張照片

in her yearbook.

在她的年鑑上。

So with retakes what you do is

所以，對於重考，你要做的是

you have to turn back in the original photo.

你必須在原來的照片中轉回。

So prior to doing that I scanned it, copied it,

所以在做之前，我把它掃描了，複製了。

put on my computer

放在我的電腦上

and actually made it as my Facebook profile picture.

並居然把它作為我的Facebook個人資料圖片。

Me and my buddy who I mentioned earlier

我和我之前說的那個哥們

who I liked to do pranks with in college

惡作劇者

he went to the West coast, I was still on the East coast

他去了西海岸，我還在東海岸。

and he would call me in the middle of the night

他會在半夜給我打電話。

and leave me voicemails four in the morning

凌晨四點給我留語音郵件。

when I was sleeping.

當我睡覺的時候。

They were very interesting and odd.

他們非常有趣和奇怪。

They would range from you know, I miss you,

他們會從你知道，我想你。

why'd you leave me?

你為什麼要離開我？

911 was an inside job

911是內鬼乾的

or like how'd they fit all those animals in that Noah's Ark?

或者說他們怎麼把那些動物都裝進諾亞方舟裡？

You know, how'd that even work?

你知道，這怎麼能行呢？

So around 2012 Ian very obsessed with making memes.

所以在2012年左右，伊恩非常痴迷於製作備忘錄。

He would use a memegenerator.com,

他將使用一個memegenerator.com。

post them to the subreddit AdviceAnimals.

將它們發佈到子reddit AdviceAnimals。

He would do 50 at a time.

他每次會做50個。

Usually none of them stuck.

通常都沒有卡住。

That was really until one night at 4:00 AM

直到有一天凌晨四點鐘的時候

I got a voicemail.

我收到了一個語音信箱。

He simply said hey, not a big deal

他只是簡單地說了一句：嘿，沒什麼大不了的

but I made you internet famous.

但我讓你在網上出名了。

So since he usually sends me voicemails

所以，由於他通常會給我發語音郵件。

that make no sense I thought nothing of it.

毫無道理，我不以為然。

I was very, very wrong.

我錯得很離譜

Within two weeks it was all over the internet.

兩週之內，網上就傳遍了。

Reddit, Facebook, Instagram.

Reddit、Facebook、Instagram。

So this happened the last semester of college.

所以這事發生在大學的最後一個學期。

People would recognize me in class,

人們會在課堂上認出我。

as I was walking around campus,

當我在校園裡散步時。

always got asked to do pictures.

總是被要求做圖片。

I thought it was hilarious.

我覺得很搞笑。

Even my buddies were calling each other laughing.

連我的哥們兒都在互相叫笑。

I didn't inform my family.

我沒有通知我的家人。

I kind of let it go 'cause I thought it would die

我想它會死，所以就放它走了

like most means die.

像大多數人一樣意味著死亡。

You know, they pick up for a week or two

你知道的，他們會在一兩個星期內恢復過來

and then they slowly dissipate

然後慢慢消散

but this really kept on growing

但這真的一直在增長

and organically growing and growing and growing.

並有機地成長，成長，成長。

So my mom was at school and she's a middle school teacher

我媽媽在學校，她是個中學教師

and somebody was walking around a kid

有人走在一個孩子

was walking around with a Bad luck Brian T-shirt.

是走來走去的壞運氣布萊恩T恤。

And she asked who's that on your shirt?

她還問你衣服上的是誰？

He goes it's Bad Luck Brian.

他說，這是運氣不好，布萊恩。

Everybody knew me as Bad Luck Brian.

大家都知道我是壞運氣布萊恩。

She goes, well, you know, where'd you get that?

她說，好吧，你知道，你從哪裡得到的？

He goes, well, I got it at the mall, Hot Topic.

他說，嗯，我在商場買的，熱門話題。

Eventually I had to tell them,

最後我不得不告訴他們。

hey there's a picture of me on the internet

嘿，有一個我的照片在互聯網上的

and immediately my parents were cautious.

而我的父母馬上就小心翼翼了。

Let's say it probably wasn't for the best

我們說這可能不是最好的辦法

that I had a picture of myself out there that's a meme.

我有自己的照片在那裡 這是一個備忘錄。

So one of the first things we did was talk to an IP lawyer

所以我們做的第一件事就是和知識產權律師談了一下

to keep control of it 'cause we'd seen from other memes

保持控制它，因為我們已經看到從其他備忘錄

how it can really get out of control.

怎麼會真的失去控制。

So I have T-shirts that were sold in Walmart,

所以我有在沃爾瑪賣的T恤。

Hot Topic, Targets, 20 plus board games

熱點話題，目標，20多個棋牌遊戲。

I'm in a little doll, a book did a commercial for Volkswagen

我在一個小娃娃，一本書為大眾汽車做了一個廣告。

for the super bowl commercial for McDonald's,

為麥當勞的超級碗商業。

I was on a skateboard,

我是在滑板上。

I am in a museum in Switzerland, different fans.

我在瑞士的一個博物館裡，不同的粉絲。

They always said the same thing

他們總是說同樣的話

you know, it was always like oh, I feel so bad for you.

你知道，它總是像 哦，我覺得很對不起你。

It's terrible that somebody took your photo

有人拍了你的照片，真是太可怕了

and put it out there and you know, that's bad luck,

並把它放在那裡，你知道，這是運氣不好。

you know, just fits the meme perfectly.

你知道，只是適合的備忘錄完美。

But in real life I actually have great luck.

但在現實生活中，我的運氣其實很好。

I went sweepstakes all the time

我經常去抽獎

and I've won an Xbox PSP, I always win at bingo,

我贏了一個Xbox PSP，我總是贏在賓果。

scratch off tickets.

刮刮樂彩票。

So being internet famous is great

所以，在網絡上出名是很好的

because 90% of the time don't recognize you in public

因為90%的人在公共場合都不認識你

and you can have a normal life.

你可以有一個正常的生活。

You know, once in a while I'll be at triple A

你知道，偶爾我會在三A級聯賽中

and somebody will give me that look

有人會給我那個表情

and I'll just go look, yap, and just keep on walking.

我就去看看，打聲招呼，然後繼續走。

But you also do get the perks of being famous

但你也確實得到了出名的好處。

where get to do all these crazy things.

在哪裡可以做這些瘋狂的事情。

So met Snoop Dog that's where again

所以，遇到了史努比狗，這又是在哪裡

I've been to the Playboy Mansion,

我去過花花公子大廈。

met countless other Internet's memes.

遇到了無數其他互聯網的追憶。

Overly Attached Girlfriend reached out to me

過分執著的女友主動聯繫我。

we did a video together and one of her videos

我們一起做了一個視頻，她的視頻之一。

and a few other projects and it was great

和其他一些項目，它是偉大的

and she's a blast.

她是一個爆炸。

Looking back on it I don't have any regrets.

回想起來，我沒有任何遺憾。

You know, I always looked at it as a blessing

你知道，我一直把它看作是一種祝福

and a fun roller coaster ride we've been riding.

以及我們一直在坐的有趣的雲霄飛車。

I've had a extremely charmed life

我有一個非常迷人的生活。

and I am the luckiest guy I know.

而我是我所知道的最幸運的人。

(soft music)

（輕音樂）