It's okay to your knees, your skin bloody fell.

跪下來沒關係，你的皮膚血淋淋的掉了。

And that's okay.

這也沒什麼。

Because you know what You know down deep inside of all of you, that's how you learn.

因為你知道你內心深處的東西，這就是你學習的方式。

You need to be motivated by failure.

你需要以失敗為動力。

How did you learn how to walk?

你是怎麼學會走路的？

You crawled, then you fell down, busted your tooth.

你爬著，然後你摔倒了，打碎了你的牙齒。

Got some blood in your mouth.

你嘴裡有血。

Get up and you walk.

起來，你走吧。

You will fail at some point in your life.

你會在你生命中的某個時刻失敗。

Accepted, You will lose.

接受了，你就輸了。

You will embarrass yourself.

你會讓自己難堪的。

You will suck at something if you don't fail.

如果你不失敗，你會在某件事情上很糟糕。

You're not even trying.

你甚至沒有嘗試。

Failure is a part of the learning process, right?

失敗是學習過程的一部分，對嗎？

What's the risk of failure?

失敗的風險是什麼？

What?

什麼？

You'll be embarrassed or risk of.

你會感到尷尬或風險的。

How do you distinguish failure from learning?

如何區分失敗和學習？

Uh, in your whole life.

呃，在你的整個生活中。

You know, failure implies that it stopped that the game stops, right.

你知道，失敗意味著它停止了，遊戲停止了，對吧。

If it's part of ah, you're failing and then you learn then that learning is part of the moving forward, right?

如果是一部分啊，你失敗了，然後你學習了，那麼這種學習就是前進的一部分，對嗎？

So that is what the process is like.

所以，這個過程就是這樣的。

Fail, learn, move forward and constantly do that because you're cutting edge, you're going where people haven't been before.

失敗、學習、前進，不斷地這樣做，因為你是前沿的，你要去人們沒有去過的地方。

Success is merely the hangover of failure, and that failure is an essential ingredient in creating a learning atmosphere for you, so that you can accrue those learnings the small, incremental steps of failure and collect enough learning so that you can arrive at success.

成功只是失敗的宿命，而失敗是為你營造學習氛圍的重要因素，所以你可以將這些學習積累到失敗的小步子上，收集足夠的學問，這樣你才能抵達成功。

Right?

對吧？

I think we're taught in the system that failure is something that you should be ashamed of.

我想我們在體制內被教導，失敗是你應該感到羞恥的事情。

Failure is for the dumb kids, because you get an F.

失敗是給那些笨小孩的，因為你會得到一個F。

You get a D right.

你得到一個D的權利。

You're not competent.

你不稱職。

You didn't comply.

你沒有遵守。

You didn't create the evidence of your worthiness.

你沒有創造你的價值的證據。

Success doesn't look like an A plus.

成功並不像一個A加。

It doesn't look like 110 and extra credit and failure isn't a simple as an F.

看起來不像是110，而且加分和不及格也不是F那麼簡單。

And it's not always, always like failure could be very gray right and being able to discern what you might arrive at an event or in your life where you think that wow, I've succeeded and you're getting the affirmation from all these outside forces.

而且它並不總是，總是像失敗可能是非常灰色的權利，能夠辨別你可能會到達一個事件或在你的生活中，你認為，哇，我已經成功了，你從所有這些外部力量得到肯定。

But if it's not aligned authentically with to whom what you are, it could very much feel like failure.

但如果不是真實地與你是什麼人保持一致，就會很有失敗的感覺。

Failure is part of life.

失敗是生活的一部分。

I mean, uh, the difference for me, though, is I look a failure is a stepping stone to success.

我的意思是，呃，對我來說，不同的是，雖然，我認為失敗是一個成功的墊腳石。

It's a speed bump I know I'm gonna fail, but it's not failure if you learn something.

這是個減速帶，我知道我會失敗，但如果你學到了什麼，那就不是失敗。

And so, Gosh, I've made so many mistakes.

所以，天哪，我犯了這麼多錯誤。

I've screwed so many things up.

我把很多事情都搞砸了。

But every time I do, it just becomes it becomes a way for me to explain to someone else what it takes.

但每次我這樣做，就變成了我向別人解釋需要什麼。

It's like, Here's what I got.

這就像，這是我得到了什麼。

I think I have the ability, influence people because I talk about my failures.

我認為我有能力，影響別人，因為我談了我的失敗。

I talk about all the things that messed me up.

我說的都是我搞砸的事情。

But I show people that didn't want to stop me, and you don't need to stop you.

但我給人看，不想阻止我的人，你也不需要阻止你。

And I think I think that's really the secret that see, if you're playing it safe, you're not gonna win if you're playing it safe like that old saying, You know you're talking your little girl.

我想我覺得這才是真正的祕密，如果你玩得很安全，你就不會贏，如果你玩得很安全，就像那句老話，你知道你在說你的小姑娘。

Better to be safe than sorry.

安全總比後悔好

Well, that's a bunch of crap.

好吧，那是一堆廢話。

It's not better to be safe than sorry.

安全總比後悔好吧。

It's by trying things that you figure out how far you can go.

通過嘗試事情，你才會知道自己能走多遠。

You've got to get outside the box like it's reported.

你得像報道中那樣跳出框框。

Edison tried 3000 ways before he built the incandescent light.

愛迪生試了3000種方法才造出白熾燈。

He said he didn't fail 3000 times, He said.

他說他沒有失敗3000次，他說。

There was 3000 different steps to building a light bulb.

建造一個燈泡有3000個不同的步驟。

Well, there's different steps to get to where you're going, and I really do treat winning and losing exactly the same.

好吧，要達到你要去的地方，有不同的步驟，我真的是把贏和輸完全一樣對待。

I do not let it upset me.

我不會讓它讓我難過。

It wasn't though, in creating these companies that we thought that we would be successful.

不過，在創建這些公司的過程中，我們並沒有認為自己會成功。

I thought that the most likely outcome was failure.

我以為，最有可能的結果是失敗。

But but it was still worth doing, even though the odds of success were low.

但但還是值得去做，雖然成功的機率很低。

If you constantly remind yourself after every defeat, after every setback, every time you get knocked down, I've got a saying, If life knocks you down, try and land on your back because if you can look up, you can get up.

如果你在每一次失敗之後，每一次挫折之後，每一次被擊倒的時候，你都會不斷的提醒自己，我有一句話，如果生活把你擊倒了，就試著仰面著地，因為只要你能抬頭，就能站起來。

See a lot of people because of failure.

看到很多人因為失敗。

They stopped.

他們停了下來。

They stopped believing, Let me share something with you.

他們不再相信，讓我和你分享一些東西。

You will fail your way to success.

你會在失敗中走向成功。

Yes, eight out of 10 millionaires have been financially bankrupt.

是的，10個百萬富翁中，有8個已經財務破產。

You will fail your way to success.

你會在失敗中走向成功。

It doesn't matter how many times you fail.

失敗多少次都無所謂。

It doesn't matter how many times people tell you that you can't do it.

不管別人告訴你多少次，你做不到。

It doesn't matter.

這不重要

If you don't have a dime in the bank, you will fail your way to success.

如果你的銀行裡沒有一毛錢，你的成功之路就會失敗。

getting it wrong isn't that bad?

錯了也不壞？

That's the other thing way.

那是另一件事方式。

Make mistakes.

犯錯。

And we've made doozies like the fire phone and many other things that just didn't work out way.

而我們也做過像火手機這樣的大作，還有很多其他的東西，只是沒有成功的方式。

Don't have enough time for me to list all of our failed experiments.

沒有足夠的時間讓我列出我們所有失敗的實驗。

But the big winners pay for thousands of field experiments.

但大贏家為數千場實驗付出了代價。

So you try something like prime.

所以你試試像prime這樣的東西。

It was very expensive at the beginning.

剛開始的時候很貴。

It costs us a lot of money because what happens when you offer a free all you can eat buffet?

我們花了很多錢，因為如果你提供免費的自助餐會怎麼樣？

Who shows up to the buffet first?

誰先來吃自助餐？

Heavy eaters.

重食者。

It's scary.

太可怕了

It's like, Oh my God, did I really say as many Prinze as you can eat on?

這就像，哦，我的上帝，我真的說了很多Prinze，你可以吃上？

And, uh, eso that is what happened.

然後，呃，這就是發生了什麼。

But but surely we could see the trend lines.

但但我們肯定能看到趨勢線。

We could see that you know that all kinds of customers were coming and they appreciated that service like a If I'm into an idea, the idea of losing never enters my mind.

我們可以看到，你知道，各種各樣的客戶都來了，他們很感激這種服務，就像一個如果我有一個想法，失敗的想法從來沒有進入我的腦海。

See, I have worked with giants.

你看，我和巨人一起工作過。

I had the good fortune of working with Sir Edmund Hillary.

我有幸與埃德蒙-希拉里爵士合作。

He was the first man to stand on top of the world, and I worked with him on three different occasions on.

他是第一個站在世界之巔的人，我曾三次與他合作，在。

The only difference in ad Hillary and Bob Proctor is hiss size.

廣告中希拉里和鮑勃-普羅克特唯一的區別就是嘶嘶聲的大小。

Now he's gone now.

現在他已經走了

But he was a big man.

但他是個大男人。

Miss shook hands with me, his hand wrapped right around mine.

小姐和我握手，他的手正好摟住我的手。

I felt like a dwarf, you know, and and talked into him like it never entered his mind.

我覺得自己像個侏儒，你知道的，和他說話就像從來沒有進入他的腦海。

He wouldn't get to the top of the mountain, but he failed In 1951 he failed in 1952.

他不會到達山頂，但他失敗了 1951年他失敗了1952年。

There wasn't until 1953 that he got to the top of the mountain.

直到1953年，他才登上了山頂。

People have died for centuries trying to do that, he said.

他說，幾個世紀以來，人們都在試圖做到這一點而死亡。

I knew if I could see it in here, I got hold it out here.

我知道如果我能在這裡看到它，我就能把它拿出來。

Still, a man wrote that in the book, you can see it in your head.

不過，一個人在書中寫道，你可以在腦海中看到它。

You can hold it in your hand, and that's right.

你可以把它拿在手裡，這就對了。

And if you're not prepared to lose, you're never gonna win because you're always playing it safe and there's no there's no reward in that.

如果你不準備輸， 你永遠不會贏，因為你總是玩它的安全， 有沒有沒有回報的。

I like micro failure.

我喜歡微失敗。

I like micro failure.

我喜歡微失敗。

I hate macro failure like death of your business is bad to me.

我討厭宏觀的失敗，比如你的企業死亡對我來說是壞事。

You know what's funny?

你知道什麼是有趣的？

I'll use a boxing analogy.

我用一個拳擊的比喻。

My favorite boxing that I watch a lot of boxing.

我最喜歡的拳擊，我看了很多拳擊比賽。

I think boxing's a very interesting and I know and I'm super into mixed martial arts.

我認為拳擊是一個非常有趣的，我知道，我超級喜歡綜合格鬥。

But I grew up on boxing.

但我是靠拳擊長大的。

I understand it better and I like watching it because there's so many things that happened in boxing first.

我比較理解，我喜歡看，因為拳擊中先發生的事情太多了。

What I love about boxing is there's nowhere to hide, you know, like it's super interesting, right?

我喜歡拳擊的原因是無處可藏，你知道，就像它超級有趣，對吧？

There's nowhere to hide.

無處可藏。

Number two, there's some.

第二，有一些。

There's a scenario boxing that I love the most.

有一種情景拳擊，我最喜歡。

There's for some reason there's nothing more interesting to me than watching somebody get knocked down in the first round and then go on to win the fight easily.

出於某種原因，對我來說，沒有什麼比看著某人在第一回合被擊倒，然後輕鬆贏得比賽更有趣的了。

It's an interesting psyche, right?

這是個有趣的心理吧？

And I like that and this is what I'm thinking about it, which is like, here's what's bad in boxing and in business.

我喜歡這樣，這是我的想法，這就像，這就是拳擊和商業中的壞處。

Going into a fight, getting knocked the fuck out in the first round and losing the match bad getting knocked down and then having the adversity to readjust toe what you got caught on and navigating it to easily win a fight is remarkable.

進入一場比賽，第一回合就被打倒，輸掉比賽不好被打倒，然後在逆境中重新調整到自己被抓到的東西，並駕馭它輕鬆贏下一場比賽，這是了不起的。

That's how I think about entrepreneurship people.

這就是我對創業者的看法。

The reason so many people struggle with entrepreneurship is you have micro failures almost daily and they're very in your face.

很多人之所以在創業中苦苦掙扎，是因為你幾乎每天都會有微觀的失敗，而且是非常當面的失敗。

You can't hide.

你躲不了的

And, uh, I like that.

而且，呃，我喜歡這樣。

I like failure because I think I deserve it.

我喜歡失敗，因為我覺得我值得失敗。

I hate when people don't respect the game.

我討厭人們不尊重遊戲。

When I fail, it means I thought on I like that because I think people get audacious.

當我失敗的時候，就意味著我想上我喜歡，因為我覺得人都會變得大膽。

You don't make excuses for the failure.

你不要為失敗找藉口。

You grieving, you feel the pain.

你悲傷，你感受到了痛苦。

You don't brush it off.

你不要把它刷掉。

You don't downplay it.

你不要輕描淡寫。

You feel the pain, and you don't rush to feel better.

你感覺到了痛苦，也不急著去改善。

Now, listen, this is the principle of life.

現在，聽著，這就是生活的原則。

I'm about to tell you to get past it.

我正要告訴你，讓你過去。

You gotta go through it.

你必須經歷它。

That's true in so many areas.

在很多方面都是如此。

But it's particularly true with failure to get past your failure, that failure in your life you gotta go through it.

但是，特別是失敗的時候，要克服你的失敗，你生活中的失敗，你要去經歷它。

You can't go around your failure.

你不能繞過你的失敗。

You can't go over your failure.

你不能超越你的失敗。

You can't go under your failure.

你不能去你的失敗下。

You can't ignore your failure.

你不能忽視你的失敗。

You need to grieve the failure.

你需要為失敗而悲傷。

You need to feel the pain now.

你現在需要感受到痛苦。

We don't like feeling bad, but grief is a good thing.

我們不喜歡感覺不好，但悲傷是件好事。

Grief is the way we get through.

悲傷是我們度過的方式。

The failure and grief is the way we learn the lessons so often we wanna just when we fail, we wanna just forget it, push it aside, stuff our emotions and then immediately go to the next thing.

失敗和悲傷是我們吸取教訓的方式，所以很多時候我們想只是當我們失敗的時候，我們想把它忘掉，把它推到一邊，塞滿自己的情緒，然後馬上去做下一件事。

When you stuff your emotions, when you swallow your emotions, your stomach keeps score.

當你把情緒塞進肚子裡，當你把情緒嚥下去，你的胃就會記賬。

It's kind of like what if you took a can of Coke and you shook it up for a long time and then you put it in the freezer?

這有點像如果你拿一罐可樂，你搖了很久，然後你把它放在冰箱裡，會怎麼樣？

What's gonna happen to it?

它會發生什麼？

It's gonna explode.

它要爆炸了。

Eventually, it's gonna come out sideways, and this happens in your life when you don't deal with your emotions properly.

最終會橫生枝節，當你沒有正確處理好自己的情緒時，你的生活中就會出現這種情況。

Thistles.

蒺藜。

Why sometimes Six months after failure, a marriage falls apart our six months after somebody gets laid off work.

為什麼有時候 六個月後失敗，婚姻就會分崩離析我們的六個月後有人失業工作。

There's another problem.

還有一個問題。

There's a physical health problem, things like this because you've shaken up the can and you've got all these emotions feeling inside of shame and regret and fear and insecurity and all the things that come with failure and you're not dealing with them.

有一個身體健康的問題，這樣的事情，因為你已經搖身一變的罐子，你已經得到了所有這些情緒的感覺裡面的恥辱，後悔，恐懼和不安全感，所有的東西，失敗，你沒有處理它們。

And so you shake it up and he said, We're just gonna put this in refrigerator, try to forget about it, and we're gonna freeze it and it's gonna explode and it's gonna come out sideways in an affair or in wrong behavior or impulsivity or an addiction or all kinds of other things.

所以你把它搖起來，他說，我們只是要把這個放在冰箱裡，試著忘掉它，我們要把它冷凍起來，它會爆炸，它會在婚外情或錯誤的行為或衝動或上癮或其他各種事情中橫空出世。

I have seen this thousands of times in people's lives.

在人們的生活中，我見過成千上萬次。

You don't minimize it.

你不要把它降到最低。

You don't rush to feel better to get past your failure.

你不要急於讓自己的心情好起來，去克服失敗。

You've got to go through the failure.

你得經歷失敗。

Yes, yeah.

是的，是的。