Welcome to watch Mojo.

歡迎觀看《魔域》。

And today we're counting down our picks for the top 10 Maddening things about the social dilemma.

而今天我們就來細數一下我們所挑選的關於社會困境的十大瘋狂事情。

I was the director of modernization at Facebook for five years.

我在Facebook擔任了五年的現代化總監。

This is a totally new species of power and influence.

這是一個全新的權力和影響力的物種。

We now have markets that trade in human futures firm or discussions on topics like this.

我們現在有市場，交易人期貨公司或討論這樣的話題。

Check out our channel Context TV For this list, Watch Mojo founder and CEO Ashkan Carbs firsthand sat down to watch Netflix is docudrama toe look at arguments and counter arguments relating to the social dilemma.

查看我們的頻道Context TV對於這份名單，Watch Mojo創始人兼首席執行官Ashkan Carbs第一時間坐下來觀看Netflix是docudrama toe看看與社會困境有關的論點和反論點。

Have you watched the social dilemma?

你看了社會困境嗎？

What are your opinions?

你有什麼看法？

Let us know Number 10 politicians won't have all the solutions.

讓我們知道10號政客不會有所有的解決方案。

Following with another video.

繼以另一段視頻。

Beautiful.

美極了

Let's squeeze in a sneaker head before it starts.

在開始之前，我們先擠進一個球鞋頭。

As society comes to better understand just how influential and powerful tech platforms have become, it seems that those we entrust to define the rules.

隨著社會更好地瞭解科技平臺的影響力和強大程度，似乎我們委託的那些人定義了規則。

Politicians are struggling as much as we are to keep up with the changing times and tech.

政治家們和我們一樣，都在努力跟上時代和科技的變化。

Just look at the questions that Congress had for Zuckerberg.

看看國會對扎克伯格的提問就知道了。

Well, how do you sustain a business model in which users don't pay for your service, Senator.

那麼，你如何維持一個商業模式 在用戶不為你的服務付費，參議員。

We run ads and it doesn't stop there.

我們跑廣告，還不止於此。

I'm probably gonna be dead and gone, and I will probably thankful for it when all this shit comes to fruition.

我可能會死了，走了，我可能會感謝它，當所有這些狗屎來實現。

It makes you wonder, is leaving our fate up to politicians when it comes to social media.

這讓你不禁要問，在社交媒體上，是不是把我們的命運留給了政治家。

In our best interest, number nine, the biggest nuance is who's abusing the tools?

為了我們的最大利益，第九，最大的細微差別是誰在濫用工具？

The social dilemma raises several fascinating arguments.

社會困境提出了幾個引人入勝的論點。

For example, it equates the tactics amplified by social media with the totalitarian propaganda of World War Two.

例如，它將社交媒體放大的策略等同於第二次世界大戰的極權主義宣傳。

But ultimately, this is what you get when you produce a documentary with like minded people a fairly one dimensional view that omits many other details.

但最終，這就是你與志同道合的人制作紀錄片時得到的結果，一個相當單一的視角，忽略了許多其他細節。

One nuance worth noting is that using media for propaganda is nothing new.

一個值得注意的細微差別是，利用媒體進行宣傳並不新鮮。

We're all looking out for the moment when technology would overwhelm human strengths and intelligence.

我們都在期待著科技會壓倒人類實力和智慧的那一刻。

One.

一。

Is it gonna cross?

它要穿越嗎？

The singularity replaced our job to be smarter than humans.

奇點取代了我們的工作，要比人類更聰明。

A century ago, William Randolph Hearst used his own newspaper to lead America into the Spanish American War.

一個世紀前，威廉-倫道夫-赫斯特用自己的報紙帶領美國參加了西班牙美洲戰爭。

Remember that line to his photographer.

記得對他的攝影師說的那句話。

You furnish the pictures and I'll furnish the war.

你提供圖片，我提供戰爭。

More recently, Rupert Murdock's Fox was accused of being a key voice in pushing for the Iraq war.

最近，魯珀特-默多克的福克斯公司被指責為推動伊拉克戰爭的關鍵聲音。

The only difference is that these technology tools are used by others and not the owners.

唯一不同的是，這些技術工具是由別人使用的，而不是由主人使用的。

Number eight.

八號

Why this time may indeed be different.

為什麼這次可能真的不一樣。

You may have heard of Murphy's law and of network effects.

你可能聽說過墨菲定律和網絡效應。

Ultimately, text growth has proven to be exponential and compounded by how much the tools have been optimized for you.

最終，事實證明，文字的增長是成倍的，而且是複合型的，工具已經為你優化了多少。

Your feeds refresh nature is built to give you a dopamine hit each time like a slot machine.

你的餵養刷新自然是建立在每次給你像老虎機一樣的多巴胺衝擊。

What was sorely lacking in the documentary, though, was execs that these firms to refuse to let their kids use these tools.

不過，紀錄片中非常缺乏的是，這些公司拒絕讓孩子使用這些工具的高管。

Indeed, it's not like child psychologists are designing these tools.

事實上，這些工具又不是兒童心理學家設計的。

Rather, they're designed by tech designers whose inherent biases may come through in the final product.

相反，它們是由技術設計師設計的，他們固有的偏見可能會在最終產品中體現出來。

As Data scientist Cathy O'Neil puts it, I like to say that algorithms are opinions embedded in code on that algorithms are not objective Number seven.

正如數據科學家Cathy O'Neil所說，我喜歡說算法是嵌入在代碼中的意見，關於算法不客觀第七條。

We enabled this monster, and we love it.

我們啟用了這個怪物，我們喜歡它。

It's easy to blame others for building these tools, but in theory this is also on us.

我們很容易責怪別人打造這些工具，但理論上這也是我們的責任。

The users, after all, we're the ones using them.

用戶，畢竟是我們在用。

If mobile phones in 24 7 World Wide Web access is addictive.

如果手機在24小時7天的網際網路訪問是會上癮的。

It should be because you have the world in the palm of your hand and you don't wanna pay for it.

應該是因為你的世界就在你的手掌心，而你不想為此付出代價。

Or at least not much.

或者至少是不多。

And her advertising.

還有她的廣告。

That's how media and communications have always worked.

這就是媒體和傳播的一貫做法。

So as individuals and parents isn't the responsibility also on us?

那麼作為個人和家長，責任是不是也在我們身上呢？

Can we just blame big Tech, Of course, as a counterpoint.

能不能只怪大科技，當然，作為反面教材。

It's also worth considering that even if you don't use Google or Facebook products, they still track you all through the Web.

另外值得考慮的是，即使你不使用谷歌或Facebook的產品，他們仍然會通過網絡追蹤你的所有資訊。

There's no really way to opt out.

沒有真正的辦法選擇退出。

So if it looks and feels like your own Private Truman Show, that's because it iss number six.

所以，如果它看起來和感覺像你自己的 "楚門秀"，那是因為它是第六號。

The hypocrisy Part one.

虛偽的第一部分。

What makes this debate really frustrating is the lack of awareness on all sides, and they built this parallel money machine.

讓這場辯論真正令人沮喪的是，各方都缺乏認識，他們建立了這個平行的金錢機器。

We had such envy for that.

我們曾為此羨慕不已。

For one, some of the criticism stems from envy slash jealousy.

其一，有些責備是源於羨慕嫉妒恨。

Google, a West Coast technology company founded in Stanford, mastered the greatest ad platform in the history of media.

谷歌是一家成立於斯坦福的西海岸科技公司，掌握了媒體史上最偉大的廣告平臺。

This is what every business has always dreamt up.

這是每個企業一直以來的夢想。

It then took over New York's Madison Avenue, then Hollywood.

隨後，它接管了紐約的麥迪遜大道，然後是好萊塢。

It's very efficient, and many find it problematic that the system works with so few people at the helm.

它的效率很高，很多人覺得這個系統的工作很有問題，掌舵的人很少。

So as humans, we've we've almost lost control over these systems.

所以作為人類，我們... ...我們幾乎已經失去了對這些系統的控制。

It's true that effectively, since Google and Facebook's mastery of advertising systems, the most brilliant people have been recruited to figure out why users click on ads and not solve the climate, crisis, pandemics, world hunger or any other notable cause.

的確，有效地，自從谷歌和Facebook掌握了廣告系統後，招募了最聰明的人，找出用戶點擊廣告的原因，而不是解決氣候、危機、大流行病、世界飢餓或其他任何顯著的事業。

Now granted, as the documentary states, the only industries that refer to clients as users are drugs and software.

現在授予，正如紀錄片中所說，把客戶稱為用戶的行業只有毒品和軟件。

And those who built and profited from the systems are suddenly displaying millionaires.

而那些建立系統並從中獲利的人，卻突然顯示出百萬富翁的樣子。

Remorse Number five.

悔恨五號。

The hypocrisy, Part two.

虛偽，第二部分。

Equally annoying is the fact that those who built and profited are now crying.

同樣令人惱火的是，那些建設和獲利的人現在卻在哭泣。

Foul case in point to meth was the head of growth at Facebook early on, and he's very well known in the tech industry for pioneering a lot of the growth tactics that were used to grow Facebook at incredible speed.

安非他命是Facebook早期的增長主管，他在科技行業非常有名，因為他開創了很多增長策略，以不可思議的速度發展了Facebook。

Chalmette Palihapitiya was a notable growth hacker at Facebook who's now an influential investor, even though this kind of testing happens in all sectors and industries.

Chalmette Palihapitiya是Facebook一位著名的增長黑客，他現在是一位有影響力的投資人，儘管這種測試在所有領域和行業都會發生。

Roger McNamee was an early supporter and investor in Facebook.

羅傑-麥克納米是Facebook的早期支持者和投資者。

He since penned Zuk waking up to the Facebook catastrophe.

他自從筆下的祖克醒悟到了Facebook的災難。

Ah, book trashing Mark Zuckerberg and Facebook.

啊，書砸馬克-扎克伯格和Facebook。

I mean, it's exactly the kind of thing that a hacker like myself would come up with.

我是說，這正是像我這樣的黑客會想出來的東西。

Sean Parker portrayed by Justin Timberlake in the Social Network.

肖恩-帕克在《社交網絡》中由賈斯汀-汀布萊克飾演。

Christie, What do you like to drink?

克里斯蒂，你喜歡喝什麼？

Went from bad boy to benevolent sage with a conscience.

從壞小子變成了有良知的仁義聖人。

Is it a case of better late than never the, You know Kevin, Systrom and Instagram It's all of these people, um, understood this consciously, and we did it anyway.

這是一個遲到總比不遲到好的情況，你知道凱文，Systrom和Instagram，這是所有這些人，嗯，明白這個意識，我們還是做了。

Number four With great power comes great responsibility, but also greed and hubris.

四號 權力大，責任大，但也有貪婪和狂妄。

E worked at Twitter.

E在Twitter工作。

My last job there was the senior vice president of engineering.

我在那裡的最後一份工作是工程部的高級副總裁。

Sure, with power comes great responsibility.

當然，有權力就有很大的責任。

To diagnose the problem, you need to follow the money.

要想診斷出問題，就需要按照錢。

And indeed, the rise of ad supported business models has shifted the balance to views.

而事實上，廣告支持的商業模式的興起已經將平衡點轉移到了瀏覽量上。

Engagement, watch time, attention.

參與，看時間，關注。

His scrolling speed is slowing, nearing the end of his average session length decreasing outlawed.

他的滾動速度在變慢，接近他的平均會話時長遞減取締的尾聲。

We're back on friends and family when asking, Why don't notifications just show the photos they're notifying you about?

當問到，為什麼通知不直接顯示他們通知你的照片時，我們又回到了朋友和家人身上？

Well, it's the same reason um, all would make you go around to take the next escalator to go one floor higher your attention is their currency.

嗯，這也是同樣的道理嗯，都會讓你繞著走下一個扶梯去高一層樓你的注意力是他們的貨幣。

Social dilemma brushes by One of the main questions about these firms are the right people at the helm.

社會困境刷屏的主要問題之一，這些公司的掌舵人是對的。

Zuckerberg started Facebook to rate women at Harvard, allegedly took ideas from the Winkle Voss Network, Harvard Connection and then parlayed that into his empire today, clearly not for seeing what he'd unleash.

扎克伯格創辦Facebook是為了給哈佛的女性打分，據說他從溫克-沃斯網絡、哈佛聯繫中獲取了一些想法，然後把這些想法轉化為今天的帝國，顯然不是為了看他會釋放出什麼。

But it's not just the leaders at the top.

但這不僅僅是高層的上司。

Even the soldiers who execute on the field appear to be in the dark about the massive stakes.

即使是在戰場上執行任務的阿兵哥，似乎也不知道其中的巨大利害關係。

You could shut down the service and destroy whatever it is $20 billion of shareholder value.

你可以關閉服務，破壞任何它是200億美元的股東價值。

20 billion?

200億？

We're talking multiple trillions.

我們說的是多萬億。

Ultimately, it's true that having a small group of like minded individuals building products that affect two billion people is far and away problematic.

歸根結底，讓一小群志同道合的人去打造影響20億人的產品，確實是有很大的問題。

When the smartest people have been recruited by tech giants to figure out how to get users to click on ads, it may lead to a less than desirable outcome.

當最聰明的人被科技巨頭們招致麾下，想方設法讓用戶點擊廣告時，可能會導致不理想的結果。

Number three regulation is fete accompli.

第三條規定是fete accompli。

America's embrace of laissez faire economics means that when things go to the extreme, they really go to the extreme.

美國對自由放任經濟的擁護，意味著當事情走到極致時，他們真的會走到極致。

Much of the country's interpretation of monopolies traces back to the Sherman Antitrust Act of 18 90 the previous times, the U.

國人對壟斷的解釋大多可以追溯到1890年的《謝爾曼反壟斷法》以前的時代，美國。

S went after companies on monopolistic grounds or when they broke up John Rockefeller's Standard Oil, the Big Telco, A, T and T and more recently, Microsoft Microsoft antitrust lawsuit paved the way for Google's emergence.

斯以壟斷為由對公司進行追殺，或者當他們拆散約翰-洛克菲勒的標準石油公司、大電信公司、A、T和T，最近，微軟微軟反壟斷訴訟為谷歌的出現鋪平了道路。

For so long as our economy works in that way and corporations go unregulated, they're going to continue to destroy trees to kill whales, while government may not have all the answers.

只要我們的經濟以這種方式運作，企業不受監管，他們就會繼續毀樹殺鯨，而政府可能沒有所有的答案。

Indeed, regulation is needed because corporations don't act in the best interest of all stakeholders.

事實上，監管是需要的，因為企業的行為並不符合所有利益相關者的最大利益。

We're learning as we go, and certainly there is a lot of value that something like a Facebook or certainly Google provides.

我們在學習的過程中，當然有很多價值，像Facebook或者當然谷歌提供的東西。

But at the end of the day, there is some social responsibility that we all have, and unfortunately, there's always gonna be bad people in this world.

但歸根結底，我們都有一定的社會責任，不幸的是，這個世界上總會有壞人。

But we need to provide some rails in which they have to operate with him, and you need to give them disincentive that discourages them from acting badly.

但我們需要提供一些軌道，讓他們必須和他一起操作，你需要給他們一些抑制性的東西，讓他們不敢做壞事。

Do you think we're gonna get there?

你覺得我們能到那裡嗎？

We have thio number two.

我們有二號人物

You are the product.

你是產品。

We now have markets that trade in human futures, a popular saying in the Valley is that if you're not paying for the product, you are the product you are followed.

我們現在有市場，交易的是人的期貨，穀子裡流行一句話，如果你不為產品付費，你就是你所關注的產品。

Every single action you take is carefully monitored and recorded.

你的每一個行動都會被仔細監控和記錄。

But it also speaks to the Web's ultimate benefit, which is the democratization of the Web and the disintermediation of industries that also accumulated massive power due to inefficiencies in the marketplace.

但這也說明了網絡的最終好處，那就是網絡的民主化和行業的無間化，這些行業也因為市場的低效率而積累了巨大的力量。

Data may indeed be the new oil.

數據可能真的是新的石油。

It's valuable.

這很有價值。

Algorithms can predict what you will want or like in the future.

算法可以預測你未來想要或喜歡的東西。

Time spent in front of each image stared at is logged.

盯著每個影像前的時間都會被記錄下來。

Full psychological profiles of you are stored in each social platform.

每個社交平臺上都會儲存你的完整心理檔案。

They control your social habits more than you dio, and you are sold to the highest bidder where you're gonna go, I can predict what kind of videos will keep you watching.

他們控制你的社交習慣比你dio，你被賣到最高價你要去哪裡，我可以預測什麼樣的視頻會讓你看下去。

I can predict what kinds of emotions tend to trigger you, but throughout history, laissez faire capitalism tragically rewards bad behavior.

我可以預測什麼樣的情緒容易觸發你，但縱觀歷史，自由放任的資本主義悲劇性地獎勵了不良行為。

Remember Honore de Balzac?

還記得霍諾爾-德-巴爾扎克嗎？

Behind every great fortune is a crime, maybe not literal crime button exploitation of a loophole.

每一筆巨大的財富背後都是犯罪，也許不是字面上的犯罪扣利用漏洞。

You can hate the player or the game before we continue.

在我們繼續之前，你可以討厭這個玩家或遊戲。

Be sure to subscribe to our channel and ring the bell to get notified about our latest videos, you have the option to be notified for occasional videos or all of them.

請一定要訂閱我們的頻道，按鈴就能收到我們最新的視頻通知，你可以選擇不定期的視頻通知，也可以選擇所有的視頻通知。

If you're on your phone, make sure you go into your settings and switch on notifications.

如果你在手機上，請確保你進入設置並打開通知。

Number one.

第一。

It will get worse before it gets better.

在好轉之前，情況會變得更糟。

One of the problems with Facebook is that as a tool of persuasion, it may be the greatest thing ever created.

Facebook的問題之一是，作為一種說服工具，它可能是有史以來最偉大的東西。

Ultimately, there might not be any scenario where things get better before they get worse.

最終，可能不會有任何情況下，事情在變壞之前就會變得更好。

Fake news is creating chaos more than ever.

假新聞比以往任何時候都要製造混亂。

Eventually, this culminated in a man showing up with a gun, deciding that he was going to go liberate the Children from the basement of the Pizza Place.

最終，這一切的高潮是一個人帶著槍出現，決定要去把孩子們從比薩店的地下室裡解放出來。

And, yes, social media amplifies that.

是的，社交媒體放大了這一點。

And I could tell Facebook.

而且我可以告訴Facebook。

Give me 1000 users who look like that Facebook will happily send me thousands of users that look like them.

給我1000個長得像的用戶，Facebook會很樂意給我發送成千上萬個長得像他們的用戶。

Fake news travels six times faster on Twitter than real news.

假新聞在Twitter上的傳播速度是真實新聞的六倍。

While we've seen firsthand meddling in elections in actual violence in far off places like Myanmar, it's not inconceivable for civil war in America and the end of civilization here in the U.

雖然我們已經看到了第一手的干預選舉的實際暴力在遙遠的地方，如緬甸，它不是不可想象的內戰在美國和文明的結束在美國。

S.

S.

A.

A.

As well.

也是。

It's easy to blame social media for the destabilization of foreign governments, but that's been happening for centuries.

將外國政府的不穩定歸咎於社交媒體很容易，但這已經發生了幾個世紀。

The only difference is that technology has replaced MAWR.

唯一不同的是，技術已經取代了MAWR。

Conventional weapons.

常規武器：

If you like the social dilemma, make sure you watch context TVs.

如果你喜歡社會困境，一定要看情境電視。

Documentary about capitalism.

關於資本主義的紀錄片。

Fox in the Henhouse A Spector is haunting America.

雞舍裡的狐狸 A Spector正在困擾著美國。

For decades, no one dared to utter the term socialism, let alone proposed socialist thought.

幾十年來，沒有人敢說出社會主義這個詞，更沒有人提出社會主義思想。

But these days, capitalism is on the defensive.

但如今，資本主義正處於防守狀態。

Fending for itself is even the largest beneficiaries of the system are starting to question its fairness and equitable nature.

自求多福，就連制度的最大受益者也開始質疑制度的公平、公正性。

Can't do it by just pissing around at the margins of the problem.

光靠在問題的邊緣撒尿是做不到的。

We've got to go straight to the heart of capitalism and overthrow it.

我們要直指資本主義的核心，推翻它。

I don't know why they're still socialists on the planet.

我不知道為什麼他們還是地球上的社會主義者。

It has never worked mhm.

它從來沒有工作，嗯。