字幕列表 影片播放 由 AI 自動生成 列印所有字幕 列印翻譯字幕 列印英文字幕 That's a E. 這是一個E。 That's right. 是的 A KitKat bar. 一個KitKat吧。 But this isn't about the kick at itself. 但這並不是為了踢向自己。 This is a story about the kick had jingle and how it was never supposed to exist so that you can are My name is Michael Levine. 這是個關於踢球歌的故事,它本來就不應該存在,所以你可以是我的名字是邁克爾-萊文。 I'm a composer and songwriter. 我是一個作曲家和作曲家。 I have been writing songs for 56 years now. 我寫歌已經56年了。 I scored a show called Cold Case. 我進了一個叫《冷案》的節目。 I wrote a jingle for Kool Aid that ran for many years while cool. 我為Kool Aid寫了一首廣告詞,在酷酷的時候跑了很多年。 But what everybody knows is the Kit Kat Gimme a break. 但大家都知道的是Kit Kat Gimme休息一下。 Jingle can't, Bob. 金格不能,鮑勃。 I got a call from an agency handling the Kit Kat account. 我接到了一個代理公司的電話,是處理Kit Kat賬戶的。 They had a campaign they already loved, and they just needed a throwaway song. 他們有一個他們已經很喜歡的宣傳活動,他們只是需要一首廢棄的歌曲。 Something for the client to say no to. 讓客戶說不的東西。 You can't present your client with one idea. 你不能只向客戶提出一個想法。 You have to have something that they're gonna buy and something they can throw away. 你必須有一些他們會買的東西和一些他們可以扔掉的東西。 So this was the throwaway song. 所以這就是甩手掌櫃的歌。 I came into a meeting with kensho Oldman, who was the writer for the agency. 我和Kensho Oldman見面,他是該機構的作家。 And he gave me a couple of sheets of possible lyric ideas and we agreed on Give me a break. 他給了我幾張可能的歌詞想法,我們同意 "給我一個機會"。 Give me a break. 饒了我吧 Break me off a piece of that KitKat bar I got in the elevator on the third floor. 把我在三樓電梯裡拿到的那塊KitKat巧克力棒給我掰下來。 By the time I got to the first floor, it was written. 等我到一樓的時候,已經寫好了。 E had a very tiny budget for the whole thing. E對整個事情的預算非常少。 I literally couldn't afford to hire singers. 我真的請不起歌手。 So when we went to do the actual commercial, Chris, the producer, said, Well, why don't we have the band sing it? 所以,當我們去做實際的廣告, 克里斯,製片人,說, 好吧,我們為什麼不有樂隊唱? We did the vocal in one take and the instrumental, also in one take. 我們一次就完成了主唱,器樂也是一次就完成了。 But on the bridge of the song, which originally went, you could keep it to yourself. 但在這首歌的橋段上,原本去,你可以自己留著。 But it wouldn't be fair because that chocolate crispy taste is love everywhere. 但這就不公平了,因為那巧克力酥的味道到處都是愛。 That was a single voice singing and that was me. 那是一個人的聲音在唱歌,那是我。 I ended up being the lead vocalist. 我最後成了主唱。 As a result, A to that point, the agency put both campaigns with test audiences and give me a break ended up being much preferred by people. 結果,A到這一點,機構把這兩個活動與測試閱聽人,給我一個機會,最終被人們更喜歡。 It did so well. 它做得那麼好。 They didn't quite believe the results, so they tested it again, and it did better. 他們不太相信這個結果,於是又測試了一次,結果更好。 At that point, they decided to go with. 這時,他們決定用。 I was delighted that they picked it. 我很高興他們選擇了它。 I didn't have an inkling that it would still be here. 我沒有想到它還會在這裡。 30 years later, I was told that her she's had to build a new Kit Kat factory to accommodate the demand over the years as it's become part of the American subconscious. 30年後,有人告訴我,她的她不得不建立一個新的Kit Kat工廠來適應多年來的需求,因為它已經成為美國潛意識的一部分。 I'm proud to have contributed to that, and I'm delighted by all of the new versions that come out. 我很自豪能夠為此做出貢獻,我為所有新版本的出現感到高興。 Mostly, people make jokes about it. 大多數情況下,人們都會拿它來開玩笑。 They're like, Oh, come on, Michael, Give me a break. 他們就像,哦,來吧,邁克爾,讓我休息一下。 Almost everybody thinks they're being really clever when they asked me to give them a break. 幾乎每個人都認為他們讓我放他們一馬是真的聰明。
B1 中級 中文 作曲家 邁克爾 客戶 測試 潛意識 器樂 標誌性的Kit Kat鈴聲背後的真實故事。 (The True Story Behind the Iconic Kit Kat Jingle) 3 0 林宜悉 發佈於 2020 年 10 月 23 日 更多分享 分享 收藏 回報 影片單字