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  • That's a E.

    這是一個E。

  • That's right.

    是的

  • A KitKat bar.

    一個KitKat吧。

  • But this isn't about the kick at itself.

    但這並不是為了踢向自己。

  • This is a story about the kick had jingle and how it was never supposed to exist so that you can are My name is Michael Levine.

    這是個關於踢球歌的故事,它本來就不應該存在,所以你可以是我的名字是邁克爾-萊文。

  • I'm a composer and songwriter.

    我是一個作曲家和作曲家。

  • I have been writing songs for 56 years now.

    我寫歌已經56年了。

  • I scored a show called Cold Case.

    我進了一個叫《冷案》的節目。

  • I wrote a jingle for Kool Aid that ran for many years while cool.

    我為Kool Aid寫了一首廣告詞,在酷酷的時候跑了很多年。

  • But what everybody knows is the Kit Kat Gimme a break.

    但大家都知道的是Kit Kat Gimme休息一下。

  • Jingle can't, Bob.

    金格不能,鮑勃。

  • I got a call from an agency handling the Kit Kat account.

    我接到了一個代理公司的電話,是處理Kit Kat賬戶的。

  • They had a campaign they already loved, and they just needed a throwaway song.

    他們有一個他們已經很喜歡的宣傳活動,他們只是需要一首廢棄的歌曲。

  • Something for the client to say no to.

    讓客戶說不的東西。

  • You can't present your client with one idea.

    你不能只向客戶提出一個想法。

  • You have to have something that they're gonna buy and something they can throw away.

    你必須有一些他們會買的東西和一些他們可以扔掉的東西。

  • So this was the throwaway song.

    所以這就是甩手掌櫃的歌。

  • I came into a meeting with kensho Oldman, who was the writer for the agency.

    我和Kensho Oldman見面,他是該機構的作家。

  • And he gave me a couple of sheets of possible lyric ideas and we agreed on Give me a break.

    他給了我幾張可能的歌詞想法,我們同意 "給我一個機會"。

  • Give me a break.

    饒了我吧

  • Break me off a piece of that KitKat bar I got in the elevator on the third floor.

    把我在三樓電梯裡拿到的那塊KitKat巧克力棒給我掰下來。

  • By the time I got to the first floor, it was written.

    等我到一樓的時候,已經寫好了。

  • E had a very tiny budget for the whole thing.

    E對整個事情的預算非常少。

  • I literally couldn't afford to hire singers.

    我真的請不起歌手。

  • So when we went to do the actual commercial, Chris, the producer, said, Well, why don't we have the band sing it?

    所以,當我們去做實際的廣告, 克里斯,製片人,說, 好吧,我們為什麼不有樂隊唱?

  • We did the vocal in one take and the instrumental, also in one take.

    我們一次就完成了主唱,器樂也是一次就完成了。

  • But on the bridge of the song, which originally went, you could keep it to yourself.

    但在這首歌的橋段上,原本去,你可以自己留著。

  • But it wouldn't be fair because that chocolate crispy taste is love everywhere.

    但這就不公平了,因為那巧克力酥的味道到處都是愛。

  • That was a single voice singing and that was me.

    那是一個人的聲音在唱歌,那是我。

  • I ended up being the lead vocalist.

    我最後成了主唱。

  • As a result, A to that point, the agency put both campaigns with test audiences and give me a break ended up being much preferred by people.

    結果,A到這一點,機構把這兩個活動與測試閱聽人,給我一個機會,最終被人們更喜歡。

  • It did so well.

    它做得那麼好。

  • They didn't quite believe the results, so they tested it again, and it did better.

    他們不太相信這個結果,於是又測試了一次,結果更好。

  • At that point, they decided to go with.

    這時,他們決定用。

  • I was delighted that they picked it.

    我很高興他們選擇了它。

  • I didn't have an inkling that it would still be here.

    我沒有想到它還會在這裡。

  • 30 years later, I was told that her she's had to build a new Kit Kat factory to accommodate the demand over the years as it's become part of the American subconscious.

    30年後,有人告訴我,她的她不得不建立一個新的Kit Kat工廠來適應多年來的需求,因為它已經成為美國潛意識的一部分。

  • I'm proud to have contributed to that, and I'm delighted by all of the new versions that come out.

    我很自豪能夠為此做出貢獻,我為所有新版本的出現感到高興。

  • Mostly, people make jokes about it.

    大多數情況下,人們都會拿它來開玩笑。

  • They're like, Oh, come on, Michael, Give me a break.

    他們就像,哦,來吧,邁克爾,讓我休息一下。

  • Almost everybody thinks they're being really clever when they asked me to give them a break.

    幾乎每個人都認為他們讓我放他們一馬是真的聰明。

That's a E.

這是一個E。

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