Since I got my first macbook, I fell in love with apple products and since then I have

自從我拿到第一臺macbook後，我就愛上了蘋果產品，從那時起，我就開始了我的生活。

only used a MacBook and an iphone.

只用了一臺MacBook和一部iphone。

Lets be honest, they look great, they feel great and they are so compact that you can't

說實話，它們看起來很好，感覺很好，而且它們非常緊湊，你不能。

simply ignore them..

置之不理

But then in 2015 I really wanted to try something new.

但在2015年，我真的想嘗試一些新的東西。

I was locked in this eco system for so many years already and I though its time to try

我已經被鎖在這個生態體系裡這麼多年了 我想是時候嘗試一下了。

something completely new, something that I am not familiar with at all.

全新的東西，我完全不熟悉的東西。

While I was hanging out with some friends, I realised that one of them had a new phone.

當我和一些朋友出去玩的時候，我發現其中一個人有一個新手機。

The phone looked quite unfamiliar, in fact I couldn't even recognise the brand and

這款手機看起來很陌生，其實我連品牌都認不出來，而且

when I asked him about it, he replied its Xiami.

我問他的時候，他回答說是西米。

To be honest that was the first time I have heard about this brand, I had a difficult

說實話，這是我第一次聽說這個品牌，我有一個困難的。

time pronouncing that name.

時候念出這個名字。

I still can't pronoun properly, how do you call it, Ciami, Shyawmi.

我還是不能正確發音，怎麼叫呢，慈美，希亞美。

Anyways, After playing with the phone for few minutes and then finding out its price,

總之，在玩了幾分鐘的手機後，然後瞭解了它的價格。

I was amazed because i didn't think that you could get such a great phone for such

我很驚訝，因為我沒有想到，你可以得到這樣一個偉大的手機，這樣的。

a price.

a價格。

The next day I ordered the exact same phone which was redmi note 2 and to be honest it

第二天，我訂購了一模一樣的手機，這是紅米note 2，說實話，它

was too good for a hundred fifty bucks.

是太好的一百五十塊錢。

After playing with it for a sometime, the question that crossed my mind was, how on

在玩了一段時間後，我想到的問題是，如何在

earth does this company makes money when they are selling such a great phone at such a low

地球上沒有這家公司賺錢，當他們出售這樣一個偉大的手機在這樣一個低的

price?!

價格？

After digging into the company, I was shocked because the company was launched in 2010 and

挖到公司後，我很震驚，因為公司是在2010年成立的，而

they have achieved an incredible success in such a short period of time.

他們在如此短的時間內取得了不可思議的成功。

By 2014, they were the leading smartphone manufacture by number of sales in china, beating

到了2014年，他們是中國智能手機銷售數量領先的製造商，擊敗了中國的智能手機制造商。

everyone else.

其他人。

I mean, with the release of iPhone some of the great players in the industry almost went

我的意思是，隨著iPhone的發佈，一些偉大的球員在行業內幾乎去了

bankrupt because they simply couldn't stay competitive.

破產，因為他們根本無法保持競爭力。

Remember Nokia, they literally went from Hero to Zero and then a chinese company comes up

還記得諾基亞嗎，他們真的從英雄到零，然後一箇中國公司出現了。

and within 5 years surpasses even apple in the Chine and becomes one of the major players

並在5年內超過了中國的蘋果，成為主要參與者之一。

in the global market.

在全球市場上。

So lets take a look at xiamis business model and figure out how did they achieve such an

是以，讓我們來看看Xiamis的商業模式，並找出他們是如何實現這樣的目標的。

incredible success in such a short period of time.

在如此短的時間內取得了不可思議的成功。

We usually complain about how phone prices are going up but we don't usually understand

我們平時都在抱怨手機漲價，但我們平時並不瞭解

the hidden costs that phones require before they reach our hands.

手機在到達我們手中之前所需要的隱性成本。

Companies spend billions just to let you know that they exist or keep you aware of their

公司花了幾十億，只是為了讓你知道他們的存在，或者讓你知道他們的。

latest product.

最新產品。

But at the end of the day, we the consumers have to pay for that.

但到最後，我們消費者還是要為此買單。

However, xiami has found ways to sell its products at unbelievable low prices.

然而，xiami卻找到了以不可思議的低價銷售產品的方法。

Instead of having a multi billion dollar marketing budget, the company does very little advertising

該公司沒有數十億美元的營銷預算，而是很少做廣告。

and relies on social media.

並依託社交媒體。

To reduce the cost further, they Don't spend a fortune opening up stores around the world

為了進一步降低成本，他們不惜花重金在世界各地開店。

and hiring thousands of people and only sell their products online directly to customers.

並僱傭數千人，只在網上直接向客戶銷售產品。

By cutting out the middleman, the company could further lower their prices.

通過砍掉中間商，公司可以進一步降低價格。

and by implementing just in time manufacturing strategy, the company doesn't need to maintain

而通過實施及時製造戰略，公司不需要維持。

a huge inventory.

龐大的庫存。

The logic was simple, build great phones for extremely affordable prices that would simply

道理很簡單，用極其實惠的價格打造出優秀的手機，將簡單的

attract eveyone.

吸引每一個人。

And guess what, It worked and made Xiami one of the major players in smartphone industry

你猜怎麼著，它成功了，讓Xiami成為智能手機行業的主要玩家之一。

within few years.

幾年內，。

But that's just part of the story because the other part is, Xiami sells their smartphones

但這只是故事的一部分，因為另一部分是，Xiami銷售他們的智能手機。

nearly at their cost of production and often doesn't make any profit.

幾乎以其生產成本，往往不賺取任何利潤。

It doesn't mean xiami is such a noble company that doesn't cares about profit but rather

這並不代表喜美是一個不計較利益的高尚公司，而是一個不計較利益的公司。

they have a completely different business model.

他們有一個完全不同的商業模式。

Instead of making a profit when they sell you the product, they would rather make a

與其在賣給你產品的時候賺取利潤，還不如賺取一個

profit when you use the product by selling services, ads and so on.

當你使用產品時，通過銷售服務、廣告等方式盈利。

So smartphones are like a trap to get you into the Xiami's eco-system.

所以智能手機就像一個陷阱，讓你進入西米的生態圈。

Because besides just selling you services, xiami sell like everything.

因為除了只賣給你服務，西米賣的東西一樣都不少。

in fact, If you are not familiar with companies strategy, it seems like they are selling whatever

事實上，如果你不熟悉公司的戰略，似乎他們賣什麼都是

comes into their min from electrical scooters to rice cookers.

從電動滑板車到電鍋，都會進入他們的視野。

I wouldn't be surprised if one day they start selling a xiami car or jets.

如果有一天他們開始銷售西米汽車或噴氣式飛機，我不會感到驚訝。

It might seem like a completely new business model, but its not because companies like

這似乎是一個全新的商業模式，但它並不是因為像這樣的公司。

google have had the exact business model since their inception.

谷歌自成立以來就有確切的商業模式。

google doesn't charge you when you use gmail, google maps, google drive, but they constantly

谷歌不收取你，當你使用gmail，谷歌地圖，谷歌驅動器，但他們不斷地

sell you ads and other services like storage on google drive.

賣給你廣告和其他服務，如存儲在谷歌驅動器。

Of course, their sales figures have been in decline in recent years but they are not the

當然，近年來他們的銷售數據一直在下降，但他們並不是。

only one because the entire smartphone market is deteriorating.

只有一個，因為整個智能手機市場正在惡化。

But their rapid growth has given them a global awareness.

但他們的快速發展讓他們在全球範圍內有了一定的知名度。

To build such a brand isn't easy, imagine the number of skills that you need master,

要打造這樣一個品牌並不容易，可想而知，你需要掌握的技能有多少。

but every business starts with an idea, Most importantly you should be able to present

但每個企業都是從一個想法開始的，最重要的是你應該能夠提出

that idea in such a way that it would inspire others to take action.

該想法的方式將激勵其他人採取行動。

And one of the most qualified people to teach that is Simon Sinek, you probably have seen

而最有資格教這個的人之一是西蒙-辛克，你可能已經看到了。

his ted talk or came across his book - start with Why, and goes what! he has a brilliant

他的ted演講或看到他的書--從Why開始，去什麼！他有一個輝煌的。

course on skillshare that you should watch if you ever want to turn that idea into a

技能共享的課程，你應該看，如果你曾經想把這個想法變成一個。

reality.

現實。

You can get the course for free if you are one of the first 78 people to use the link

如果您是第一批使用鏈接的78人中的一員，您可以免費獲得該課程。

in the description.

在描述中。

Thanks for watching and I will see you in the next one.

謝謝你的觀看，我們下期再見。