Name: 機器人如何讓這個食品廣告看起來毫不費力？ (How robots made this food commercial look effortless)
Uploaded: 2020-10-14T18:05:33.000Z
Duration: 8 min 29 s

How hard can it be to make a commercial like this?

I mean, you get a yellow board, turntable, tall glass, and a lime.

我的意思是，你會得到一個黃板，轉盤，高腳杯，和一個石灰。

Tastes good. How did they get the lime to land like that,

味道不錯。他們是怎麼把石灰弄成這樣的。

and the water to arc straight up when it's rotating, and why doesn't the ice go to

和水在旋轉的時候要直直地劃弧，而冰塊為什麼不走呢？

the side if it's spinning? How does it move in slow motion but spin so

側面如果是旋轉的？它怎麼會在慢速運動中移動，卻又如此旋轉？

fast? We ended up calling the spinning rig of death,

快嗎？我們最後叫死亡的旋轉鑽機。

I think is, was the the technical term we gave the the whole device.

我認為是，是我們給整個設備的技術術語。

I'm Steve Giralt. I'm a director and visual engineer.

我是Steve Giralt。我是一名導演和視覺工程師。

I found it's easier to start with saying I'm a TV commercial director that does food and

我發現一開始說我是做食品和的電視廣告導演比較容易。

beverage. That's like the core. Beginning. Then I say, but we use all sorts of crazy

飲料。這就像核心。開始。然後我說，但我們用各種瘋狂的。

robots and rigs and things to do it, because we need super accurate timing and control

因為我們需要超級精確的時間和控制能力

of events and impacts It's kind of art meets science.

的事件和影響，這是一種藝術與科學的結合。

You know, I think it's, it's fun to pick one specific example to kind of start off.

你知道，我認為這是，它的樂趣，挑一個具體的例子種開始。

We sort of landed on that, that Jack Daniel's Honey commercial, just because it looks so

我們選擇了那個傑克丹尼爾的蜂蜜廣告，只是因為它看起來太... ...

simple. They came to us with this idea and they're

簡單。他們帶著這個想法來找我們，而且他們是

like, “Oh, we want to drop a lime wedge into the drink and want to see it kind of

就像，"哦，我們想滴一個石灰楔入飲料，並希望看到它那種

splash out while the camera's spins around it.”

So we're kind of like, “are you sure you need the camera's spinning around the thing?

所以，我們有點像，"你確定你需要 相機的旋轉周圍的東西？

We can't just spend the drink on a little turntable and that would be a million times

我們不能只把酒水花在一個小轉盤上，那將是一萬倍的。

easier.” And they're like, “no no no, we want the

更容易。"他們很喜歡，"不不不，我們要的是

parallax of it running around.” And I'm like, “But you want this in super slow motion,”

它跑來跑去的視差。"我很喜歡，"但你想在超級慢動作，"

and they're like, “yeah, yeah, we want it in super slow motion.” I'm like, “well,

他們很喜歡，"是啊，是啊， 我們希望它在超級慢動作。"我很喜歡，"好，

that means we've got to spend insanely fast. Cause once you slow it down, you're not moving

這意味著我們已經得到了 花費瘋狂的快。因為一旦你慢下來，你不移動

very fast.” And they're like, “yeah, yeah, let's do that.”

非常快。"他們很喜歡， "是啊，是啊，讓我們做的。"

So on the bottom here, we've got weights that are holding the rig down.

所以，在這裡的底部，我們已經得到了重物，是保持鑽機下來。

Yeah. Yep. Because otherwise it's going to fly out the

是的，是的。是的，是的。因為如果不這樣做，它將飛出了

window. It'll wiggle itself to the point that it falls

窗戶。它會自己搖晃到掉下來的地步

apart. Yeah. So basically that platform is going straight

分開。是啊，所以基本上那個平臺是直接走的。所以，基本上該平臺是怎麼回事直

to the ground, which is tied into all the weights and everything.

到地面，這與所有的砝碼和一切都息息相關。

On that there's an arm that's coming out about six feet and then it's on a riser that's coming

在那上面有一個手臂，出來大約六英尺，然後它在一個立柱上，來了。

up and the camera is bolted to that. Basically it was afour horsepower motor, you

攝影機被固定在上面。基本上，它是一個四馬力的電機，你... ...

know, driving this, this, you know, pulley around and around and run around. We got it

你知道，驅動這個，這個，你知道， 滑輪周圍和周圍運行。我們得到了它

up to a hundred RPM. The other challenge that, you know, we didn't

高達一百轉。其他的挑戰，你知道，我們沒有

think about right away is like, Oh wait. So if everything's spinning, how do you power

想想馬上就像，哦，等等。所以，如果一切都在旋轉， 你怎麼電源？

the camera? How do you get video off the camera, how do you power the lights that are on board

攝影機？你如何得到視頻關閉相機，你如何電源的燈，是在船上的

this spinning rig? We had a case full of batteries on the rig

這個旋轉的鑽機？我們在鑽機上裝了滿滿一箱電池。

itself that spun with the whole thing. We speed up the motor, go, go, go, go, go,

本身的旋轉與整個事情。我們加快電機的速度，走，走，走，走，走。

go, go until we're at the full, safe speed as we, we find it is the right level before

走，走，直到我們在充分，安全的速度，因為我們，我們發現它是正確的水準，然後再。

it things start getting unbalanced or scary to us.

它的事情開始變得不平衡或可怕的我們。

It's a Phantom Veo 4k, so that'll do a thousand frames a second at four K resolution RAW.

這是魅族Veo 4k，所以在四K分辨率的RAW下，可以做到一秒千幀。

We learned that, you know, the tripod head that we had mounted on it, the way the second

我們瞭解到，你知道，我們已經安裝在它的三腳架雲臺，第二種方式

it got faster, that the camera just started like, yeah, tilting up like this. So we're

它得到了更快的， 相機剛開始像，是的， 傾斜了這樣的。所以我們

like, okay, we gotta make our own custom mounts. So we kind of just basically bolted the a

像，好吧，我們得讓我們自己的定製支架。所以，我們那種只是基本上螺栓連接的一個

hundred thousand dollars Phantom camera to this.

The way that the Phantom camera works is different than any other camera. It actually doesn't

魅族相機的工作方式與其他相機不同。它其實並不

record to like a card. The Phantom actually records to just a RAM

像卡一樣記錄到。幻影實際上只記錄到一個RAM上。

buffer. So basically it just records until you hit

緩衝區。所以基本上，它只是記錄，直到你點擊

stop and it recorded the previous six seconds. It'll overwrite itself, so basically it's

停止，它記錄了之前的六秒鐘。它會覆蓋自己，所以基本上它是...

constantly erasing what happened six seconds ago.

As if you didn't have enough pressure already. So we, we actually rigged a little, uh, RC

如果你沒有足夠的壓力已經。所以，我們，我們實際上鑽機 一個小，呃，RC ...

car servo. So like push the button via a little remote control, you know, for us also.

汽車伺服。所以像通過一個小遙控器來按按鈕，你知道，對我們來說也是。

We started out with a piece of plywood that we curved, um, and then actually in early

我們開始用一塊膠合板，我們彎曲，嗯，然後實際上在早期的時候

testing, it broke, um, halfway through the spin.

測試，它打破了，嗯，中途通過旋轉。

We did a laminate kind of like what you use for countertops.

我們做了一個層壓板，有點像你用來做檯面的東西。

Within that too, we needed to make sure the drink looked good.

在這裡面，我們也需要確保飲料看起來不錯。

The food stylist would do that. Um, and that's, you know, one of our challenges is that the

食物造型師會這樣做。嗯，這是，你知道， 我們的挑戰之一是，這

lighting has to be great. Once we got the rig, we got the cameras secured,

燈光必須是偉大的。一旦我們得到了鑽機，我們得到了攝影機的安全。

we got the lighting figured out, and then we had to drop a lime in the center of this

我們得到了照明的想法， 然後我們不得不放棄一個石灰在這個中心的

thing on cue. So, uh, we had to build another device, um,

事情的提示。所以，呃，我們不得不建立另一個設備，嗯。

to do that. So basically a remote control device that

來做到這一點。所以，基本上一個遠程控制設備，

we mounted to the ceiling that had like little hinges, like kind of barn doors that just

我們安裝在天花板上，有像小鉸鏈， 像那種穀倉門，只是

kinda like flapped open when we, when you push the button so that we preloaded the lime,

還挺像扇開的時候，我們，當你按下按鈕，使我們預裝石灰。

we spun up the speed and then psh and then there went boom, down into the drink and get

我們旋轉的速度，然後噓，然後有去 轟，下降到飲料，並得到

the, you know, that, let us get the aim right. So we have three robots. They're six axis

你知道，讓我們把目標對準。所以我們有三個機器人它們是六軸的

robots. They have names. There's one right behind

機器人。他們有名字有一個就在後面

me here as the bolt, which we call Bob. And then there's Robbie, which is like, this

我在這裡作為螺栓， 我們叫鮑勃。然後有羅比，這就像，這一點。

is a small version of Bob. And then we have Johnny five, which is our like slightly different

是鮑勃的一個小版本。然後，我們有約翰尼五， 這是我們喜歡稍微不同的，

robot, uh, that doesn't work under the same software. So, you know, Johnny five is alive,

機器人，呃，不工作 在相同的軟件。所以，你知道，約翰尼五世還活著。

你知道嗎？"嗨，親愛的，我回來了！"

The bolt initially, when you come to see your work it's sort of the showstopper for an outsider

螺栓最初，當你來看你的作品時，它算是一個外人的秀場。

like me, but then you realize that actually the crazy stuff is all the stuff that you're

像我一樣，但後來你會意識到，其實瘋狂的東西是所有的東西，你是。

making. I guess from the beginning you realized you'd

製作。我想從一開始你就意識到你會

need to program supplementary robots to better control the motion of objects.

需要對輔助機器人進行編程，以更好地控制物體的運動。

I started as a still photographer just doing still photos.

我一開始只是做靜態照片的攝影師。

I started as a hobby taking classes in like MIG, welding, and TIG welding and woodworking

我一開始只是愛好參加MIG、焊接、TIG焊接和木工等課程。

and plastics and epoxies and micro circuits and Maya.

和塑膠和環氧樹脂以及微電路和Maya。

I went down a multi-year continuing-ed rabbit hole.

我去了一個多年的繼續教育兔子洞。

I watch a few videos and like, okay, great. Now I know how to do that. Like here we go,

我看了幾段視頻，喜歡，好吧，偉大的。現在我知道該怎麼做了。像在這裡，我們去。

download initiated, you know?” Did you have, did you have any thoughts on

下載發起，你知道嗎？"你有，你有什麼想法嗎？

that, like on what would constitute the creative breakthrough for you?

那，像什麼會構成你的創意突破？

You know, I, I don't give up very easily. If I plug in, it's just like, I'll keep going

你知道，我，我不輕易放棄。如果我插入，它只是喜歡，我會繼續前進。

until four in the morning or whatever it is. If it's like, if I'm making progress towards

直到凌晨四點或任何它。如果它的喜歡，如果我取得進展，對

something. Problem solving is like the core of my passions. It's just like, is, is how

的東西。解決問題就像我的激情的核心。這只是喜歡，是，是如何... ...

do I solve that problem? Can I make it even better? You know, and the next time, can I

我可以解決這個問題嗎？我可以把它做得更好嗎？你知道，下一次，我可以嗎？

I had a lot of fun talking to Steve and learning about the work that he and his crew are doing.

我和Steve聊得很開心，瞭解到他和他的團隊正在做的工作。

It is crazy, it is super cool, so I want to make sure to thank our sponsor, which is Verizon.

它是瘋狂的，它是超級酷，所以我想確保感謝我們的贊助商，這是Verizon。

They've got an occasion they are celebrating, they've turned on 5g nationwide. Guessing

他們有一個值得慶祝的場合，他們在全國範圍內開啟了5g。猜猜看

you've heard of 5g. Well, with 5g nationwide and in more and more cities, you get this

你聽說過5g。那麼，隨著5g在全國範圍內的普及，在越來越多的城市，你會得到這個。

unprecedented performance of 5g Ultrawideband. It is the world's fastest 5g — that means

前所未有的5g超寬帶性能。它是世界上最快的5g--這意味著

it's really really really fast. You can download an album to your phone in a few seconds.

它的速度真的真的非常快。你可以在幾秒鐘內下載一張專輯到你的手機上。

Basically, it's not just going to change how your phone works, it's gonna change

基本上，它不僅僅是要改變你的手機工作方式，它要改變的是

how pretty much everything works. There are a lot of creative breakthroughs that are going

幾乎所有的東西都是如何運作的。有很多創造性的突破，是要

to come from this technology and I'm really excited to see what they're gonna be. This

我真的很期待看到他們會有什麼樣的表現。我真的很高興看到它們會是什麼。

is the 5g that America's been waiting for, and it's only from Verizon. They don't

是美國一直在等待的5g， 它只是從Verizon。他們不

directly impact our editorial, but their support makes videos like this possible.

直接影響我們的編輯，但他們的支持使得這樣的視頻成為可能。