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  • How hard can it be to make a commercial like this?

    做這樣的廣告能有多難?

  • I mean, you get a yellow board, turntable, tall glass, and a lime.

    我的意思是,你會得到一個黃板,轉盤,高腳杯,和一個石灰。

  • Tastes good. How did they get the lime to land like that,

    味道不錯。他們是怎麼把石灰弄成這樣的。

  • and the water to arc straight up when it's rotating, and why doesn't the ice go to

    和水在旋轉的時候要直直地劃弧,而冰塊為什麼不走呢?

  • the side if it's spinning? How does it move in slow motion but spin so

    側面如果是旋轉的?它怎麼會在慢速運動中移動,卻又如此旋轉?

  • fast? We ended up calling the spinning rig of death,

    快嗎?我們最後叫死亡的旋轉鑽機。

  • I think is, was the the technical term we gave the the whole device.

    我認為是,是我們給整個設備的技術術語。

  • I'm Steve Giralt. I'm a director and visual engineer.

    我是Steve Giralt。我是一名導演和視覺工程師。

  • I found it's easier to start with saying I'm a TV commercial director that does food and

    我發現一開始說我是做食品和的電視廣告導演比較容易。

  • beverage. That's like the core. Beginning. Then I say, but we use all sorts of crazy

    飲料。這就像核心。開始。然後我說,但我們用各種瘋狂的。

  • robots and rigs and things to do it, because we need super accurate timing and control

    因為我們需要超級精確的時間和控制能力

  • of events and impacts It's kind of art meets science.

    的事件和影響,這是一種藝術與科學的結合。

  • You know, I think it's, it's fun to pick one specific example to kind of start off.

    你知道,我認為這是,它的樂趣,挑一個具體的例子種開始。

  • We sort of landed on that, that Jack Daniel's Honey commercial, just because it looks so

    我們選擇了那個傑克丹尼爾的蜂蜜廣告,只是因為它看起來太... ...

  • simple. They came to us with this idea and they're

    簡單。他們帶著這個想法來找我們,而且他們是

  • like, “Oh, we want to drop a lime wedge into the drink and want to see it kind of

    就像,"哦,我們想滴一個石灰楔入飲料,並希望看到它那種

  • splash out while the camera's spins around it.”

    濺出,而相機的圍繞它旋轉。"

  • So we're kind of like, “are you sure you need the camera's spinning around the thing?

    所以,我們有點像,"你確定你需要 相機的旋轉周圍的東西?

  • We can't just spend the drink on a little turntable and that would be a million times

    我們不能只把酒水花在一個小轉盤上,那將是一萬倍的。

  • easier.” And they're like, “no no no, we want the

    更容易。"他們很喜歡,"不不不,我們要的是

  • parallax of it running around.” And I'm like, “But you want this in super slow motion,”

    它跑來跑去的視差。"我很喜歡,"但你想在超級慢動作,"

  • and they're like, “yeah, yeah, we want it in super slow motion.” I'm like, “well,

    他們很喜歡,"是啊,是啊, 我們希望它在超級慢動作。"我很喜歡,"好,

  • that means we've got to spend insanely fast. Cause once you slow it down, you're not moving

    這意味著我們已經得到了 花費瘋狂的快。因為一旦你慢下來,你不移動

  • very fast.” And they're like, “yeah, yeah, let's do that.”

    非常快。"他們很喜歡, "是啊,是啊,讓我們做的。"

  • So on the bottom here, we've got weights that are holding the rig down.

    所以,在這裡的底部,我們已經得到了重物,是保持鑽機下來。

  • Yeah. Yep. Because otherwise it's going to fly out the

    是的,是的。是的,是的。因為如果不這樣做,它將飛出了

  • window. It'll wiggle itself to the point that it falls

    窗戶。它會自己搖晃到掉下來的地步

  • apart. Yeah. So basically that platform is going straight

    分開。是啊,所以基本上那個平臺是直接走的。所以,基本上該平臺是怎麼回事直

  • to the ground, which is tied into all the weights and everything.

    到地面,這與所有的砝碼和一切都息息相關。

  • On that there's an arm that's coming out about six feet and then it's on a riser that's coming

    在那上面有一個手臂,出來大約六英尺,然後它在一個立柱上,來了。

  • up and the camera is bolted to that. Basically it was afour horsepower motor, you

    攝影機被固定在上面。基本上,它是一個四馬力的電機,你... ...

  • know, driving this, this, you know, pulley around and around and run around. We got it

    你知道,驅動這個,這個,你知道, 滑輪周圍和周圍運行。我們得到了它

  • up to a hundred RPM. The other challenge that, you know, we didn't

    高達一百轉。其他的挑戰,你知道,我們沒有

  • think about right away is like, Oh wait. So if everything's spinning, how do you power

    想想馬上就像,哦,等等。所以,如果一切都在旋轉, 你怎麼電源?

  • the camera? How do you get video off the camera, how do you power the lights that are on board

    攝影機?你如何得到視頻關閉相機,你如何電源的燈,是在船上的

  • this spinning rig? We had a case full of batteries on the rig

    這個旋轉的鑽機?我們在鑽機上裝了滿滿一箱電池。

  • itself that spun with the whole thing. We speed up the motor, go, go, go, go, go,

    本身的旋轉與整個事情。我們加快電機的速度,走,走,走,走,走。

  • go, go until we're at the full, safe speed as we, we find it is the right level before

    走,走,直到我們在充分,安全的速度,因為我們,我們發現它是正確的水準,然後再。

  • it things start getting unbalanced or scary to us.

    它的事情開始變得不平衡或可怕的我們。

  • It's a Phantom Veo 4k, so that'll do a thousand frames a second at four K resolution RAW.

    這是魅族Veo 4k,所以在四K分辨率的RAW下,可以做到一秒千幀。

  • We learned that, you know, the tripod head that we had mounted on it, the way the second

    我們瞭解到,你知道,我們已經安裝在它的三腳架雲臺,第二種方式

  • it got faster, that the camera just started like, yeah, tilting up like this. So we're

    它得到了更快的, 相機剛開始像,是的, 傾斜了這樣的。所以我們

  • like, okay, we gotta make our own custom mounts. So we kind of just basically bolted the a

    像,好吧,我們得讓我們自己的定製支架。所以,我們那種只是基本上螺栓連接的一個

  • hundred thousand dollars Phantom camera to this.

    十萬元的魅影相機到這。

  • The way that the Phantom camera works is different than any other camera. It actually doesn't

    魅族相機的工作方式與其他相機不同。它其實並不

  • record to like a card. The Phantom actually records to just a RAM

    像卡一樣記錄到。幻影實際上只記錄到一個RAM上。

  • buffer. So basically it just records until you hit

    緩衝區。所以基本上,它只是記錄,直到你點擊

  • stop and it recorded the previous six seconds. It'll overwrite itself, so basically it's

    停止,它記錄了之前的六秒鐘。它會覆蓋自己,所以基本上它是...

  • constantly erasing what happened six seconds ago.

    不斷抹去六秒前發生的事情。

  • As if you didn't have enough pressure already. So we, we actually rigged a little, uh, RC

    如果你沒有足夠的壓力已經。所以,我們,我們實際上鑽機 一個小,呃,RC ...

  • car servo. So like push the button via a little remote control, you know, for us also.

    汽車伺服。所以像通過一個小遙控器來按按鈕,你知道,對我們來說也是。

  • We started out with a piece of plywood that we curved, um, and then actually in early

    我們開始用一塊膠合板,我們彎曲,嗯,然後實際上在早期的時候

  • testing, it broke, um, halfway through the spin.

    測試,它打破了,嗯,中途通過旋轉。

  • We did a laminate kind of like what you use for countertops.

    我們做了一個層壓板,有點像你用來做檯面的東西。

  • Within that too, we needed to make sure the drink looked good.

    在這裡面,我們也需要確保飲料看起來不錯。

  • The food stylist would do that. Um, and that's, you know, one of our challenges is that the

    食物造型師會這樣做。嗯,這是,你知道, 我們的挑戰之一是,這

  • lighting has to be great. Once we got the rig, we got the cameras secured,

    燈光必須是偉大的。一旦我們得到了鑽機,我們得到了攝影機的安全。

  • we got the lighting figured out, and then we had to drop a lime in the center of this

    我們得到了照明的想法, 然後我們不得不放棄一個石灰在這個中心的

  • thing on cue. So, uh, we had to build another device, um,

    事情的提示。所以,呃,我們不得不建立另一個設備,嗯。

  • to do that. So basically a remote control device that

    來做到這一點。所以,基本上一個遠程控制設備,

  • we mounted to the ceiling that had like little hinges, like kind of barn doors that just

    我們安裝在天花板上,有像小鉸鏈, 像那種穀倉門,只是

  • kinda like flapped open when we, when you push the button so that we preloaded the lime,

    還挺像扇開的時候,我們,當你按下按鈕,使我們預裝石灰。

  • we spun up the speed and then psh and then there went boom, down into the drink and get

    我們旋轉的速度,然後噓,然後有去 轟,下降到飲料,並得到

  • the, you know, that, let us get the aim right. So we have three robots. They're six axis

    你知道,讓我們把目標對準。所以我們有三個機器人它們是六軸的

  • robots. They have names. There's one right behind

    機器人。他們有名字有一個就在後面

  • me here as the bolt, which we call Bob. And then there's Robbie, which is like, this

    我在這裡作為螺栓, 我們叫鮑勃。然後有羅比,這就像,這一點。

  • is a small version of Bob. And then we have Johnny five, which is our like slightly different

    是鮑勃的一個小版本。然後,我們有約翰尼五, 這是我們喜歡稍微不同的,

  • robot, uh, that doesn't work under the same software. So, you know, Johnny five is alive,

    機器人,呃,不工作 在相同的軟件。所以,你知道,約翰尼五世還活著。

  • you know? “Hi honey, I'm home!”

    你知道嗎?"嗨,親愛的,我回來了!"

  • Number 5?” (Laughter)

    "5號?"(笑聲)

  • The bolt initially, when you come to see your work it's sort of the showstopper for an outsider

    螺栓最初,當你來看你的作品時,它算是一個外人的秀場。

  • like me, but then you realize that actually the crazy stuff is all the stuff that you're

    像我一樣,但後來你會意識到,其實瘋狂的東西是所有的東西,你是。

  • making. I guess from the beginning you realized you'd

    製作。我想從一開始你就意識到你會

  • need to program supplementary robots to better control the motion of objects.

    需要對輔助機器人進行編程,以更好地控制物體的運動。

  • I started as a still photographer just doing still photos.

    我一開始只是做靜態照片的攝影師。

  • I started as a hobby taking classes in like MIG, welding, and TIG welding and woodworking

    我一開始只是愛好參加MIG、焊接、TIG焊接和木工等課程。

  • and plastics and epoxies and micro circuits and Maya.

    和塑膠和環氧樹脂以及微電路和Maya。

  • I went down a multi-year continuing-ed rabbit hole.

    我去了一個多年的繼續教育兔子洞。

  • I watch a few videos and like, okay, great. Now I know how to do that. Like here we go,

    我看了幾段視頻,喜歡,好吧,偉大的。現在我知道該怎麼做了。像在這裡,我們去。

  • download initiated, you know?” Did you have, did you have any thoughts on

    下載發起,你知道嗎?"你有,你有什麼想法嗎?

  • that, like on what would constitute the creative breakthrough for you?

    那,像什麼會構成你的創意突破?

  • You know, I, I don't give up very easily. If I plug in, it's just like, I'll keep going

    你知道,我,我不輕易放棄。如果我插入,它只是喜歡,我會繼續前進。

  • until four in the morning or whatever it is. If it's like, if I'm making progress towards

    直到凌晨四點或任何它。如果它的喜歡,如果我取得進展,對

  • something. Problem solving is like the core of my passions. It's just like, is, is how

    的東西。解決問題就像我的激情的核心。這只是喜歡,是,是如何... ...

  • do I solve that problem? Can I make it even better? You know, and the next time, can I

    我可以解決這個問題嗎?我可以把它做得更好嗎?你知道,下一次,我可以嗎?

  • make it better?”

    讓它變得更好?"

  • I had a lot of fun talking to Steve and learning about the work that he and his crew are doing.

    我和Steve聊得很開心,瞭解到他和他的團隊正在做的工作。

  • It is crazy, it is super cool, so I want to make sure to thank our sponsor, which is Verizon.

    它是瘋狂的,它是超級酷,所以我想確保感謝我們的贊助商,這是Verizon。

  • They've got an occasion they are celebrating, they've turned on 5g nationwide. Guessing

    他們有一個值得慶祝的場合,他們在全國範圍內開啟了5g。猜猜看

  • you've heard of 5g. Well, with 5g nationwide and in more and more cities, you get this

    你聽說過5g。那麼,隨著5g在全國範圍內的普及,在越來越多的城市,你會得到這個。

  • unprecedented performance of 5g Ultrawideband. It is the world's fastest 5g — that means

    前所未有的5g超寬帶性能。它是世界上最快的5g--這意味著

  • it's really really really fast. You can download an album to your phone in a few seconds.

    它的速度真的真的非常快。你可以在幾秒鐘內下載一張專輯到你的手機上。

  • Basically, it's not just going to change how your phone works, it's gonna change

    基本上,它不僅僅是要改變你的手機工作方式,它要改變的是

  • how pretty much everything works. There are a lot of creative breakthroughs that are going

    幾乎所有的東西都是如何運作的。有很多創造性的突破,是要

  • to come from this technology and I'm really excited to see what they're gonna be. This

    我真的很期待看到他們會有什麼樣的表現。我真的很高興看到它們會是什麼。

  • is the 5g that America's been waiting for, and it's only from Verizon. They don't

    是美國一直在等待的5g, 它只是從Verizon。他們不

  • directly impact our editorial, but their support makes videos like this possible.

    直接影響我們的編輯,但他們的支持使得這樣的視頻成為可能。

How hard can it be to make a commercial like this?

做這樣的廣告能有多難?

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B1 中級 中文 相機 機器人 螺栓 飲料 攝影機 速度

機器人如何讓這個食品廣告看起來毫不費力? (How robots made this food commercial look effortless)

  • 7 3
    林宜悉 發佈於 2020 年 10 月 14 日
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