Your investment would worth today over 100 thousand dollars.

你的投資價值今天將超過10萬元。

And if you would have been a little more generous and raised that number to 900 dollars, you

如果你能再慷慨一點，把數字提高到900美元，你就會...

would have been today officially a millionaire.

會在今天正式成為百萬富翁。

But how is it possible that such a huge tech company with hundreds of thousands of employees

但是，這樣一家擁有幾十萬員工的龐大科技公司，怎麼可能會有

doesn't make money.

不賺錢。

Technically it's profitable, but its income is absolutely insignificant compared to its

從技術上講，它是有利可圖的，但與它的收入相比，絕對是微不足道的。

size.

大小。

In 2017 for example, it made a little over 3 billion dollars, that number might seem

以2017年為例，它賺了30多億美金，這個數字看起來可能是

a lot, but when you consider that it was valued at 600 billion dollars, that number becomes

很多，但當你考慮到它的估值是6000億美元時，這個數字就變成了。

irrelevant.

不相關。

And it's not because the market was down.

而不是因為市場下跌。

A year before that it made 2.3 billion dollars, and for the rest of its existence, it was

前一年賺了23億美金，在剩下的時間裡，它是。

either at a loss or making just a few hundred million.

不是虧損就是隻賺幾個億。

If you Compare that to other tech giants, it will seem like Amazon is about to go broke.

如果你和其他科技巨頭相比，就會覺得亞馬遜要破產了。

When Apple was valued at 600 billion dollars for example, in 2016, it made over 45 billion

以蘋果公司為例，2016年估值6000億美元時，蘋果公司賺了450多億美元

dollars.

美元。

If you take a look at any other tech giant, you will realize that all of them are multiple

如果你看看其他任何一個科技巨頭，你會發現他們都是多

times more profitable even though their market cap is smaller.

倍，即使它們的市值較小，但盈利能力卻很強。

But guess what?!

但你猜怎麼著？

No one really cares!

沒有人真正關心！

Even if Amazon makes only few hundred million, no one will panic, and investors will keep

即使亞馬遜只賺了幾個億，也不會有人恐慌，投資人也會繼續保持

throwing money into Amazon, and the stock price will keep rising, and it will defiantly

投入亞馬遜的錢，股價會不斷上漲，它將不顧一切地。

surpass apple in the coming future, because of Bezoses strategy.

在未來超越蘋果，因為貝佐斯的戰略。

In his first letter to shareholders in 1997, he said - its all about the long run!

在1997年給股東的第一封信中，他說--它的一切都關乎長遠發展!

In other words, Amazon would prioritize long-term advantages over short-term profits.

換句話說，亞馬遜會優先考慮長期優勢而非短期利潤。

And focus on delivering as much value as possible to the customers, by lowering the prices to

並專注於為客戶提供儘可能多的價值，通過降低價格，以達到

their minimum.

其最低限度。

The philosophy behind it is simple.

其背後的理念很簡單。

Attack any industry aggressively until your competitors start bleeding and running out

積極地攻擊任何行業，直到你的競爭對手開始流血和耗盡。

of cash until you dominate the market, even if that means losing money in the short-run.

的現金，直到你主導市場，即使這意味著在短期內賠錢。

And once you are on the top of the hill, rewards are incredibly huge.

而一旦你登上山頂，獎勵也是非常巨大的。

Then you can raise the prices and do whatever you want.

然後你就可以提高價格，為所欲為。

In 2010 Amazon decided to get into a diaper business and daipers.com was the leading online

2010年，亞馬遜決定進軍紙尿褲業務，而daipers.com是網上領先的

retailer.

零售商。

So, Amazon simply chose to acquire that company, but the founders refused to sell.

所以，亞馬遜乾脆選擇收購那家公司，但創始人拒絕出售。

Amazon threatened to drive diapers price to zero if they wouldn't sell and guess what?!

亞馬遜威脅說，如果他們不賣，就把紙尿褲價格降到零，你猜怎麼著?

That's precisely what they did.

他們正是這樣做的。

They lowered their prices and offered amazon prime for free for 3 months for parents to

他們降低了價格，並提供了亞馬遜prime免費3個月，讓家長們。

the point where daipers.com literally started bleeding cash and was forced to either shut

導致daipers.com幾乎開始流血，被迫關閉了

down or sell to Amazon.

下或賣給亞馬遜。

I think you can guess what happened.

我想你能猜到發生了什麼。

But that's just one of many industries that Amazon tried to dominate.

但這只是亞馬遜試圖主導的眾多行業之一。

There is Whole Foods Market, twitch, audible, IMDB, Alexa, Zappos, Amazon web services,

有全食市場、twitch、audible、IMDB、Alexa、Zappos、亞馬遜網絡服務。

Amazon studios, and the list goes on and on where Amazon is already leading the industry

亞馬遜工作室，以及亞馬遜已經領先行業的地方，不勝枚舉。

or competing to get there.

或爭相前往。

If there is an industry that Amazon isn't competing in yet doesn't mean they aren't

如果有一個行業，亞馬遜還沒有參與競爭，並不代表他們沒有。

planning to take over it.

計劃接管它。

However, this incredible successes didn't come cheap.

然而，這種不可思議的成功並不便宜。

In 2014, Amazon introduced the fire phone and was ready to conquer the smartphone industry,

2014年，亞馬遜推出火手機，準備征服智能手機行業。

at least that's what they thought.

至少他們是這麼想的。

The phone wasn't really bad, it had a lot of new features that many phones didn't have

這款手機其實並不差，它有很多新的功能，是很多手機都沒有的。

at its time, and it was priced just under 200 dollars ($199) with a 2-year contract.

在當時，它的價格只有不到200美元（199元），合同期為2年。

After spending hundreds of million dollars, even though Amazon reduced their prices significantly

在花費了數億美元之後，即使亞馬遜大幅降價

over time to the point where phones were sold at a loss, the project turned out to be a

久而久之，以至於手機都是虧本銷售，這個項目變成了一個

complete disaster and Amazon had to shut it down a year later.

徹底的災難，亞馬遜不得不在一年後將其關閉。

( 2015).

( 2015).

Its just one of many examples of how Amazon failed.

其只是亞馬遜失敗的眾多例子之一。

There was once a company named Standard Oil Corporation that was founded by John Rockefeller.

曾經有一家名為標準石油公司的公司，是由約翰-洛克菲勒創立的。

The company took over its logistics and everything else and drove the prices to their bare minimum

公司接管了它的物流和其他一切，並將價格壓到最低限度。

to the point where they crushed their competitors and dominated the entire oil industry.

以至於他們擊潰了競爭對手，主導了整個石油行業。

It had all the resources to control the global oil supply, but in 1911, the US Justice Department

它有所有的資源來控制全球石油供應，但在1911年，美國司法部。

sued the company and broke it down in 34 little companies.

起訴該公司，並將其分解為34家小公司。

And since Amazon is taking over one industry after another, will it grow so big one day

而亞馬遜既然佔領了一個又一個行業，那麼它是否有一天會發展得如此之大

that it will be unstoppable or end up like Standard Oil Co.?

它將不可阻擋，或者像標準石油公司那樣結束？

we will have to wait and see

我們將拭目以待

If you have enjoyed this video, make sure you subscribe and hit that bell Button so

如果你喜歡這段視頻，請確保你訂閱，並打鐘按鈕，以便

that the next will appears on your homepage.

接下來會出現在你的主頁上。

Thanks for watching and until next time.

謝謝你的觀看，直到下一次。