Name: 節日內容大戰內幕【廣告主內容來自戴爾】。 (Inside the holiday content wars [Advertiser content from Dell])
Uploaded: 2020-09-18T18:06:31.000Z
Duration: 5 min 37 s

程度副詞

- So much snow, so many sweaters, so many patterns,

- 這麼多的雪，這麼多的毛衣，這麼多的圖案。

- [Narrator] This holiday season you're probably

- [旁白]在這個節日裡，你可能會...

要去看一個標誌性的節日電影。

after decorating the tree and decorating the house.

So whether it's Ralphie in awe of his father's major award

所以不管是拉爾夫在敬畏父親的重大獎項時

in the epitome of classic childhood nostalgia,

- [Narrator] John McClane crashing the party

- 約翰-麥克連在派對上大放異彩。

- [Narrator] Or drowning in a tidal wave of

uber cheesy, functionally-the-same, romance-driven schmaltz

俗氣的，功能相同的，愛情驅動的蠢事。

There's no shortage of options for holiday cheer

you're at the center of the holiday content war.

- TV, streaming, they're all trying to occupy your eyes.

- 電視、流媒體，它們都在試圖佔據你的眼睛。

And as families gather, networks and studios

而隨著家庭的聚集，網絡和工作室

in what I like to call the holiday content war.

在我喜歡稱之為節日內容戰的。

we mean the war for your holiday eyeballs.

我們的意思是為你的節日眼球而戰。

- [TV announcer for Lifetime] The only place to watch

- [Lifetime的電視播音員]只有在這裡才能看到

your favorite holiday movies is Lifetime.

你最喜歡的節日電影是Lifetime。

- [TV announcer for Hallmark] Only on Hallmark Channel.

- [電視播音員為霍爾馬克] 只有在霍爾馬克頻道。

- [Narrator] Some people think holiday movies

mean the time-honored traditional family classics.

是指歷史悠久的傳統家庭經典。

- To my big brother, George, the richest man in town.

- 敬我的大哥喬治，鎮上最富有的人。

- Krampus is a good, scary holiday movie.

- Krampus是一部不錯的，恐怖的節日電影。

you need at least six different streaming platforms

你需要至少六個不同的流媒體平臺

For example, It's A Wonderful Life has only been

but the only place you'll find A Christmas Story,

但只有在這裡你才能找到《聖誕故事》。

without renting it, is on cable network, TBS.

If they give them out to, you know, the other OTT's,

如果他們把它們分給，你知道，其他OTT的。

Netflix，蘋果，或Hulu，或亞馬遜。

This is a time to hang onto those classics.

現在是一個掛念那些經典的時候。

Those classics have so much currency, so much capital,

那些經典作品有那麼多的貨幣，那麼多的資本。

and keep bringing back multiple generations of viewers.

- [Narrator] In part, that's because holiday classics

- [旁白]在一定程度上，這是因為節日的經典之作

at getting viewers to subscribe, or stay subscribed.

That's one of the reasons Netflix is rushing

account for fifty percent of its catalog, by 2020.

For example, Netflix spent 12 billion dollars

on content in 2018, with about 85 percent of that

在2018年的內容上，其中約85%的內容是

我把奇蹟放在34街，不是在這裡。

but it automatically brings up Christmas movies.

- 我明白你的意思了，這很相似

with creating their own original content.

The Netflix and the Hulus are trying their best to go,

- [Narrator] Speaking of original content,

Hallmark, alone, has 232 original holiday films.

僅Hallmark公司，就有232部原創節日電影。

a record 40 original new holiday movies this year.

今年創下40部原創節日新片的紀錄。

and Netflix is throwing their hat into the ring with six.

而Netflix則是以六種方式投入到這個圈子裡。

- 所有的霍爾馬克電影，我都喜歡。

- [Movie Announcer] Holly Maddux had the perfect job.

- [電影播音員]霍利-馬杜克斯有一份完美的工作。

- [Jordan] She's like the head of an advertising firm.

- 她就像一個廣告公司的負責人一樣。

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