by the weather.

受天氣影響。

Its possible to change your behavior and thoughts Just by changing the temperature of the room.

它可以改變你的行為和思想，只是通過改變房間的溫度。

Studies have shown that when people are asked to judge criminals behavior!

研究表明，當人們被要求判斷罪犯的行為時!

The people in the hot room described the criminal as hot-tempered and spontaneous while the

熱室裡的人形容該罪犯脾氣火爆，隨性而為。

people who was in the cold room believed that the exact same criminal is cold-blooded and

在冷庫裡的人相信，完全相同的罪犯是冷血和。

calculative.

計算性。

Imagine if you are the criminal standing in front of the judge, your future might depend

試想一下，如果你是站在法官面前的罪犯，你的未來可能取決於

on the temperature of the room.

對房間的溫度。

But that's not the only way to manipulate us.

但這不是操縱我們的唯一方法。

Companies or politicians were trying to discover new ways to manipulate people since the beginning

公司或政治家們從一開始就在試圖發現新的方法來操縱人們。

of our existence.

我們的存在。

And we have discussed some of them here on this channel.

我們在這個頻道上也討論過一些。

But here on this video, let's take a look at some of the more direct methods of manipulation

但在這段視頻中，我們來看看一些更直接的操作方法吧

If you have ever been in hypermarkets such as Walmart, you probably realized that it

如果你去過沃爾瑪等大賣場，你可能會意識到，它

doesn't have windows and that's not by accident because they don't want you to even have

沒有窗戶，這不是偶然的，因為他們不希望你甚至有。

a clue of what period of the day it is so that you spend more time in the store.

一天中什麼時期的線索，以便你在店裡花更多的時間。

When you are outside, you notice that its already late, time to go home

當你在外面的時候，你發現已經很晚了，該回家了。

but inside the mall, you don't even think about that.

但在商場裡面，你根本就不會去想這些。

Yes, if course you can pull out your phone and check the time but what if your phones

是的，如果你當然可以掏出手機查看時間，但如果你的手機。

run out of battery, try looking around to find a clock, you won't.

沒電了，你就到處找鍾吧，不會的。

They even purposefully set the time incorrectly on the gadgets that are on display in case

他們甚至故意將時間設置錯誤，在展示的小工具上，以防

if you check them out!

如果你檢查出他們！

Everything is designed in such a way that you forget about the time.

一切的設計都讓你忘記了時間。

But they didn't stop there.

但他們並沒有就此罷休。

They have analyzed your height and carefully placed the most expensive items at your eye

他們已經分析了你的身高，並小心翼翼地將最昂貴的物品放在你的眼皮底下

level so that you come across them first.

級，以便你先遇到他們。

If you take a look a level lower, prices are a bit cheaper and at the bottom are placed

如果你再往下看一層，價格就會便宜一些，在最底層是放著的是

the most affordable items because most people won't even look at them, except the kids because

最實惠的項目，因為大多數人甚至不會看他們，除了孩子們，因為。

that's their eye level.

這就是他們的眼界。

That's why toys or sweets that are targeted on kids are usually placed right there on

這就是為什麼針對孩子們的玩具或糖果通常會被放在那裡的原因。

the bottom!

底部！

Even the price tags are carefully chosen to play around with your mind.

就連價格標籤都是經過精心挑選的，玩轉你的頭腦。

When I was a kid, I was wondering why on earth do all prices end with 99.

小時候，我就在想，到底為什麼價格都是以99結尾。

I mean why would u make it 9.99 if you could make it 10.

我的意思是，如果你能讓它10元，你為什麼要讓它9. 99元。

that single cent won't make any difference.

這一分錢不會有任何區別。

But it turns out that they carefully studied our brains and realized that we don't pay

但事實證明，他們仔細研究了我們的大腦，發現我們並沒有付出。

much attention to the last digits as much as we do to the first digits.

我們對最後一位數字的關注程度和對第一位數字的關注程度一樣高。

That's why you might consider buying the new iPhone because it's under a thousand dollar

所以你可以考慮購買新的iPhone，因為它的價格在千元以下

(999$).

(999$).

As simple as it might appear, it works, that's why its used everywhere!

雖然看起來很簡單，但它卻很有效，這就是為什麼它被到處使用的原因!

another simple and yet very effective method is an Empty Trolley.

另一個簡單而又非常有效的方法是空車。

Have you ever questioned why trolleys are so big that most people can't even fill half

你有沒有想過，為什麼手推車那麼大，大部分人連一半都裝不下呢？

of them.

其中。

Ideally, it would be great if there would be different sizes, but unfortunately, hypermarkets

理想情況下，如果能有不同的尺寸就更好了，但遺憾的是，大型超市

know that, when you look at an empty trolley, it arouses your feeling of emptiness and pushes

要知道，當你看著空空如也的手推車時，會引起你的空虛感，並推

you to buy even more, especially when you look around and realize that everyone has

尤其是當你環顧四周，發現每個人都已

a full trolley while yours only has milk and bread.

一個完整的手推車，而你的只有牛奶和麵包。

Speaking of milk and bread which are the essential products that everyone buys.

說到牛奶和麵包哪些是大家購買的必備產品。

They are carefully placed at every corner of the store.

它們被小心翼翼地擺放在商店的每個角落。

Milk is in one corner, eggs are on another while bread is on the completely opposite

牛奶在一個角落，雞蛋在另一個角落，而麵包則在完全相反的角落。

side.

側面。

And that's not by accident, they want you to walk around the store and buy all the fantastic

這不是偶然的，他們想讓你在商店裡走來走去，買下所有神奇的東西

things they have!

他們有的東西！

And, the worst part of it is that they frequently change the location of the eggs for example.

而且，最糟糕的是，他們經常改變雞蛋的位置，例如。

They know that you are coming for them, so why not take a short tour around the store

他們知道你是為他們而來，所以為什麼不在店內進行短暫的參觀呢？

to find them.

去找他們。

You might like some of the other things they have here!

你可能會喜歡他們這裡的其他東西!

Especially when they are studying your behavior.

特別是當他們在研究你的行為時。

You probably think that the video cameras in the stores exist to prevent theft.

你可能認為，商店裡的攝影機是為了防止盜竊而存在的。

That's true, but they are also used to analyze customer behavior.

這是真的，但它們也被用來分析客戶行為。

They want to know how much time you spend with each product to understand your behavior

他們想知道你在每個產品上花了多少時間來了解你的行為。

and come up with a more effective strategy.

並提出更有效的策略。

That's why with AmazonGo, it will be way easier to understand your behavior and predict it.

這就是為什麼有了AmazonGo，瞭解你的行為和預測你的行為將變得更加容易。

I couldn't let this video end without this!

我不能讓這段視頻沒有結束!

Black Fridays usually end with fights because prices are low while goods are limited, it's

黑色星期五通常以打架告終，因為價格低而商品有限，這是

just another marketing strategy.

只是另一種營銷策略。

They happen throughout the year when the new collection arrives, you gotta get rid of the

它們發生在一年中，當新的系列到達時，你必須擺脫的。

old ones.

舊的。

And what could be a better way than letting people fight for whatever is left!

還有什麼比讓人們爭奪剩下的東西更好的方法呢!

All of these tricks individually might appear too ineffective and straightforward, but when

所有這些技巧單獨看來可能都太無效、太直接，但當

all of them are used at the same time, they can have a significant influence on our behavior.

所有這些都同時使用，它們會對我們的行為產生重大影響。

So be careful when you go shopping next time.

所以下次去購物的時候一定要小心。

And that's it for today, make sure you hit that like button if you have enjoyed this

今天就到這裡吧，如果你喜歡這個，一定要按下喜歡的按鈕。

video and subscribe for more similar videos.

視頻並訂閱更多類似視頻。

Thank you for watching and until next time!

感謝您的收看，下期再見!