Yes, you guess it right!

是的，你猜對了！

Its angry birds!

是憤怒的鳥兒！

It's not another app on the app store, yes, of course, it began there, but the app was

這不是應用商店裡的另一個應用，是的，當然，它是從那裡開始的，但這個應用是

so successful that it took the entire company that created it public and was valued at a

太成功了，以至於它把創建它的整個公司都上市了，估值達到了。

more than a billion dollars.

超過10億美元。

It's really insane how a simple game on the app store made its founders one of the richest

這真的很瘋狂，應用商店裡的一款簡單的遊戲如何讓它的創始人成為最富有的人之一？

people on earth.

地球上的人。

There aren't many apps that worth over a billion dollar, that's why let's take a

價值過億的應用並不多，所以我們就以

look at how these guys built a multi-billion dollar app.

看看這些人是如何建立一個價值數十億美元的應用程序。

In January of 2014, the number of downloads across all devices crossed 2 billion.

2014年1月，所有設備的下載量突破20億次。

They might not that popular today but they broke all the records in their time.

他們今天可能沒有那麼受歡迎，但他們打破了他們那個時代的所有記錄。

In 2012, they made over a 150 million dollars in revenue and a few years later, the growth

2012年，他們的營收超過1.5億元，幾年後，增長了。

didn't stop there at all, in 2017, they doubled that number made almost 300 million

根本沒有停止，在2017年，他們把這個數字翻了一倍，賺了近3個億。

dollars in revenue.

美元的收入。

These numbers are insane considering that its just a simple game on the app store and

考慮到它只是一款應用商店裡的簡單遊戲，這些數字是瘋狂的。

google store.

谷歌商店。

- How it all started

- 這一切是如何開始的

However, It wasn't always sunshine and rainbows.

然而，它並不總是陽光和彩虹。

In fact, the company was on the brink of bankruptcy in 2009 and almost didn't make it.

事實上，該公司在2009年就已經瀕臨破產，差點沒能成功。

Let's take a look at history.

我們來看看歷史。

Angry birds wasn't the company's first, second or even third game.

憤怒的小鳥》並不是該公司的第一款、第二款甚至第三款遊戲。

The company made 51 games previously, but none of them worked out.

公司之前做了51款遊戲，但都沒有成功。

Before they closed down and declare bankruptcy, they decided to give it another, this time

在他們倒閉宣佈破產之前，他們決定再來一次，這次是

there was no room for mistakes, they had to concentrate all of their resources and build

他們沒有犯錯的餘地，他們必須集中所有資源，建立起自己的 "小宇宙"。

one more game.

還有一場比賽。

They sketched multiple games but at the end of the day, they chose this little angry bird.

他們草擬了多個遊戲，但最後，他們選擇了這隻憤怒的小鳥。

Using their experiences and the lessons they have learned from past failures, they made

他們利用自己的經驗和從過去的失敗中獲得的教訓，做出了

a simple game that's entertaining and addictive.

一個簡單的遊戲，是娛樂性和上癮性。

don't forget that they were in a tied budget.

不要忘了，他們是在一個綁定的預算。

When the game was launched, it was probably one of the simplest games out there.

在遊戲推出的時候，它可能是最簡單的遊戲之一。

And the business model was even simpler.

而商業模式更是簡單。

There was a paid version on the app store for less than a dollar and a free version

在應用商店裡有一個付費版本，價格不到一美元，還有一個免費版本

on google play but with ads.

在谷歌遊戲，但與廣告。

However, the founders didn't really focus on making a profit but rather gave the priority

然而，創始人並沒有真正把精力放在盈利上，而是優先考慮了

to audience retention and making a profit was second on the list.

到觀眾的留存，並實現盈利，位列第二。

That was the reason why they could keep most of their users interested in the app for a

這也是他們能讓大部分用戶對應用感興趣的原因。

much longer period.

更長的時間。

They made sure that updates are always available and users are enjoying the app.

他們確保更新總是可用的，用戶很喜歡這個應用。

The company made over 100 million dollars in revenue but only recorded 7 million dollars

公司營收過億，卻只錄得700萬元

in profit because everything was reinvested back in the company to give the users the

的利潤，因為所有的東西都被重新投資回公司，給用戶提供了

best experience possible.

最好的體驗。

And it seems like Their long term strategy term paid off.

而且看起來他們的長期戰略期限得到了回報。

When the founders realized that angry birds have become more than just a game, a well-established

當創始人意識到憤怒的小鳥已經不僅僅是一個遊戲，一個成熟的。

brand by itself.

自己的品牌。

They jumped in and took advantage out of it.

他們跳了進去，從中佔了便宜。

The company launched angry birds toons in 2013, an animated series around the game.

該公司在2013年推出了憤怒的小鳥卡通，這是一個圍繞遊戲的動畫系列。

The series was so successful that it was even viewed on Netflix and many other platforms.

這部電視劇非常成功，甚至在Netflix和其他許多平臺上都有觀看。

In fact, just in its first year, it has received over a billion views.

事實上，僅僅在第一年，它的瀏覽量就超過了10億次。

of course, they didn't stop there, they released angry birds on the run, angry birds

當然，他們並沒有就此罷休，他們還放出了逃亡的憤怒的鳥兒，憤怒的鳥兒。

movie in 2016, angry birds star wars and so on.

2016年的電影，憤怒的小鳥星戰等等。

ANd of course, they have their own merchandise that sells everything from toys to t-shirts.

當然，他們也有自己的商品，從玩具到T恤都有賣。

It might not seem like a big source of income, but they have sold over 10 million angry birds

這可能看起來不是一個大的收入來源，但他們已經賣出了超過1000萬隻憤怒的小鳥。

t-shirts, for example, you just have to do the math to realize how much the company has

例如，T恤，你只需要計算一下，就能意識到該公司有多大的

earned.

賺取。

They monetized the game to its maximum potentials.

他們將遊戲的貨幣化潛力發揮到極致。

Angry birds are living proof, that success doesn't come overnight.

憤怒的小鳥就是活生生的證明，成功不是一蹴而就的。

Even if you fail at your 10th or 12th attempt, it doesn't mean you have failed.

即使你在第10次或第12次嘗試中失敗，也不意味著你已經失敗了。

Failure is when you quite, remember, angry birds was their 52nd attempt.

失敗是當你很，記得，憤怒的小鳥是他們的第52次嘗試。

But you shouldn't try again with the same tools and in the same way and expect different

但你不應該用同樣的工具和同樣的方法再試一次，並期待不同的。

results, that's what insanity is according to Einstein.

結果，這就是愛因斯坦所說的精神錯亂。

How about you step up your skills first and then give it a shot.

不如你先提升一下自己的技術，然後再試一試。

here is a little surprise for the first 100 of you.

這裡是一個小驚喜 為前100名的你。

A 2 month free trial at skillshare if you use this link, it will be in the description.

2個月的免費試用，在技能共享，如果你使用這個鏈接，它將在描述。

Skillshare has like over 20 thousand courses on everything, if you are into investing,

Skillshare有超過2萬個課程的一切，如果你是進入投資。

for example, you must take this course by business casual, its short and fully animated.

比如說，你一定要通過商務休閒來學習這門課程，其短小精悍，完全是動畫。

You are going to love!

你一定會喜歡的!

And of course, don't forget to smash that like and subscribe button first.

當然，別忘了先砸了那個喜歡和訂閱的按鈕。

thanks for watching and until next time.

謝謝你的觀看，直到下一次。