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  • The design of this bottle started in Terre Haute Indiana in 1915.

  • At the time, Coca Cola was being sold at soda fountains, or in a glass bottle called a hutchinson.

  • But this simple straight-sided bottle was easy to copy

  • and imitations were flooding the market.

  • The solution?

  • A national contest for a new bottle that would make Coca Cola stand out.

  • Even if the bottle was broken or you touched it in the dark.

  • The Root Glass Company got to work on their competition entry, looking up the wordcoca

  • in the encyclopedia and coming across an illustration for a cocoa pod.

  • The curvy, ridged shape appealed to the team

  • who used it as the basis for their winning design.

  • The first bottles hit the shelves just a year later

  • with the added touch of the glass being colored German Green,

  • later changed to Georgia Green

  • in honor of the Coca Cola company's home state.

  • Sleek and iconic this is the design that's flaunted its curves to become the trademark

  • of the most popular drink in the world.

The design of this bottle started in Terre Haute Indiana in 1915.

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B2 中高級

可口可樂的巧妙設計是如何得來的? (How Coca-Cola Got Its Clever Design)

  • 6 2
    林宜悉 發佈於 2021 年 01 月 14 日
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